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Pemanfaatan Instagram bagi Pengembangan Pemasaran Usaha Mikro Kecil dan Menengah di Banjarbaru Sudirwo, Sudirwo; Nurriqli, Arifia; Risanta, Muhammad
Jurnal Riset Inspirasi Manajemen dan Kewirausahaan Vol 5, No 1 (2021): JURNAL RISET INSPIRASI MANAJEMEN DAN KEWIRAUSAHAAN
Publisher : Sekolah Tinggi Ilmu Manajemen Indonesia (STIMI) Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (321.256 KB) | DOI: 10.35130/jrimk.v5i1.178

Abstract

Many micro, small and medium enterprises (MSMEs) still sell products conventionally and few have used e-commerce. So that not all products from MSMEs are widely known by the public. Al-Firdaus Borneo is a MSME player engaged in woven handicrafts made from purun plants which has been running for about two years in utilizing Instagram social media with an account @pengrajinanyamanpurunalfirdaus. The method used in this research is descriptive qualitative, in which the researcher tries to describe and analyze specifically the data obtained in the field in accordance with the focus of the problem to be studied. Information and data obtained by researchers through interviews with craftsmen as well as account owners who are the object of research and through observations made during the research activities in progress. Based on this research, it was found that the use of Instagram social media had a positive impact on the development of Al Firdaus product marketing so that Instagram followers and sales increased. In addition, the operation is easy and has many users so that it becomes a practical promotional media, which is cheap, reliable and can reach all users everywhere. However, there are still some obstacles and weaknesses encountered, namely poor internet access in the account owner area, lack of expertise of the account owner in making good and attractive designs, and product prices are not raised so they have to communicate through the contacts provided.
FAKTOR YANG MEMPENGARUHI KEPATUHAN WAJIB PAJAK KENDARAAN BERMOTOR DI UPPD SAMSAT BATULICIN Damar Bayu Saputra; Fatkhan; Efrianto, Eko; Risanta, Muhammad; Muhammad; Yanti, Nofarina Maulida
Jurnal Ilmiah Ekonomi Bisnis Vol 8 No 2 (2022): JURNAL ILMIAH EKONOMI BISNIS
Publisher : Jurnal Ilmu Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35972/jieb.v8i2.760

Abstract

The purpose of this study was to determine which variables affect taxpayer compliance at UPPD Samsat Batulicin. The sample in this study is the people who carry out management at UPPD Samsat Batulicin as many as 384 people. The method used in this study is quantitative data analysis techniques which are processed using SPSS Version 26 app The results of this study are where knowledge, awareness, satisfaction, service quality, tax socialization, E-Samsat and Sanctions have a simultaneous and partial effect on taxpayer compliance at UPPD Samsat Batulicin, the most dominant variable in this study is satisfaction, it is proven from beta coefficient analysis. Keywords: Knowledge, Awareness, satisfaction, service quality, tax socialization, E-Samsat, Sanctions, Taxpayer Compliance    
The Analisis SWOT Untuk Meningkatkan Potensi Jaring Dahlia Hj Fatimah Sebagai Tempat Wisata Kuliner Legenda di Banjarmasin Kalimantan Selatan Risanta, Muhammad; Diany, Adista Anjar
Jurnal Penelitian Ilmiah INTAJ Vol. 9 No. 1 (2025): eclipse
Publisher : LP3M IAI Al-Qolam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35897/intaj.v9i1.1717

Abstract

Jaring Dahlia Hj Fatimah is one of the culinary legends of Banjarmasin City. The main menu of this culinary specialty is processed Jengkol with tahilala or boiled coconut milk sediment, petah, and various other processed jengkol. This research aims to analyze the potential of Jaring Dahlia Hj Fatimah as a culinary tourism attraction so that it can be widely known by people from various regions to maintain a family business that has been running since 1987. The research method used is descriptive qualitative using SWOT analysis with research sources namely the owner, employees, and customers of Jaring Dahlia Hj Fatimah in Banjarmasin. The results showed that there are strategies that can be carried out by Jaring Dahlia Hj Fatimah by utilizing existing strengths and opportunities and minimizing existing weaknesses and threats. This research also indicates that a family business that has been established since 1987 such as Jaring Dahlia Hj Fatimah certainly also has weaknesses and will continue to face threats around such as the emergence of competition and street food that is rampant in the community. A digital marketing strategy is needed to be able to maintain business existence and introduce culinary to today's younger generation.
Perceived Luxury Value dan Pengaruhnya Terhadap Minat Beli Pada Restoran Mewah di Banjarmasin Kalimantan Selatan Diany, Adista Anjar; Risanta, Muhammad; Yuliyanti, Rika
eCo-Buss Vol. 7 No. 3 (2025): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v7i3.2289

Abstract

Restaurants play a role as food providers for the community to fulfil basic human needs. The number of middle to upper class restaurants is also increasing, making companies have to focus on increasing the value of their products. Perceived luxury value is a concept that is an adaptation of customer perceived value. This study aims to determine the effect of functional value, hedonic value, financial value and social influence on purchase intention in luxury restaurants Banjarmasin. The sampling method is non-probability sampling, because the number of luxury restaurant consumers is unknown. The sampling technique was purposive sampling, with 140 respondents. Data analysis using the Structural Equation Model (SEM) method with SMARTPLS 4. Functional value and hedonic value have no significant effect on purchase intention. Meanwhile, financial value and social influence have a significant influence on consumer buying interest in Banjarmasin luxury restaurants. Future research can conduct research on luxury restaurants, especially in other areas, conduct research on other luxury services, and increase the number of respondents.
Potensi Pengembangan Kampung Sungai Jingai Banjarmasin Kalimantan Selatan Risanta, Muhammad; Diany, Adista Anjar
Citizen : Jurnal Ilmiah Multidisiplin Indonesia Vol. 5 No. 2 (2025): CITIZEN: Jurnal Ilmiah Multidisiplin Indonesia
Publisher : DAS Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53866/jimi.v5i2.682

Abstract

Mengenalkan potensi Kota kepada masyarakat daerah lain ataupun luar diharapkan akan menambah jumlah wisatawan yang nantinya akan membuat perekonomian masyarakat sekitarnya. Penelitian ini bertujuan untuk mengidentifikasi dan menganalisa potensi Kampung Sungai Jingah sebagai destinasi wisata berkelanjutan di Banjarmasun. Penelitian dengan pendekatan kualitatif ini, menggunakan data primer hasil wawancara mendalam. Hasil wawancara akan dianalisis secara deskriptif kualitatif, menggunakan analisis SWOT. Hasil penelitian menunjukkan bahwa berdasarkan pendekatan 4A (attraction, accessibility, amenity, dan ancilliary). Potensi wisata yang dimiliki Kampung Sungai Jingah sudah mumpuni dan perkembangannya pun sudah cukup baik. Hanya saja berdasarkan Analisis SWOT ditemukan bahwa kurangnya pemahaman dan kemampuan komunikasi dari masyarakat setempat masih kurang sehingga strategi pelaksanaan sosialisasi dan pelatihan public speaking dan pengetahuan kepada masyarakat yang tinggal di Kampung Wisata Sungai Jingah mengenai sejarah dan potensi kampung wisata secara berkala.
Pengaruh Literasi Keuangan, Gaya Hidup, dan Perilaku Pembelian Impulsif Terhadap Penggunaan Shopee Paylater Pada Generasi Z di Banjarmasin Mariyani, Kristin; Risanta, Muhammad
eCo-Fin Vol. 7 No. 2 (2025): eCo-Fin
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/ef.v7i2.2529

Abstract

The use of Paylater is one of the popular fintech services today. one of the largest maketplace, Shopee targets the younger generation by providing flexible payment options through the Shopee PayLater service. This study aims to examine how financial literacy, lifestyle, and impulse buying behavior influence the decision to use Shopee Paylater for Generation Z in Banjarmasin. This research utilizes a quantitative approach. In this study, the population consists of all Generation Z in Banjarmasin. The sampling technique used is non-probability sampling with the Slovin formula, the sample size for this research is determined to be 250 respondents. The sample criteria in this study are Generation Z with the age of 18-29 years (in 2024) and active users or have used shopee pay later. Analysis used in this study is Structural Equation Model (SEM) analysis. SEM calculations in this research are performed using the Smart PLS 3 program. The research findings indicate that Financial Literacy, Lifestyle and impulsive buying have significant influence on purchasing decisions using Shopee Paylater.  
DIALOG BAKISAH (BIJAK KELOLA SAMPAH) : SAMPAH TANGGUNG JAWAB SIAPA? Risanta, Muhammad; Adista Anjar Diany
Jurnal Abdi Masyarakat Vol. 8 No. 2 (2025): Jurnal Abdi Masyarakat Mei 2025
Publisher : Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/jaim.v8i2.6807

Abstract

One of the main reasons for the lack of optimal waste management is the low level of public awareness about the importance of managing waste wisely and responsibly. Communication and education strategies that can reach the public widely and effectively are needed. One medium that has great potential in disseminating information and shaping public opinion is local radio. The target audience for this community service activity is all listeners of Radio Suara Banjar 100.4 FM or listeners via the Radio Suara Banjar streaming application. This activity uses a sharing session method packaged in a dialogue or talk show format. This method was chosen to facilitate the speakers in conveying issues related to waste in a communicative, light, and easy-to-understand manner for radio listeners. A very important approach in waste management is the application of the 3R principle, namely Reduce, Reuse, and Recycle. Discussions on waste sorting and waste banks were also included in this dialogue. This community service activity raised public awareness that waste is their own responsibility, and that good behavior in managing it can have a positive impact on humans, the environment, and future generations. Keywords: Waste management, Waste Bank, Reduce, Reuse, Recycle