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All Journal JIEB : Jurnal Ilmiah Ekonomi Bisnis Sinergi Abdimas: Jurnal Pengabdian Masyarakat
Isti Riana Dewi
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Mathematics Social Sciences Other

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Pengaruh Kualitas Pelayanan Dan Suasana Toko Terhadap Kepuasan Konsumen Pada Business Centre SMKN 1 Lemahabang Cirebon Isti Riana Dewi
Jurnal Ilmiah Ekonomi Bisnis Vol 7 No 2 (2021): JURNAL ILMIAH EKONOMI BISNIS
Publisher : Jurnal Ilmu Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35972/jieb.v7i2.469

Abstract

The purpose of this research was to find out the influence between service quality and the atmosphere of the store on customer satisfaction at the Business Center at a vocational high school in Lemahabang Cirebon. Research methods used are validity test, reliability test, and Multiple Linear Regression. The analysis technique used is multiple linear regression. The results of this study explain the influence between service quality of the store and the atmosphere of the store on customer satisfaction. This indicates that there needs to be an improvement of services such as honest words and friendly behavior to improve the quality of store service and modify the temperature and layout of goods to be more varied to entice customers to feel happy and make more visits to support the success of the business.
PENERAPAN STRATEGI STP DAN E-BUSINESS YANG BERPERAN PADA KEPUASAN PELANGGAN CLOTHINGLINE SHINETHINK DI CIREBON Isti Riana Dewi
Jurnal Ilmiah Ekonomi Bisnis Vol 8 No 3 (2022): JURNAL ILMIAH EKONOMI BISNIS
Publisher : Jurnal Ilmu Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35972/jieb.v8i3.847

Abstract

Abstrak : Perkembangan teknologi menuntut perusahaan untuk menyusun strategi yang tepat dalam keperluan bisnis. Strategi pemasaran merupakan hal yang penting dilakukan karena salah satu cara dalam mengenalkan produk yang berhubungan dengan pencapaian keuntungan perusahaan. Penerapan strategi segmenting, targeting dan positioning dan e-business yang tepat akan meningkatkan kepuasan pelanggan. Tujuan pada penelitian ini adalah untuk mengetahui penerapan strategi STP dan e-business untuk peningkatan kepuasan pelanggan pada Clothingline Shinethink di Cirebon. Metode penelitan menggunakan jenis deskriptif pendekatan kualitatif yang berupa wawancara, observasi, dan dokumen. Uji validitas dengan metode trianggulasi dengan membandingkan data yang diperoleh dari hasil wawancara, observasi dan dokumen. Hasil penelitian menyimpulkan penerapan strategi pemasaran STP dan e-business yang dilakukan clothingline shinethink cenderung memiliki peran dalam meningkatkan kepuasan pelanggan. Kata kunci: Kepuasaan pelanggan, Strategi STP, E-business
Penerapan Kaizen dan CRM dalam Meningkatkan Daya Saing UMKM Bulu Mata di Purbalingga Telma Anis Safitri; Isti Riana Dewi; Asmi Ayuning Hidayah; Dwi Astarani Aslindar
Sinergi Abdimas Jurnal Pengabdian Masyarakat Vol 4 No 1 (2025): Sinergi Abdimas Jurnal Pengabdian Masyarakat
Publisher : Fakultas Ekonomi & Bisnis Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/siabdi.v4i1.16343

Abstract

Eyelash SMEs in Purbalingga have great potential to grow, but still face challenges such as disorganized workplaces, low operational efficiency, and a lack of effective customer relationship management. This community engagement program aims to enhance the competitiveness of these SMEs through the application of Kaizen principles using the 5S method, as well as Customer Relationship Management (CRM) strategies. The implementation involved problem identification, training, execution, monitoring, and evaluation. The results show significant improvements in productivity, product quality, and customer satisfaction and loyalty. The application of Kaizen created a more efficient and organized work environment, while CRM strengthened customer relationships through a more personal and structured approach. This program demonstrates that the synergy between operational improvement and relational marketing strategies can be an effective solution to increase the competitiveness of SMEs in an increasingly competitive market.
Co-Authors Dwi Astarani Aslindar Telma Anis Safitri