Pupu Sopini
universitas batanghari

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Menumbuhkan Jiwa Minat Wirausaha Di Kalangan Mahasiswa Semester IV Fakultas Ekonomi Universitas Batanghari Reni Devita; Pupu Sopini
J-MAS (Jurnal Manajemen dan Sains) Vol 5, No 2 (2020): Oktober
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v5i2.190

Abstract

In order to grow a spirit of entrepreneurial interest in students of the faculty of economics, this must be supported by an entrepreneurial learning system, especially through cognitive, affective, and conative components. This occurs because interest can be formed through direct experience or memorable experiences that provide opportunities for individuals to practice, obtain feedback, and develop skills that lead to personal education and the expectation of satisfactory results. Apart from entrepreneurship education, interest in entrepreneurship is also influenced by family factors, especially parents, which have a strong impact on the choice of entrepreneurial interests and other social environments. Students of the Faculty of Economics have a leadership spirit that will be useful for managing business activities. Having a sociable nature will also provide opportunities to open and develop business access. The ease of accepting suggestions and criticism will provide opportunities for business innovation so that it continues to develop and compete fairly with other business actors. Apart from entrepreneurship education, other factors to foster students; entrepreneurial interest can be done through observations from their family and other social environments. Students whose status work has a huge influence on efforts to foster entrepreneurial interest because work experience can influence career choices by introducing ideas. new, build the necessary skills. Based on the results of research that has been carried out using the descriptive analysis method Fostering Entrepreneurial Interest Among Students in Semester IV, Faculty of Economics, Bangtanghari University, from the 6 indicators in this study it can be seen that the total score of each indicator is very high seen from the scale range, namely between 478.8 - 570. Thus, this research hypothesis can be accepted.
Analisis Kualitas Produk dalam Keputusan Pembelian Batik pada UKM An Nisa di Kota Jambi Pupu Sopini
J-MAS (Jurnal Manajemen dan Sains) Vol 4, No 2 (2019): Oktober
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v4i2.126

Abstract

The research aims to analyse and describe the quality of batik products based on the assumptions and opinions of batik consumers in their purchasing decisions. The type of research used is a qualitative descriptive approach. The population of this research is the number of consumers of Batik An Nisa who use Batik products in 2018. While the sample withdrawal using Slovin formula with 10% precision, the sample obtained as many as 57 people with the technique of random sampling. Method of collecting data using questionnaires. The results showed that from the 7 indicators in variable product quality, the product conformity indicator is on the sub-indicator of the material used good quality shows the score of 198 which is the highest score compared to 6 indicators Other. This is very related to the target market of  Batik An Nisa, where the average purchase of the product is a civil servant (PNS) with an income range of 2–3 million rupiah per month. While the lowest score of 156 is obtained on the product feature indicators a diverse pattern of motive sub can affect the quality of the product, with the results quite agreed. This gives the meaning that more motifs are certainly more and more choices of consumers to buy batik in An Nisa UKM, so that the batik become valuable for consumers.