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Denny Asmas
universitas batanghari
Economics, Econometrics & Finance Social Sciences

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Pengaruh Budaya Terhadap Keputusan Membeli Produk Mie Instant Indomie Denny Asmas; Ahmad Tarmizi
J-MAS (Jurnal Manajemen dan Sains) Vol 4, No 2 (2019): Oktober
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (834.998 KB) | DOI: 10.33087/jmas.v4i2.129

Abstract

Indomie Instant Noodle is one of the products of instant noodles favored by consumers because it produces a variety of variations that are in the form of fried noodles (ordinary fried noodles, special fried foods, noodles club taste roasted chicken, jumbo fried noodles) and in the form of Mie Kuah (flavored chicken broth, chicken curry flavor, onion chicken flavor, special chicken flavor, Soto Ayam flavor). Indomie instant noodle products that are made in a variety of variations are tailored to the tastes of consumers who are also varied, which are always changing as the environment changes, also according to the consumer behavior itself. Therefore, every production of instant noodle Indomie always produce various products that are varied and adjusted to the condition of the region. This research aims to analyse the influence of cultural variables on the decision to purchase Indomie instant noodle products. The results of this study showed that there was a significant influence of the cultural variables on Indomie instant noodle product purchasing decision.
STRUKTUR MODAL DAN VARIABEL YANG MEMPENGARUHINYA Denny Asmas; Hasminidiarty Hasminidiarty; R Adisetiawan
J-MAS (Jurnal Manajemen dan Sains) Vol 3, No 2 (2018): Oktober
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (451.291 KB) | DOI: 10.33087/jmas.v3i2.61

Abstract

This research aims to analyze the factors affecting the capital structure of the company. The sample companies are companies incorporated in the Indonesia Stock Exchange's LQ45 period 2012-2017. Bound variable used in this research is the structure of assets, while non used is the company's size, profitability, liquidity, operating leverage and sales growth. Test tool used multiple regression test tools IE. The results obtained i.e. There are five free variables that influence partially against variable capital structure i.e. variable structure of assets, company size, profitability, liquidity and sales growth. While the operating leverage variable have no effect partially against the capital structure.
Co-Authors Ahmad Tarmizi Hasminidiarty Hasminidiarty R Adisetiawan