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<![CDATA[PENGARUH PELAYANAN PURNA JUAL TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA PT JAYA INDAH MOTOR CABANG JAMBI ]]>
<![CDATA[Ahmad Tarmizi]]>
<![CDATA[ Jurnal Ilmiah Universitas Batanghari Jambi Vol 16, No 3 (2016): Oktober ]]>
Publisher : <![CDATA[Universitas Batanghari Jambi ]]>
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DOI: 10.33087/jiubj.v16i3.23
<![CDATA[PT. Jaya Indah Motor must always try and commit to supporting all marketing activities that are run. In addition to presenting the procurement of a quality product with a selection of the best machines, spare parts of high quality original (partsupport), remanufacturing, also provides the assurance of reliable after-sales service(service support & full maintenance contract). To support the Service post-sale PT. Jaya Indah Motor. Post-sale service provided is training service maintenance, repair and maintenance (product service support), maintenance of full (full maintenance contract) and the provision of spare parts (part support).Primary data is the main data needed in research and obtained from respondents who became the object of this research. The collection is done by means of a detailed questionnaire. The source is a consumer PT. Jaya Indah Motor as much as 100 respondents.The statement declared that "the higher the influence of Sales at PT Jaya Indah Motor (X), then the higher the purchasing decisions of consumers (Y)" is acceptable, because the variable is positive and influential Sales significantly to consumer purchasing decisions with a value of koefiseien regression of 0.471. It is proved by the results of the analysis of the test t indicating a value t calculate t value table > 5.197 1.660 and level of significance the probability α significance 0.000 < = 0.05.Key word: sales, purchasing, consumers]]>
<![CDATA[PENGARUH TINGKAT PELAYANAN TERHADAP KEPUASAN PELANGGAN PT PLN (PERSERO) WILAYAH S2JB CABANG JAMBI (Studi Kasus Daya Di Atas 200 Kva) ]]>
<![CDATA[Ahmad Tarmizi]]>
<![CDATA[ Jurnal Ilmiah Universitas Batanghari Jambi Vol 11, No 1 (2011): Februari ]]>
Publisher : <![CDATA[Universitas Batanghari Jambi ]]>
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DOI: 10.33087/jiubj.v11i1.451
<![CDATA[This research was conducted by survey research methods, namely an attempt to obtain information from resfonden and concluded that a sample by using a structured questionnaire and patterned according to the needs of research. Sample as a source of research subjects was the customer power above 200 kVA. In this study, the studied population amounted to 137 customers, from the population is taken into the sample amounted to 55 customers or ± 40% of the entire population with an error rate of 5%. This is what writers do remember the limitations of time, effort and cost.To determine the level of customer satisfaction that is observed, it is used as a means of measuring Likert Scale. The model of the relationship equation between two variables, the equation obtained is called regression, linear regression equation can be shaped and to estimate a variable called the Dependent Variable and Independent Variables.The relationship between the variables X (technical services, payment points, and information) and Y variables correlated strongly positive at 0.902 (90.2 percent). Partially significant effect of variable X1. Where t value (7.109) is bigger than t table value (1.684) on the degree of confidence of 95 percent. While the X2 variables significant effect on variable Y. Where t (5.357) is bigger than t table (1.684) on the degree of confidence of 95 percent. And the X3 has a significant variable. Where t value (4.085) is bigger than t table (1.684) on the degree of confidence of 95 percent. Together the variable X has a significant influence on the variable Y. Where the calculated F value (73.994) is greater than F table (2.79).]]>
<![CDATA[PENGARUH CITRA MEREK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN KONSUMEN MEMBELI PRODUK MOBIL TOYOTA AVANZA (Study kasus pada PT. Agung Automoll cabang Jambi) ]]>
<![CDATA[Ahmad Tarmizi]]>
<![CDATA[ Jurnal Ilmiah Universitas Batanghari Jambi Vol 15, No 3 (2015): Oktober ]]>
Publisher : <![CDATA[Universitas Batanghari Jambi ]]>
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DOI: 10.33087/jiubj.v15i3.167
<![CDATA[In this study using the method of survey the survey method, i.e. the method of research that takes samples from a population and use questionnaires as a means of collecting data and information relevant to the problem that dieliti. The population in this research the entire consumer by 2013 with a total of 1047 samples as much as much as 100 respondents. Analysis tools are used multiple linear regression Equations is to look at the influence of the brand image and product quality of consumers buying products car Toyota avanza.Based on the results of a multiple linear regression brand image (X 1) of 0.047 stated that any addition of 1% of the value of the X 1 will boost consumer buying decisions (Y) of 04,7%. Based on test results obtained partial degrees of freedom (df) = 97, α 0.05 thus criteria against the decision of consumers buy are: t calculate the t table 1.985 0.680 <, so the second hypothesis H0 Statement accepted and rejected the H1, which means partially brand image does not affect the consumer's decision to buy.the results of the analysis of the determination of the value of the results obtained koefisiendeterminasi R2 (R Square) 0.69, in other words the brand image (X 1) and product quality (X 2) together affect consumer purchasing decisions (Y) 69.1% is 30.9% while the rest were caused by factors other than the variables examined. And simultaneous test berdasarka (test F) obtained results value f calculate the significance level at 105.984 5% (0.05 < 0.000) acquired f table 3.09. Value fhitung > 105.984 3.09 table f, then H0 is rejected and the H1 is accepted so that it can be said that the whole brand image and the variable quality of products simultaneously affect the decisions of consumers buying products car Toyota avanza at PT Agung Automall branch of Jambi.The results of this analysis in accordance with the theory (kotler,2008:113) who said the link between the influence of the brand image and product quality towards keputuasan purchase can be inferred, the brand image will be one of the choice of the consumer to use the product, while the quality of the product will give you satisfaction and comfort for URkonsumen.dan that support this research results from a previous study that dilkakukan by sulistywati (2012) the influence of the brand image and product quality towards keputsan purchase acer laptops , which acquired hassil test hypothesis f sebeasar 65.836 count and significance of 0.000.Key word: brand image, product, consumer]]>
<![CDATA[PENGARUH BUDAYA, KELAS SOSIAL, KELUARGA DAN SITUASI TERHADAP PENGAMBILAN KEPUTUSAN KONSUMEN DALAM PEMBELIAN PERUMAHAN DI KOTA JAMBI (STUDI KASUS PADA DEVELOPER DAN REAL ESTEAT PT NIAGA GUNA KENCANA JAMBI) ]]>
<![CDATA[Ahmad Tarmizi]]>
<![CDATA[ Jurnal Ilmiah Universitas Batanghari Jambi Vol 13, No 4 (2013): November ]]>
Publisher : <![CDATA[Universitas Batanghari Jambi ]]>
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DOI: 10.33087/jiubj.v13i4.334
<![CDATA[PT. Niaga Kencana Guna (NGK) one floating housing is enough known in the Development of quality housing, connection with the marketing strategy. How does culture (X1), social class (X2), Family (X3), Situation (X4) and decision making (Y) consumers in the purchase of housing PT. Niaga Kencana Guna (NGK).T value at the Cultural variables ( X1 ) is 2.844 with a significance level of 0.005 . Because the 2,844 t value > t table value and level of significance 1.661 0.005 < α = 0.05 significance probability , t Value on Social Class variable ( X2 ) is 3.204 with a significance level of 0.002 . Because the t value 3.204 > t table value and level of significance 0.002 1.661 < α = 0.05 significance probability , t value in the variable Family ( X3 ) is 2.231 with a significance level of 0.028 . Because the t value 2.231 > 1.661 and table value of t 0.028 significance level < probability of significance α = 0.05 , t value in a variable situation ( X4 ) is 3.928 with a significance level of 0.000 . Because the t value 3.928 > 1.661 and table value of t 0.000 significance level < probability of significance α = 0.05 , then Ho is rejected and Ha accepted . This means that the variable situation individually positive and significant impact on consumer purchase decisions .Keyword : influence, decisions, housing]]>
<![CDATA[FAKTOR - FAKTOR YANG MEMPENGARUHI KEPUTUSAN KONSUMEN DALAM PEMBELIAN SEPEDA MOTOR MERK YAMAHA (STUDY KASUS PADA PT. MURNI JAYA MOTOR CABANG PENEROKAN KABUPATEN BATANGHARI) ]]>
<![CDATA[Ahmad Tarmizi]]>
<![CDATA[ Jurnal Ilmiah Universitas Batanghari Jambi Vol 14, No 3 (2014): Oktober ]]>
Publisher : <![CDATA[Universitas Batanghari Jambi ]]>
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DOI: 10.33087/jiubj.v14i3.255
<![CDATA[The purpose of the study is diiharapkan in this research is to determine the effect of the decision kosumen consisting of cultural factors, social, personal, and psychological to the purchase of the Yamaha brand motorcycles and to determine factors among cultural, social, personal, and psychological more influence on decision consumers in the purchase of the Yamaha brand motorcycles. Studies using the survey method, does not have to examine all individuals in the population, because it would require huge costs and time. Research can be done by examining a portion of the population (sample), In this study Total population is the number of consumers in the year 2012 as many as 277 population in question here is the consumer at PT. Pure Jaya Motor Branch Penerokan Batang regency sample size in this study was 74 samples. Cultural factors, social, personal and psychological jointly have no effect on purchasing decisions Yamaha brand motorcycles. With the calculated F value is smaller than the F table (1.793 <1.96) then H0 is rejected and H1 is accepted. Cultural factors, social and psychological no partial effect on purchasing decisions Yamaha brand motorcycles. This is indicated by the value of T count is smaller than the T table (0.662 <1.671) and in that case H0 is rejected and H1 is accepted. While personal factors influence purchasing decisions partially on Yamaha brand motorcycles. This is indicated by the value of T is bigger than the T table (2.053> 1.671) it is thus H0 is accepted and H1 is rejected.Key word : Decision, Purchasing, Motor]]>
<![CDATA[PENGARUH CITRA MEREK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN KONSUMEN MEMBELI PRODUK MOBIL TOYOTA AVANZA PADA PT. AGUNG AUTOMALL CABANG JAMBI ]]>
<![CDATA[Ahmad Tarmizi]]>
<![CDATA[ Jurnal Ilmiah Universitas Batanghari Jambi Vol 14, No 2 (2014): Juli ]]>
Publisher : <![CDATA[Universitas Batanghari Jambi ]]>
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DOI: 10.33087/jiubj.v14i2.275
<![CDATA[In this study using survey method, survey method is a method of research that takes a sample from a population and a questionnaire as data collection tools and information that is relevant to the problem dieliti. The purpose of this study is as follows: To analyze the effect of brand image, product quality, and consumer decision to buy a Toyota Avanza at. Agung Automall Branch Jambi. To maganalisispengaruh brand image and product quality affect consumer decisions membelimobil Toyota Avanza at. Agung Automall Branch Jambi. In this study using survey method, survey method is a method of research that takes a sample from a population and a questionnaire as data collection tools and information that is relevant to the problem under study.Based on the results of multiple linear regression brand image (X1) of 0.047 states that each additional 1% of the value of X1 will increase consumer purchasing decisions (Y) of 04.7%. Based on the test results obtained partial degrees of freedom (df) = 97, α of 0.05 with the criterion for the consumer's decision to buy is: 0.680 t <t table 1.985, so the statement the second hypothesis H0 is accepted and H1 is rejected, which means the partial image of the brand does not affect the consumer's decision to buy. Based on the analysis of determination obtained results koefisiendeterminasi R2 value (R Square) 0.69, in other words the image of the brand (X1) and product quality (X2) jointly influence the consumer's decision to buy (Y) is equal to 69.1%, while the remaining 30.9% were caused by other factors beyond the variables studied. And based upon a simultaneous test (F test) results obtained f values calculated 105.984 at the significance level of 5% (0.000 <0.05) was obtained 3.09 f table. Value of F 105.984> f table 3.09, then H0 is rejected and H1 is accepted so that it can be said that seluruhvariabel brand image and product quality jointly influence the consumer decision to buy the product at PT Toyota Avanza. Agung Automall Jambi branch.Keywords: Image, Quality, Consumer]]>
<![CDATA[KEBIJAKAN SALURAN PEMASARAN GELAMAI PERENTAK BANGKO ]]>
<![CDATA[Ahmad Tarmizi]]>
<![CDATA[ Jurnal Ilmiah Universitas Batanghari Jambi Vol 10, No 3 (2010): Oktober ]]>
Publisher : <![CDATA[Universitas Batanghari Jambi ]]>
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DOI: 10.33087/jiubj.v10i3.35
<![CDATA[Company gelamai perentak Bangko is sala a small company of three companies that produce similar snacks, such gelamai or better known as dodol. This business is located in jl. M. Yamin on the Bangko market. Company gelamai very strategic cross roads located in Bangko-Kerinci. During the period of 5 years from 2005 until 2009, these efforts have increased sales volume high enough on average 23.6% per year. But under his rule, shere market trends show a decline, in 2005 amounted to 37.8% and in 2009 dropped to 29.4%.These companies in marketing their products using a surrogate way to the shops or to retailers. Furthermore, the distribution of its products, this business using indirect channels and direct distribution channels by involving as many as 15 stores in Bangko, 30 retailers who are in the marketing area of Jambi province that includes:Jambi, county Batanghari, county Merangin, Bungo and Kerinci district. Meanwhile, outside the marketing area outside the province jambi / non-local namely propinssi southern Sumatra and West Sumatra provinces. As well as using two agents are individual agents who worked on local and regional Bungo western Sumatra and agents who serve the supermarket HWPI sun and theater department. in 2007 until the year 2010 the company began to expand the marketing area of Sumatra sumatra west and south.Key word : policies, channel ordering, gelamai]]>
<![CDATA[PUBLIC OPINION IN ADDRESSING THE CONFLICT OF PT. RAPP IN PULAU PADANG, DISTRICT MERANTI SUBDISTRICT MERBAU ]]>
<![CDATA[AHMAD TARMIZI]]>;
<![CDATA[RUSMADI AWZA]]>
<![CDATA[ Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 1, No 1: WISUDA FEBRUARI 2014 ]]>
Publisher : <![CDATA[Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau ]]>
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<![CDATA[PT. RAPP (PT Riau Andalan Pulp and Paper) is a company thatmanufactures pulp and have a timber plantations to create a seamless qualitypaper, which has now crossed in the Pulau Padang, district Meranti, subdistrictmerbau. So that has led to conflicts between people and PT RAPP. The conflictbegan from December of 2009 until now there is no way the solution of the localgovernment. People has been assumed that if the ongoing forest cultivation by PT.RAPP in Pulau Padang , will likely hamper the needs of forest products that havebeen used for decades by the people who inhabit the island. This study aims todetermine how the public opinion against the conflict of PT RAPP in PulauPadang, subdistrict merbau district Meranti, as well as the factors that influencethe formation of public opinion against the conflict of PT RAPP in Pulau Padang.This study used qualitative methods of data collection were obtained basedon the fact that occurs through observation and interviews. Informants in thisstudy amounted to 12 people, consisting of (headman, society, chairman of RiauFarmers Union (STR), Public figures and Public Relations of PT RAPP). Dataanalysis techniques used in this research is to use interactive data analysis modelof Hubermen and Miles, using the technique of checking the validity of the data istriangulation techniques and extension participation.From the results of the study showed that public opinion against theconflict of PT RAPP in Pulau Padang subdistricts merbau district meranti is verydetrimental to people in the area. people of Pulau Padang would still reject theentry of PT RAPP (Riau Andalan Puld & Paper) in Pulau Padang, because thecompany is considered to take public land. The forest in Pulau Padang is anexpanse of peat and most of the people are very dependent on the forest productsin the regionKeyword : Opinion, Communication, Conflict]]>
<![CDATA[Pengaruh Budaya Terhadap Keputusan Membeli Produk Mie Instant Indomie ]]>
<![CDATA[Denny Asmas]]>;
<![CDATA[Ahmad Tarmizi]]>
<![CDATA[ J-MAS (Jurnal Manajemen dan Sains) Vol 4, No 2 (2019): Oktober ]]>
Publisher : <![CDATA[Universitas Batanghari ]]>
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DOI: 10.33087/jmas.v4i2.129
<![CDATA[Indomie Instant Noodle is one of the products of instant noodles favored by consumers because it produces a variety of variations that are in the form of fried noodles (ordinary fried noodles, special fried foods, noodles club taste roasted chicken, jumbo fried noodles) and in the form of Mie Kuah (flavored chicken broth, chicken curry flavor, onion chicken flavor, special chicken flavor, Soto Ayam flavor). Indomie instant noodle products that are made in a variety of variations are tailored to the tastes of consumers who are also varied, which are always changing as the environment changes, also according to the consumer behavior itself. Therefore, every production of instant noodle Indomie always produce various products that are varied and adjusted to the condition of the region. This research aims to analyse the influence of cultural variables on the decision to purchase Indomie instant noodle products. The results of this study showed that there was a significant influence of the cultural variables on Indomie instant noodle product purchasing decision.]]>
<![CDATA[PENGARUH PERAN TENAGA PERSONAL SELLING TERHADAP KEPUTUSAN MENJADI NASABAH PADA PT. ASURANSI CENTRAL ASIA (ACA) CABANG JAMBI ]]>
<![CDATA[Akhmad Irwansyah Siregar]]>;
<![CDATA[Ahmad Tarmizi]]>;
<![CDATA[Lia Andini]]>
<![CDATA[ J-MAS (Jurnal Manajemen dan Sains) Vol 2, No 1 (2017): April ]]>
Publisher : <![CDATA[Universitas Batanghari ]]>
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DOI: 10.33087/jmas.v2i1.13
<![CDATA[One strategy to win intense competition is by having the personal selling competent and professional. Personal selling is one of strategy of marketing for communicating information about products and services directly to the consumer ( face to face). Research objectives: 1) to know the influence role agent personal selling decision to Customers At PT. Asuransi Central Asia (ACA) Branch Jambi. .2) to know bigger the influence role agent personal selling decision to Customers At PT. Asuransi Central Asia (ACA) Branch Jambi. The data be used data primary data by questioner to 94 respondents. The method of analysis the data used linear regression simple. The results of the study based on the t value personal selling of -2,265 and t table of 1,622 from the comparison thitung = -2,265 smaller than ttabel = 1,622, H0 received Ha rejected it means agent personal selling not significant decision to Customers At PT. Asuransi Central Asia (ACA) Branch Jambi. The size of influence agent personal selling described by variable take the decision at PT. Asuransi Central Asia (ACA) Branch Jambi of 5.3 percent. While the rest 94,7 percent influenced or described by other factors. Large relation between variables agent personal selling with the decision take the calculated with the correlation coefficient is 0,230 showed relationships low .Keyword : personal selling, insurance]]>
