Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Multicience
LISA ADETIYA
SEKOLAH TINGGI ILMU EKONOMI SURAKARTA
Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
THE EFFECT OF PRODUCT QUALITY, INNOVATION AND PRICE TO PURCHASING DECISIONS OF NOOLDE PRODUCTS LISA ADETIYA; GINANJAR RAHMAWAN
INTERNATIONAL JOURNAL OF MULTI SCIENCE Vol. 1 No. 10 (2021): INTERNATIONAL JOURNAL OF MULTISCIENCE - JANUARY EDITION
Publisher : CV KULTURA DIGITAL MEDIA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study was to determine the effect of product quality, the effect of product innovation, and the effect of price perceptions on purchasing decisions. This study uses non probability sampling techniques and purposive sampling approach with the variabels of product quality, product innovation, and price perceptions. The population is consumers of Indomie brand instant noodle products who are in Klaten Regency and have consumed Indomie brand instant noodle productsat least 3 times. This study uses a sample of 100 respondents with data collection using a questionnaire. Based on the research results, it is hoped that Indomie will be able to maintain its quality, add new and more unique innovations, and maintain prices that can be reached by all the general public.
Co-Authors Ginanjar Rahmawan