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All Journal Jurnal Ilmu Manajemen (JIM) Jurnal Sinar Manajemen JURNAL MANAJEMEN Primanomics : Jurnal Ekonomi & Bisnis Journal of Information System, Applied, Management, Accounting and Research Jurnal Edueco Jurnal Ilmiah Edunomika (JIE) Journal of Research in Business, Economics, and Education Multicience International Journal of Educational Research and Social Sciences (IJERSC) JEBDEKER: Jurnal Ekonomi, Manajemen, Akuntansi, Bisnis Digital, Ekonomi Kreatif, Entrepreneur Jurnal Sosial dan Sains Jurnal Indonesia Sosial Sains
Ginanjar Rahmawan
Sekolah Tinggi Ilmu Ekonomi Surakarta
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TESTING HALAL LABELS, PRODUCT QUALITY, CELEBRITY ENDORSER AND REFERENCE GROUP OF WARDAH PURCHASE DECISIONS Ginanjar Rahmawan; Vita Putri Banwuati
Primanomics : Jurnal Ekonomi & Bisnis Vol 18 No 2 (2020): PRIMANOMICS : JURNAL EKONOMI DAN BISNIS
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (344.316 KB) | DOI: 10.31253/pe.v18i2.351

Abstract

The increasingly fierce competition in the cosmetics industry requires companies to increase product excellence in order to compete. Wardah is a cosmetics that has the highest growth reaching 25%. This research uses quantitative research methods using a questionnaire. The population in this study is Wardah Lipstick consumers in Solo. Samples taken in this study were 96 respondents with non probability sampling techniques, namely accidental sampling. This study aims to determine the effect of halal labels, product quality, celebrity endorsers and reference groups on purchasing decisions Wardah Lipstick. The data analysis technique used in this study is multiple linear regression analysis techniques processed with SPSS 16 applications. The results of this study are halal labels, product quality, celebrity endorsers and reference groups have a positive and significant effect on purchasing decisions Wardah Lipstick.
Pengaruh Harga, Kualitas Produk dan Citra Merek terhadap Keputusan Pembelian Produk Garnier: Influence of Prices, Product Quality and Brand Image on Garnier Product Purchase Decisions Yohana Dian Puspita; Ginanjar Rahmawan
Jurnal Sinar Manajemen Vol. 8 No. 2: AGUSTUS 2021
Publisher : Fakultas Ekonomi Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/jsm.v8i2.1644

Abstract

Penelitian ini dilakukan dengan tujuan untuk mengetahui pengaruh harga, kualitas produk dan citra merek terhadap keputusan pembelian produk Garnier. Jenis penelitian yang digunakan adalah jenis penelitian penjelasan dengan menggunakan metode survey. Pemilihan populasi pada penelitian ini adalah masyarakat yang berdomisili kota Surakarta yang menggunakan produk Garnier yang jumlahnya sendiri tidak diketahui secara pasti. Metode sampling yang digunakan adalah nonprobability sampling dengan menggunakan teknik purposive sampling yaitu menyebarkan kuesioner melalui bantuan media sosial seperti whatsapp, line, twitter dan instagram serta secara offline kepada responden yang berdomisili Surakarta yang menggunakan produk Garnier dengan jumlah 100 responden. Regresi linier berganda adalah metode yang digunakan dalam penelitian ini. Hasil penelitian ini adalah nilai f-hitung sebesar 61,687 dengan probabilitas 0,000 dan nilai t-hitung untuk variabel kualitas produk dan citra merek kurang dari alpha 0,05 sedangkan variabel harga lebih alpha 0,05. Sehingga dapat disimpulan bahwa kualitas produk dan citra merek berpengaruh positif dan signifikan terhadap keputusan pembelian produk Ganier di Surakarta, sedangkan harga tidak pengaruh yang positif akan tetapi signifikan terhadap keputusan pembelian produk Garnier di Surakarta.
THE EFFECT OF PRODUCT QUALITY, INNOVATION AND PRICE TO PURCHASING DECISIONS OF NOOLDE PRODUCTS LISA ADETIYA; GINANJAR RAHMAWAN
INTERNATIONAL JOURNAL OF MULTI SCIENCE Vol. 1 No. 10 (2021): INTERNATIONAL JOURNAL OF MULTISCIENCE - JANUARY EDITION
Publisher : CV KULTURA DIGITAL MEDIA

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Abstract

The purpose of this study was to determine the effect of product quality, the effect of product innovation, and the effect of price perceptions on purchasing decisions. This study uses non probability sampling techniques and purposive sampling approach with the variabels of product quality, product innovation, and price perceptions. The population is consumers of Indomie brand instant noodle products who are in Klaten Regency and have consumed Indomie brand instant noodle productsat least 3 times. This study uses a sample of 100 respondents with data collection using a questionnaire. Based on the research results, it is hoped that Indomie will be able to maintain its quality, add new and more unique innovations, and maintain prices that can be reached by all the general public.
Factors Influence of Purchase Intention on Beauty Product Marina Kusumawati; Ginanjar Rahmawan
International Journal of Educational Research & Social Sciences Vol. 2 No. 1 (2021): February 2021
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijersc.v2i1.27

Abstract

Wardah is a brand of cosmetics in under the auspices of PT. Paragon Technology and Innovation. Wardah present as one of the brands of cosmetics the largest in Indonesia , products Wardah first time launched in the year 1995. PT. Paragon Technology and Innovation is always on top of market growth every year . Even Throughout the year 2020 Wardah has succeeded in exporting 22.9 billion worth to Malaysia. This study aims to determine the factors that influence the purchase interest of Wardah beauty products . The author will meniliti 4 factors such as Beauty Vlogger, Quality Products , Image Brand And price product it itself . The population in this study is the Consumer Products Beauty Wardah are domiciled in Soloraya include Boyolali , Karanganyar , Surakarta, Sukoharjo , Klaten , Sragen and Wonogiri . Research is using the technique of taking samples with a short a tan purposive sampling with the total respondents as many as 102 respondents . While for Technical analysis of the data using analysis regression linear multiple , Test T ( Partial ), Test F ( Simultaneous ) and Test Koefiesien of determination (R2). Based on the research that has been done, it can be concluded that this research according to the results of the partial T test, the variable that dominates the interest in purchasing wardah beauty products is the variable quality of the product where the product quality has a percentage value of 51.46% which is greater than the percentage value for the Beauty Vlogger variable. , Brand Image and Price.
Perilaku Penggunaan E-Wallet Di Coffe Shop Terhadap Keputusan Penggunaan Rischa Heni Astriyanita; Ginanjar Rahmawan
JISAMAR (Journal of Information System, Applied, Management, Accounting and Research) Vol 6 No 2 (2022): JISAMAR: May 2022
Publisher : Sekolah Tinggi Manajemen Informatika dan Komputer Jayakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52362/jisamar.v6i2.775

Abstract

The development of digital technology is currently changing the behavior of people who used to transact with cash now into non-cash transactions using digital payments through applications available on smartphones. The purpose of this research was to explore the influence of easy to pay, cashless society, security and promotion attraction on the decision to use E-Wallet in Coffe Shop. The technique used in this research is a quantitative approach. The population in this research is the community that uses E-Wallet as a transaction tool. The sampling technique used in the study is non probability sampling with a sample number of 97 people. Sources are consumers in coffe shop who use E-Wallet with the criteria of using more than 2 times. The data used is primary data by spreading questionnaires online. The analysis method used is multiple linear regression with the testing of data instrument reliability and validity, testing of classical assumptions and testing hypotheses t and f using SPSS programs. According to the results of the study, it was obtained that easy to pay and security affect positively but not significantly while cashless society and promotion attraction affect significantly and positively to the decision to use E-Wallet in Coffe Shop. Based on the results of research on the behavior of E-Wallet use in Coffe Shop towards usage decisions obtained conformity value between independent variables to dependent variables amounting to 65.1%.
PENGARUH KEPERCAYAAN, WORD OF MOUTH, KUALITAS PRODUK DAN GAYA HIDUP TERHADAP KEPUTUSAN PEMBELIAN PRODUK KECANTIKAN Riska Putri Septia Ardhana; Ginanjar Rahmawan
JURNAL ILMIAH EDUNOMIKA Vol 6, No 2 (2022): EDUNOMIKA : Vol. 06, No. 02, 2022
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v6i2.4978

Abstract

Currently, skincare is a very important mandatory requirement for women because basically every woman always wants to look beautiful. Due to the COVID-19 pandemic, many activities are carried out at home. This makes not a few people who experience skin problems that look dull and unhealthy. These problems can be overcome by using skincare. The purpose of this research is to find out trust, word of mouth, product quality and lifestyle affect the purchasing decisions. The number of respondents used in this research is 97 with the criteria that consumers have used Scarlett Whitening. Data collection is by means of questionnaires, using multiple linear regression analysis tools. This research shows that trust, word of mouth, product quality and lifestyle have a significant effect on purchasing decisions. Keyword: Trust, Word Of Mouth, Product Quality, Lifestyle, Purchasing Decisions
Faktor Yang Mempengaruhi Minat Beli Sepatu Lokal Aerostreet Warno Warno; Ginanjar Rahmawan
JEBDEKER: Jurnal Ekonomi, Manajemen, Akuntansi, Bisnis Digital, Ekonomi Kreatif, Entrepreneur Vol 2 No 2 (2022): Juni 2022
Publisher : Sekolah Tinggi Ilmu Ekonomi Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56456/jebdeker.v2i2.103

Abstract

Penelitihan ini mempunyai tujuan untuk mengetahui pengaruh flat price, co-branding, brand image, dan perceived quality terhadap minat beli sepatu lokal Aerostreet. Penelitihan ini mengunakan metode penelitihan asosiatif kasual dengan pendekatan kuantitatif. Responden berjumlah 100 orang dengan teknik sampling yang digunakan adalah purposive sampling. Metode pengumpulan data dilakukan menggunakan data primer dengan menggunakan intrumen kuisioner. Data yang terkumpul selanjutnya diolah dengan mengunakan uji instrumen data, uji asumsi klasik, uji F, uji koefisien determinasi, analisis regresi linier berganda, dan uji t. Berdasarkan hasil penelitihan, diperoleh hasil bahwa flat price dan brand image berpengaruh secara signifikan terhadap minat beli, sedangkan co-branding dan perceived quality tidak berpengaruh secara signifikan terhadap minat beli.
The Factor Determination of Online Purchasing Decision on Indonesia Marketplace : Factor Determination of Online Purchasing Decision on Indonesia Marketplace Rusti Kurniawati; Ginanjar Rahmawan
Journal of Research in Business, Economics, and Education Vol. 3 No. 1 (2021): February
Publisher : Kusuma Negara Business School

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Abstract

This study aims to analyze the effect of promotion, service quality and trust in online purchasing decisions on the shopee website. The method used in sampling is nonprobability, namely purposive sampling based on considerations to adjust the criteria to improve the accuracy of the research sample, the sample was taken as many as 110 respondents using questionnaires through google form. The analysis method used in this research is the reliability test analyst, the validity test analyst, multiple regression analysis, t test, f test, and the coefficient of determination, using the calculation of the SPSS 25 application. The results show that promotion, service quality, trust have a significant effect on decisions. Purchase online on the shopee website.
The Influence of Product Quality, Price, Product Innovation and Brand Image on Purchasing Decisions of Instant Noodles in Indonesia Eka Nur Hidayah; Ginanjar Rahmawan
Journal of Research in Business, Economics, and Education Vol. 3 No. 1 (2021): February
Publisher : Kusuma Negara Business School

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Abstract

This research is motivated by data showing an increase in sales of indofood instant noodles. For this reason, researchers conducted research to see the effect of product quality, price, product innovation, and brand image on purchasing decisions for indomie instant noodles in Boyolali. Purposive Sampling is a method used in research with a sample size of 50 respondents. The data were processed using the Statistical Package for Social Sciences (SPSS). The results of the data analysis research explained that simultaneously and partially product quality, price, product innovation and brand image influence purchasing decisions. The coefficient of determination (R) of 0.729 means that product quality, price, product innovation and brand image are closely related to purchasing decisions and Adjusted R Square (R2) is 0.531 or 53.1%.
Faktor-Faktor yang Mempengaruhi Minat Berlangganan Music On Demand (Spotify) Dwi Febri Kurniyati; Ginanjar Rahmawan
Jurnal sosial dan sains Vol. 2 No. 5 (2022): Jurnal Sosial dan Sains
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (2665.845 KB) | DOI: 10.59188/jurnalsosains.v2i5.395

Abstract

Latar Belakang: Pandemi Covid-19 yang mulai mewabah sejak awal 2020 menjadi pukulan keras bagi industri hiburan dunia, termasuk sektor musik. Sebab para musisi, promotor, dan agensi membatalkan tur dan seluruh performa secara langsung. Tujuan : Penelitian ini bertujuan untuk memahami pengaruh citra merek, variasi produk, motivasi terhadap minat membeli layanan streaming musik spotify. Metode: Penelitian ini menggunakan metode kuantitatif. Populasi yang dipergunakan ialah masyarakat di Banjarnegara dan sekitarnya. Ukuran sampel sebesar 100 responden dengan mempergunakan non purposive sampling. metode pengumpulan dalam penelitian ini adalah dilakukan dengan cara menyebarkan kuesioner dengan skala likert. Hasil : Data diuji dengan pengujian validitas dan reliabilitas, uji normalitas, uji multikolinearitas, uji heteroskedastisitas, analisis statistik deskriptif, uji koefisien determinasi, analisis regresi berganda, uji T, uji F. Hasil uji T dari penelitian ini menunjukkan bahwa variabel citra merek, variasi produk, dan motivasi secara parsial berpengaruh signifikan terhadap minat beli layanan streaming musik spotify, dengan kontribusi pengaruh sebesar 41,3%. Kesimpulan : Pengaruh positif signifikan variabel citra merek terhadap minat beli layanan streaming musik spotify.
Co-Authors Dwi Febri Kurniyati Eka Nur Hidayah Hesti Ayu Lestari LISA ADETIYA Marina Kusumawati Rischa Heni Astriyanita Riska Putri Septia Ardhana Rizki Hidayat Rusti Kurniawati Umi Ruqoyyah Vita Putri Banwuati Warno Warno Yelia Nova Khoiriah Yohana Dian Puspita