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All Journal Jurnal Kajian Komunikasi dan Pembangunan Daerah El-Mujtama: Jurnal Pengabdian Masyarakat Komunikan : Jurnal Komunikasi dan Dakwah
Rini Hardiyanti
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Religion Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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PERAN KOMUNIKASI PEKERJA SOSIAL DALAM PEGENDALIAN SOSIAL DAN PENGENDALIAN KESEHATAN MASYARAKAT Rini Hardiyanti; Endang Tri Santi
DIALEKTIKA KOMUNIKA: Jurnal Kajian Komunikasi dan Pembangunan Daerah Vol 8 No 1 (2020): DIALEKTIKA KOMUNIKA: Jurnal Kajian Komunikasi dan Pembangunan Daerah
Publisher : Universitas Islam Syekh Yusuf

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (213.357 KB) | DOI: 10.33592/dk.v8i1.552

Abstract

 Pekerja sosial merupakan salah satu profesi yang kini sedang berjuang mengembangkan identitas dan eksistensinya, salah diantara mereka adalah Jaringan Kesejahteraan/Kesehatan Masyarakat (JKM). Melalui pendekatan epidemiologi, pekerja sosial ini secara khusus diperuntukkan untuk membantu pemerintah dalam mencegah, meminimalisir dan memecahkan masalah yang berkenaan dengan kesehatan masyarakat. Oleh karena itu, tujuan penelitian ini adalah untuk mengetahui bagaimana cara kader JKM dalam melakukan perannya sebagai salah satu profesi pekerja sosial dalam berkontribusi terhadap pengendalian TB di Jakarta Barat. Penelitian ini menggunakan desain deskriptif kualitatif, melalui wawancara mendalam pada kader dan kordinator lapangan yang memenuhi kriteria sebagai informan. Hasil penelitian ini menunjukkan bahwa peran kader JKM sangat dibutuhkan oleh pemerintah untuk berkontribusi dalam pengendalian tuberkulosis di Jakarta Barat, salah satunya untuk secara sukarela menjangkau para suspect TB hingga ke pelosok perkampungan yang mungkin belum dijangkau oleh pemerintah untuk diberikan sosialisasi dan konseling mengenai TB.
Strategi Komunikasi Pemasaran dalam Menjaga Hubungan Baik dengan Pemangku Kepentingan Eksternal: Studi Kasus Swiss-Belhotel Bandara Jakarta Soekarno Hatta Eka Putra, Ahmad Septian; Rini Hardiyanti; Luna Safitri Salsabil
El-Mujtama: Jurnal Pengabdian Masyarakat  Vol. 4 No. 6 (2024): El-Mujtama: Jurnal Pengabdian Masyarakat
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmujtama.v4i6.4866

Abstract

This research is about the strategy of Marketing Communication at Swissbel-Hotel Jakarta Soekarno Hatta Airport in maintaining good relations with external stakeholders. The purpose of this study is to find out the strategy of Marketing Communication at Swissbel-Hotel Jakarta Soekarno Hatta Airport in maintaining good relations with external stakeholders. The problem of this research is how to implement the Marketing Communication strategy strategy at Swissbel-Hotel Jakarta Soekarno Hatta Airport in maintaining good relations with external stakeholders. The method used in this study to analyze the problems in this study is a qualitative research method of case studies. The theory used in this study is Public Relations Theory by Cutlip & Center (2003) with four stages of fact finding, planning and programming, communication, and evaluation strategies. The subject of this research is Marketing Communication at Swissbel-Hotel Jakarta Soekarno Hatta Airport and the object of this research is focused on the application of Marketing Communication strategies in maintaining good relations with external stakeholders. The researcher presents data information collected from both the internal and external sides of the company, observation of non-participant analysis, as well as semi-structured interviews with several sources related to this research problem. The conclusion of this study is that in carrying out a public relations strategy to maintain good relations with partners, Swissbel-Hotel Marketing Communication emphasizes on fact finding, planning and programming, communication, and evaluation.
HUBUNGAN PENYAJIAN KONTEN INSTAGRAM PEMERINTAH DAERAH DENGAN PEMENUHAN KEBUTUHAN INFORMASI MASYARAKAT Syifa Mahru; Ukon Furkon Sukanda; Rini Hardiyanti
Jurnal komunikan Vol. 5 No. 2 (2026): Komunikan: Jurnal Komunikasi dan Dakwah
Publisher : Departemen Komunikasi dan Penyiaran Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Instagram has become an important channel for local governments to distribute public information, yet the existence of an official account does not automatically ensure that its messages meet citizens' information needs. This study examines the relationship between content presentation on the @tangerangradio Instagram account and the fulfillment of information needs among residents of Tangerang Regency. Uses and Gratifications theory is employed to understand audiences as active media users who select content according to cognitive, affective, personal-integrative, and social integrative needs. The study used a quantitative associative survey involving 100 purposively selected respondents from a population of 20,600 followers. The Slovin formula was used only as a reference for the minimum sample size, while respondents were selected according to predetermined criteria. Data were collected through a four-point Likert questionnaire and analyzed using descriptive statistics, validity and reliability tests, the Kolmogorov-Smirnov normality test, and Spearman's rank correlation with IBM SPSS Statistics 30. The results show a positive, significant, and strong relationship between content presentation and the fulfillment of information needs (rho = .690; p < .001). Relevant, credible, and easily understood content was associated with greater perceived informational benefits in government communication.
Co-Authors Eka Putra, Ahmad Septian Endang Tri Santi Salsabil, Luna Safitri Syifa Mahru Ukon Furkon Sukanda