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All Journal Da'watuna: Journal of Communication and Islamic Broadcasting
Ukon Furkon Sukanda
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Religion Computer Science & IT Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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Analisis Stimulus-Organism-Response dalam Komunikasi Persuasif Pendamping Program Pengembangan Karakter Riska Lula Devi; Ukon Furkon Sukanda; Ajeng Pradesti
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 4 No. 6 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i6.4895

Abstract

The involvement of orphaned beneficiaries in the character development program emphasizes the importance of a personal and persuasive approach to motivate active participation. This research uses the Stimulus-Organism-Response (S-O-R) theory to understand how persuasive message delivery influences the audience, focusing on the stimulus as a key element. With the right communication strategies, it is hoped that these beneficiaries will not only attend out of obligation but also because they understand the long-term benefits they will gain. A qualitative method with a case study approach is used to describe the importance of this program in developing the self-concept of the orphans. The research results show that the core finding, when linked to the S-O-R theory, is that the persuasive communication techniques used by the facilitators (stimulus) successfully motivated the orphans (organism) to participate more actively in the character development program, as seen in the increase in attendance and positive attitude changes (response). Communication barriers were also successfully overcome, enhancing the effectiveness of the techniques used. The techniques of association, integration, and itching device were effective in motivating the children, despite obstacles from both the facilitators and beneficiaries. Overall, the response to persuasive communication in 2024 showed improvement.
Socio- Komunikasi Partisipatif Pertanian Perkotaan dalam Pemberdayaan Masyarakat Melalui 1000 Lubang Hidroponik KWT Harmonis Rawacana, Kota Tangerang 2023 Huda Alvian Mahesa; Ukon Furkon Sukanda; Ari Suseno
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 4 No. 6 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i6.4649

Abstract

A participatory activity in the community has been carried out in the form of transfer of appropriate technology for cultivating plants, vegetables organically or hydroponically which aims to optimize the use of yard land or empty land by using the application through planting 1000 hydroponic holes. This study aims to identify what factors influence KWT Harmonis Rawacana starting from community participation to improve family economy through 1000 hydroponic holes. The results of the study showed that KWT Harmonis Rawacana that the community was involved in the communication planning process through (A) Adaptation, (G) Utilization of harvest results, (I) integrity, and (L) Maintenance of patterns for women farmer groups, but the government continues to strive to increase independence and welfare to improve family economy in the utilization of empty land. This empowerment can increase income by meeting physical, spiritual, and social needs by utilizing community participation and resources available in 1000 Hydroponic holes of KWT Harmonis Rawacana, Tangerang City 2023. A participatory activity in the community has been carried out in the form of transfer of appropriate technology for cultivating plants, vegetables organically or hydroponically which aims to optimize the use of yard land or empty land by using the application through planting 1000 hydroponic holes. This study aims to identify what factors influence KWT Harmonis Rawacana starting from community participation to improve family economy through 1000 hydroponic holes. The results of the study showed that KWT Harmonis Rawacana that the community was involved in the communication planning process through (A) Adaptation, (G) Utilization of harvest results, (I) integrity, and (L) Maintenance of patterns for women farmer groups, but the government continues to strive to increase independence and welfare to improve family economy in utilizing empty land. This empowerment can increase income by meeting physical, spiritual, and social needs by utilizing community participation and resources available in 1000 Hydroponic holes of KWT Harmonis Ravacana, Tangerang City 2023.
Co-Authors Ajeng Pradesti Ari Suseno Huda Alvian Mahesa Riska Lula Devi