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All Journal Expose: Jurnal Ilmu Komunikasi Humaniora Indonesian Journal of Criminal Law Studies
Anathasia Citra
President University
Arts Humanities Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Journal : Humaniora

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Audit Komunikasi Pemasaran Motion Radio: Analisis Media Organizational Model melalui Metode Sostac Citra, Anathasia
Humaniora Vol 2, No 2 (2011): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v2i2.3187

Abstract

This research is about the marketing communication audit of Otomotion FM that re-branding into Motion Radio by analyzing Media Organizational Model through SOSTAC method, Situation-Objective-Strategy-Tactics-Action-Control. This research is also to see the contribution of Reputation Marketing Strategy to achieve the goals of re-branding, This is a descriptive research with qualitative approach by using in depth interviews by using marketing communication audit format that operates Media Organizational Model and SOSTAC. The result of Marketing Communication Audit shows the effectiveness, strength and weakness of the previous and ongoing marketing communication as a guide to make marketing communications plan and as an input to the marketing communication study because increasingly competitive media business. 
Co-Authors Amanda Vivi Imawati Janfri Aini Mohammad Shihab Ni Luh Larasathy Pinkan Prameshwary Yordan Indka Hephzy Zenny Rezania Dewantary