Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Journal of Entrepreneurship & Business
Dwi Wahyuni
Industrial Engineering Department, Telkom University
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Using SWOT Analysis to Design Organizational Structure in Small Enterprise Litasari Widyastuti Suwarsono; Atya Nur Aisha; Dwi Wahyuni; Fida Nirmala Nugraha
Journal of Entrepreneurship and Business Vol. 3 No. 1 (2022): Journal of Entrepreneurship and Business (March)
Publisher : Program MM Universitas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (250.051 KB) | DOI: 10.24123/jeb.v3i1.4822

Abstract

One of the biggest challenges of MSMEs is how to manage its resources to increase their business. Ani's Craft, already survives for 6 years now faces challenges to growth because lack of strategic planning, ineffective of HR management and unstructured organizational design. This study aims to design an organizational structure based on strategy that will help the small enterprise to growth. The study began with identifying the internal and external factors that influence its business. Result shows the strategy that fits the conditions was the WO strategy. New organizational structure was proposed that emphasize the importance of company's needs by adding marketing and finance divisions.
Co-Authors Atya Nur Aisha Fida Nirmala Nugraha Litasari Widyastuti, Litasari