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All Journal Amalee: Indonesian Journal of Community Research & Engagement Jurnal Pengabdian Masyarakat
Maromi Merlin Mbate
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Humanities Economics, Econometrics & Finance Health Professions Public Health Social Sciences Other

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Pembuatan Virgin Coconut Oil (VCO) Pada Kegiatan Belajar Dan Pendampingan Masyarakat Di Desa Oeletsala Jofret Umbu Soru Peku Djawang; Alya Elita Sjioen; Maromi Merlin Mbate; Jusuf Aboladaka; Anggelina Dasilva Mali
Jurnal Pengabdian Masyarakat Vol. 2 No. 1 (2023): April : Jurnal Pengabdian Masyarakat
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/abdimas45.v2i1.996

Abstract

Oeletsala Village also has several excellent potentials in the plantation sector which can be managed as a source of increasing the income of the village community, one of which is coconuts which are very abundant, where almost every community house in Oeletsala Village has coconut trees that thrive. The local people are still not aware of utilizing the potential of coconuts and lack of knowledge in the process of producing coconuts into a product that has a high selling value such as Virgin Coconut Oil (VCO), so many coconuts are wasted. The solution offered to partners in solving the problem is to conduct training on making Virgin Coconut Oil (VCO) for the people of Oeletsala Village, in this case youth groups, representatives of disability groups and Oeletsala Village officials, thereby increasing people's income and training partners in utilizing online media as a means of to sell and promote VCO products, with the expected outcome through this activity is the creation of a Virgin Coconut Oil (VCO) product that is packaged in an attractive way and determines the selling price and the use of online marketing media such as Facebook, Instagram and Whatsapp as a means of product marketing.
Strengthening Se’i Kupang Production through Kesambi Leaf Biobriquette Innovation, Financial Literacy, and Digital Marketing Ala, Helda Marlin; Manafe, Mesri Welhelmina Nisriani; Herny Constantia Fanggidae; Jemmy Jonson Sula Dethan; Maromi Merlin Mbate
Amalee: Indonesian Journal of Community Research and Engagement Vol. 7 No. 1 (2026): Amalee: Indonesian Journal of Community Research and Engagement
Publisher : LP2M INSURI Ponorogo

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Abstract

Se’i, a traditional smoked meat from East Nusa Tenggara, Indonesia, has a strong cultural identity and economic potential; however, its production still relies on conventional firewood, resulting in inconsistent quality, energy inefficiency, and unstable production costs. This study aims to implement an integrated empowerment model that combines green energy innovation, financial literacy, and digital marketing to strengthen the sustainability of se’i micro and small enterprises (MSMEs) in Kupang City. The program was conducted using a Participatory Action Research (PAR) approach within a structured, integrated empowerment framework, including a baseline assessment, biomass briquette training and simulation, financial literacy workshops with SI-APIK digital bookkeeping implementation, digital marketing training, and a before–after evaluation. The results show a 22–28% reduction in fuel consumption per production cycle, improved stability of smoking temperature and product consistency, full adoption of simple financial reporting and cost-of-production calculation among partners, and increased digital engagement and transactions. The integration of biomass briquettes from Kesambi leaves, structured financial management, and data-driven digital marketing synergistically improved cost efficiency, managerial capacity, and market expansion. In conclusion, the integrated empowerment model effectively enhances production efficiency, financial transparency, and business competitiveness, offering a replicable framework for strengthening traditional food MSMEs through green innovation and digital transformation.
Co-Authors Ala, Helda Marlin Anggelina Dasilva Mali Djawang, Jofret Umbu Soru Peku Herny Constantia Fanggidae Jemmy Jonson Sula Dethan Jusuf Aboladaka Mesri Welhelmina Nisriani Manafe