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All Journal Jurnal Vokasi Journal Of Artificial Intelligence And Software Engineering
Rozaliana Rozaliana
Universitas Sumatera Utara
Computer Science & IT Economics, Econometrics & Finance Education Engineering Social Sciences

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Implementation SEO and SEM to Enhance Brand Awareness and Consumer Loyalty Rozaliana, Rozaliana; Azzahari, Muhammad; Khaldun, Ibnu
Journal of Artificial Intelligence and Software Engineering Vol 5, No 1 (2025): Maret
Publisher : Politeknik Negeri Lhokseumawe

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30811/jaise.v5i1.6646

Abstract

The development of digital technology has changed the way micro, small, and medium enterprises (MSMEs) market their products and build relationships with consumers. Digital marketing is one of the main strategies in increasing brand awareness and consumer loyalty. This study aims to analyze the effectiveness of digital marketing strategies in increasing brand awareness and consumer loyalty. The research methods used are literature studies and surveys of consumers who actively use digital platforms to interact with brands. The results of the study show that effective digital marketing strategies, such as the use of social media, content-based marketing, and service personalization, can increase brand awareness and build strong loyalty in consumers. By utilizing Search Engine Optimization (SEO),    Search Engine Marketing (SEM), and influencer marketing techniques, MSMEs can reach target markets more widely and effectively. These findings underline the importance of the role of digital marketing in the era of digital transformation that continues to grow. Therefore, an integrated and sustainable digital marketing strategy is needed to increase the company's competitiveness and maintain customer loyalty.
Server Worker Power Optimization with Virtual Machine Live Migration Technique Using Fuzzy Mamdani Azzahari, Muhammad; Khaldun, Ibnu; Mahmud, Mahmud; Rozaliana, Rozaliana
Journal of Artificial Intelligence and Software Engineering Vol 5, No 2 (2025): Juni On-Progress
Publisher : Politeknik Negeri Lhokseumawe

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30811/jaise.v5i2.7310

Abstract

This study focuses on power optimization of worker servers by applying live migration techniques for virtual machines (VMs) using the Mamdani fuzzy logic method. The main goal is to automatically move VMs to servers with lower CPU usage, thereby reducing overall power consumption. The system was built using the Proxmox VE platform and simulated for 30 minutes under two conditions: without and with Mamdani fuzzy logic. The results show that the use of fuzzy Mamdani reduces power consumption by 0.26 watts compared to the non-migration system. Although the savings may seem minor, the method is effective when applied at a larger data center scale. This technique enables efficient workload distribution by migrating VMs, allowing idle servers to reduce energy usage. In conclusion, Mamdani fuzzy logic offers a practical solution for energy-saving in cloud computing environments without compromising system performance.
Sosialisasi Pemberdayaan Ibu Rumah Tangga Kuta Glumpang Dalam Pengolahan Ikan Mustika, Venna Maulida; Rozaliana, Rozaliana; Darni, Surya; Almunadiya, Almunadiya
Jurnal Vokasi Vol 9, No 2 (2025): Juli
Publisher : Politeknik Negeri Lhokseumawe

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30811/vokasi.v9i2.7307

Abstract

Mitra dalam kegiatan pengabdian ini adalah masyarakat pesisir Desa Kuta Glumpang yang mayoritas berprofesi sebagai nelayan, namun belum memiliki keterampilan dalam mengolah hasil tangkapan laut, khususnya ikan tuna, menjadi produk bernilai tambah, sehingga perkembangan UMKM di desa ini masih sangat rendah. Kegiatan ini bertujuan untuk meningkatkan pengetahuan dan keterampilan masyarakat, khususnya para istri nelayan, dalam pengolahan hasil laut guna mendorong terbentuknya UMKM yang mandiri dan berkelanjutan. Metode yang digunakan meliputi sosialisasi untuk memberikan pemahaman awal, pelatihan teknis pengolahan ikan tuna, serta pendampingan dalam manajemen usaha dan pemasaran produk. Hasil yang diharapkan dari kegiatan ini adalah meningkatnya kreativitas dan kemampuan teknis masyarakat dalam pengolahan hasil laut, terbentuknya UMKM baru, terciptanya lapangan kerja, serta peningkatan pendapatan ekonomi keluarga secara berkelanjutan
Co-Authors Almunadiya, Almunadiya Azzahari, Muhammad Darni, Surya Ibnu Khaldun Mahmud Mustika, Venna Maulida