Garuda - Garba Rujukan Digital

PENGARUH CITRA MEREK (BRAND IMAGE) TERHADAP LOYALITAS KONSUMEN ROKOK GUDANG GARAM PADA KONSUMEN ROKOK DI WILAYAH PENFUI Crecencio M S D Quintas; Tri Suris Lestari
EKOBIS Vol 6 No 1 (2018)
Publisher : Universitas Boyolali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36596/ekobis.v6i1.32

This research is intended to collect all relevant data and information relating toconsumer loyalty to salt cigarette brand in Penfui area. This study aims to determine theinfluence of brand image (brand image) on consumer loyalty Tobacco cigarettes tocigarette consumers in the penfui area. Consumer loyalty is an important thing for acompany to do to overcome the tight competition in the business world today. One way togain competitive advantage in maintaining consumer loyalty is to establish a good brandimage in the eyes of consumersThe population in this research is cigarette consumer consuming salt cigarettewarehouse in Penfui area as many as 100 people, the sample in this research usingaccidental technique, where the sample is taken as 100 people. The data obtainedobtained in this study are qualitative and quantitative data, primary data and secondarydata, data collection techniques using questionnaires and observations. After the data arecollected in the validity test, reliability and simple linear regression analysis techniques.From the result of validity test shows that the value is significantly below thenumber 0.05, so it can be said all the variables and indicator items question riabel BrandImage and Consumer Loyalty is valid. Reliability test results showed that all the variableshave a large enough Alpha coefficient, which is above 0.6 so it can be concluded that allitems measuring the variable of the questionnaire is reliable which means that thequestionnaire used in this study is a reliable questionnaire. From the results of simpleLinear regression test says Y = 4.401 + 0.297 X, Deterinasi coefficient test results (R2)obtained R Square magnitude is 0,552 it states 55,2% Consumer loyalty can be explainedby variable quality of brand image.While the remaining 44.8% is another variable notincluded in this study.Companies must be able to maintain or even enhance the image formed forconsumers of GudangGaram Cigarette Consumers, for example by giving awareness tothe public (consumers) to love their own country's products through some marketingprograms or to find out customer expectations of PT GudangGaram products, Companiescan produce better product variants and meet those expectations. It is important torealize that keeping customers far better and more profitable than looking for newcustomers to become customers, therefore companies need to pay more attention toservice to their customers.

PENGARUH PENEMPATAN DAN PROMOSI JABATAN TERHADAP KINERJA KARYAWAN PADA PT. GRAMEDIA ASRI MEDIA KUPANG LUKAS MA; TRI SURIS LESTARI
EKOBIS Vol 6 No 1 (2018)
Publisher : Universitas Boyolali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36596/ekobis.v6i1.33

Luke Ma. Thesis, 2017. The influence of placement and promotion of office on the performance of employess of PT. Gramedia Asri Media Kupang. Supervisor: Try Suris Lestari, S.Kom.,MM. The problem in this research is placement data and promotion position at PT. Gramedia Asri Media Kupang is not in accordance with the standards set by Nasional Gramedia in KPI rules (key performance indicator), KPI/STD/GAM/02/2011 for 2012-2016. The formulation of the problem in this study is whether the placement and promotion of positions partially and simultaneously significant effect on employee performance at PT. Gramedia Asri Media Kupang in 2012-2016? Based on the formulation of the problem, the purpose of this study is to determine the magnitude of the effect of placement and promotion of positions partially and simultaneouslly on the performance of employees at PT. Gramedia Asri Media Kupang. The data needed in this study are primary data and secondary data obtained by way of distributing questionnaires, interviews, and study documentation. Data were analyzed statistically by using multiple linear regression technique which was processed with SPSS program version 20.00. The result of data analysis shows the influence of job placement and promotion on employee performance shown by coefficient of determination ( ) equal to 86,1% and the rest 13,9% influenced by other factors like work motivation, employee compesation, discipline level, leadership style, employee and other employee loyalty. Based on the results of data analysis suggested to the management of PT. Gramedia Asri Media Kupang for the placement process is expected to pay attention to the elements of education level, working knowledge, work skilss, and work experience, as well as in the promotion phase of office to pay attention to the rules for its assesment given objectively and effectively through carring, credible, competen, competetive and customer delight. So it will be very useful to improve employee work performance. Furthermore, to other researchers are expected to conduct further research to determine the performance of employees at PT. Gramedia Asri Media Kupang such as work motivation, employee compesation, discipline level, leadership style, employee work loyalty that can support the results of this study.

GAYA KEPEMIMPINAN SITUASIONAL TERHADAP MOTIVASI KERJA KARYAWAN PADA PT GARUDA INDONESIA (PERSERO) TBK CABANG KUPANG Sanjung Koniswara; Tri Suris Lestari
EKOBIS Vol 7 No 1 (2019)
Publisher : Universitas Boyolali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36596/ekobis.v7i1.69

Based on Kompas news, it is known that several pilots who are members of the Garuda Pilot Association (APG) conducted a strike because of management problems. Employees (pilots) assume that management always makes unilateral decisions on every policy made. This study aims to determine the effect of situational leadership style on employee work motivation at PT Garuda Indonesia (Persero) Tbk Kupang Branch. The independent variable under study is the situational leadership style (X), while employee work motivation (Y) as the dependent variable is examined. Situational leadership style variables are measured using indicators of instruction, consultation, participation, and delegation. The variable work motivation of employees is measured by using indicators of willingness to assume responsibility, achievement motivation, and engagement. This study uses a sample of 25 respondents, namely the executive employee of PT Garuda Indonesia (Persero) Tbk Kupang Branch. While sampling uses a saturated sampling technique. The data used are primary data and secondary data collected through questionnaires and observations. The results of this study based on the results of the correlation analysis/relationship between situational leadership style and employee work motivation obtained a correlation value of 0.677 which is classified as positive and strong. The results of simple linear regression analysis obtained the equation Y = 31.931 + 0.599X, X regression coefficient of 0.599 states that every 1% increase in the value of situational leadership style, the motivation value increases by 0.599. The t-test shows that situational leadership style (variable X) partially proved to have a positive effect on employee work motivation (variable Y). The magnitude of the influence of situational leadership on employee motivation is 45.9%, while 54.1% is influenced by other factors such as the desire to live, the desire for a position, the desire for power and the desire for recognition, which is not examined by the researcher. Based on the results of the data analysis, it is suggested that in increasing employee work motivation, it is necessary to have guidance and training in the field of tasks as well as increased motivation related to the needs of employees both internally and externally. For other researchers, it is expected that they can expand the object of their research and not only limited to the PT Garuda Indonesia (Persero) Tbk Kupang Branch but can be done in other institutions related to the objectivity of employee motivation. Keyword : situational leadership, motivation, employees

Strategi Customer Engagement Melalui Media Sosial Untuk Meningkatkan Loyalitas Konsumen Pada UMKM Corndog Di Era Post-Digital Lestari, Tri Suris
Jurnal Ekonomi, Akutansi dan Organisasi Vol. 3 No. 2 (2025): Edisi Bulan Desember
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/ektasi.v3i2.4199

Pada era post-digital keberhasilan UMKM dalam mempertahankan eksistensinya tidak hanya ditentukan oleh kualitas produk, tetapi juga oleh kemampuannya membangun keterlibatan yang bermakna dengan konsumen melalui media sosial. Customer engagement telah menjadi salah satu pilar strategis dalam menciptakan loyalitas konsumen jangka panjang, terutama di sektor kuliner kekinian seperti UMKM Corndog yang sangat dipengaruhi oleh tren digital. Penelitian ini bertujuan untuk mengeksplorasi strategi customer engagement yang diterapkan melalui media sosial dan menganalisis sejauh mana strategi tersebut berkontribusi terhadap peningkatan loyalitas konsumen. Metode penelitian yang digunakan adalah kualitatif studi kasus, dengan teknik pengumpulan data berupa observasi aktivitas media sosial dan wawancara mendalam terhadap pemilik usaha, staf pengelola akun digital, dan pelanggan aktif. Hasil penelitian menunjukkan bahwa strategi engagement yang dilakukan masih bersifat satu arah dan belum terstruktur secara sistematis, sehingga loyalitas yang terbentuk cenderung bersifat jangka pendek dan tidak berakar pada hubungan emosional. Diperlukan transformasi strategi digital menjadi lebih partisipatif, personal, dan berbasis komunitas agar media sosial dapat menjadi ruang relasional yang mendukung pembentukan loyalitas pelanggan secara berkelanjutan. Penelitian ini memberikan panduan bagi pelaku UMKM untuk mengembangkan strategi customer engagement yang lebih interaktif melalui konten partisipatif, personalisasi komunikasi, serta integrasi program loyalitas digital berbasis komunitas guna memperkuat hubungan emosional dan retensi pelanggan di era post-digital.

Strategies to Strengthen BUMDES Governance in Increasing Village Economic Independence Through Participatory Management Principles Case Study in Lembata Regency Tri Suris Lestari; Christiana Wahyuningrum; Agatha Helena Deze; Agustina Sadri Yathy Lay
International Journal Business, Management and Innovation Review Vol. 3 No. 1 (2026): February: International Journal Business, Management and Innovation Review
Publisher : Universitas Veteran Bangun Nusantara Sukoharjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/ijbmir.v3i1.196

Strengthening the governance of Village-Owned Enterprises (BUMDes) is a strategic step in realizing village economic independence, but its implementation in various regions still faces challenges such as weak management capacity, lack of transparency, low community economic literacy, and dominance of top-down decision-making models. These problems can also be seen in the context of Lembata Regency which shows the gap between the ideals of participatory governance and the reality of its implementation in the field. This study aims to analyze strategies to strengthen the governance of BUMDes through the application of participatory management principles in order to increase village economic independence. The research method uses a qualitative approach with a case study design, through data collection techniques in the form of in-depth interviews, observations, and analysis of institutional documents. The results of the study show that efforts to strengthen the governance of BUMDes can be effective if supported by clear internal regulations, increasing the capacity of human resources, an open transparency mechanism, expanding community participation space, and the development of local potential-based business units. Meanwhile, the main obstacles lie in the hierarchical culture, limited human resources, and weak public reporting system. This study emphasizes that the strategy of strengthening participatory management-based governance is an important foundation for the realization of inclusive, accountable, and sustainable village economic institutions.

Integration of Digital Technology in Financial and Account-ing Systems and Its Implications for the Quality of Deci-sion-Making Elexsi Yosefina Budiyon Poyk; Mikhael Manek; Christiana Wahyuningrum; Tri Suris Lestari
Digital Innovation : International Journal of Management Vol. 3 No. 3 (2026): July: Digital Innovation : International Journal of Management
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/digitalinnovation.v3i3.736

The rapid advancement of digital technology has transformed financial and accounting systems, enabling organizations to process information more efficiently and support data driven decision making. However, the extent to which this integration improves the quality of decision making remains conceptually diverse in existing studies. Therefore, this study aims to analyze the integration of digital technology in financial and accounting systems and its implications for the quality of decision making. The research method used is qualitative with a literature review approach, involving a sample of 30 scientific articles published between 2018 and 2026 from reputable international journals. Data were collected through document analysis and examined using thematic analysis techniques, including data reduction, categorization, and interpretation. The findings indicate that digital technology significantly enhances decision making quality through improved accuracy, timeliness, and analytical capability of financial information. Nevertheless, the effectiveness of this integration is influenced by organizational readiness, digital literacy, and system alignment. The study concludes that digital technology acts as a strategic enabler in decision making processes when supported by competent human resources and effective implementation strategies.

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