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All Journal Paradigma : Journal of Science, Religion and Culture Studies
U. Maman Rubaman
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Religion Humanities Economics, Econometrics & Finance Education

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ANALISIS PERBANDINGAN KONTRIBUSI SEKTOR INDUSTRI BERBASIS DUMBER DAYA DOMESTIK DAN SEKTOR INDUSTRI BERBASIS INPUT IMPOR TERHADAP PEKEMBANAGAN EKONOMI WILAYAH JAWA BARAT U. Maman Rubaman
PARADIGMA : JURNAL ILMU PENGETAHUAN AGAMA, DAN BUDAYA Vol 5 No 1 (2004): PARADIGMA : Jurnal Ilmu Pengetahuan, Agama dan Budaya
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Islam 45

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Abstract

Berdasarkan pengalaman krisis ekonomi yang melanda Indonesia mulai pertengahan tahun 1997. kelihatan bahwa aktivitas ekonomi yang relatif mapan terhadap perubahan makro (aspek moneter) adalah industri yang berbasis sumberdaya domestik, baik aktivitas disektor primer (pertanian) maupun sektor sekunder (agro-industri), disarnping itu sektor -sektor tersebut merupakan lapangan kerja bagi mayoritas penduduk Indonesia. Dengan demikian pengembangan sumberdaya domestik, yang meliputi pengembangan sektor primer dan pencipiaan nilai tambah pada sektor sekunder merupakan salah satu pilihan yang sangat strategis dalam pengembangan ekonomi abad 21. yang dituntut untuk bersaing secara sehat melalui mekanisme pasar dalam pasar global. Disarnping itu pilihan tersebut merupakan kerangka dalam pemberdayaan ekonomi kerakyatan.
KONSEP PEMASARAN GLOBAL DAN IMPLIKASINYA BAGI INDONESIA U. Maman Rubaman
PARADIGMA : JURNAL ILMU PENGETAHUAN AGAMA, DAN BUDAYA Vol 4 No 1 (2003): PARADIGMA : Jurnal Ilmu Pengetahuan, Agama dan Budaya
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Islam 45

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Abstract

The old concept of marketing focused on (he product, and companies concentrated thin efforts on marking a "better” product. The objective was profit, and the means to achieving the objective was selling, or persuasing. The New concept of marketing shifted the focus of marketting from the product to the customer. The objective was still profit, but the means of achieving the objective Expanded to include the enttire marketing mix or the four P'S as they became known as product, price, promotion, and place. Another revolutionary change in the chift to strategic concept of marketing is the marketing objective, from profit to stakeholder - benefits. The marketig activitiesare the four P 'S plus research, and the marketing management proces is the task of focusing the resources and objective of organization upon opportunities in the environment. Comparative advantage concept change in the shift to man made comparative advantage concept or management comparative advantage. Indonesia must achieve the opportunities with direct export, via coordination with agent or distributor, or opening representation, in foreig.i countries. The are two ways for entry> into international market, vhich arecontractual. Example : licence, franchising, technical coordination, service contract, management contract, and production coordinate. Exactly, investment can be done through equisition, marger, and joint venture with foreigh companies.
Co-Authors Ismail Hamdam Nana Danapriatna Ridwan Lutfiadi Rony Setiawan