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All Journal MIX : Jurnal Ilmiah Manajemen Journal of Social Science
Putri Rakhmatia Nabahani
Universitas Mercu Buana
Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Immunology & microbiology Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Physics Social Sciences

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Job Satisfaction and Work Motivation in Enhancing Generation Z’s Organizational Commitment Putri Rakhmatia Nabahani; Setyo Riyanto
Journal of Social Science Vol. 1 No. 5 (2020): Journal of Social Science
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (390.807 KB) | DOI: 10.46799/jss.v1i5.39

Abstract

Generation Z is a generation with unique characteristics that makes them differ from their predecessor. With Generation Z entering the workplace, there are currently three generations (Gen X, Gen Y, and Gen Z) that must work together and coordinate within the company. However, Generation Z is known to be a “job hopper” generation. They like to switch between jobs for a certain reason. This behavior is surely associated with the concept of organizational commitment. Furthermore, both variables (motivation and satisfaction in work) presumed to have a great impact on organizational commitment. Therefore, the aim of this study is to observe on how to enhance Generation Z’s organizational commitment through job satisfaction and work motivation. This observation is to explain on what Generation Z expects and values the most in the workplace and how employers can meet those expectations. Research method used is desktop-based research which consists of secondary data collected from different research papers, journals, articles, and books.
The Effect of Green Advertising on Environmental Attitudes and Purchase Intention in Buying Environmentally Friendly Products (Studies on Garnier Products) Putri Rakhmatia Nabahani; Daru Asih; Fadhila Dhia Malihah; Nurul Komara Fajrin
MIX: JURNAL ILMIAH MANAJEMEN Vol 14, No 1 (2024): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2024.v14i1.014

Abstract

Objectives This study aims to determine green advertising on purchase intention in buying environmentally friendly products through mediating environmental attitudesMethodology: This research employed a causality research design, utilizing a quantitative approach. Data were collected through a questionnaire distributed via Google Forms to residents of DKI Jakarta. Sampling was conducted using the Non-Probability Sampling technique, specifically employing a purposive sampling method. The sample size for this study was 100 participants. Subsequently, the questionnaire responses were analyzed using the Partial Least Squares Structural Equation Modeling (PLS-SEM) method, facilitated by SmartPLS 3.0 software.Finding: The results of this study found that Garnier’s green advertising and environmental attitudes had a positive and significant effect on purchase intentions in buying Garnier’s environmentally friendly product, and environmental attitudes had a positive and significant effect in mediating green advertising towards purchase intention in buying environmentally friendly product.Conclusion: The better implementation of green advertising increases consumer interest in buying environmentally friendly products, the higher the consumer's environmental attitude, and the greater the individual's interest in buying environmentally friendly products. 
Co-Authors Daru Asih Fadhila Dhia Malihah Nurul Komara Fajrin Setyo Riyanto