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All Journal EMBISS: Jurnal Ekonomi, Manajemen, Bisnis, Sosial JAMBIS : Jurnal Administrasi Bisnis
Iqna Tulhanifah
Institut Ilmu Sosial dan Manajemen STIAMI
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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STRATEGI PERUSAHAAN BIDANG KONSTRUKSI DALAM MENGHADAPI RESESI EKONOMI: Studi Kasus PT ADHI KARYA (Persero) Tbk Pandoyo; Yesi Pramesti; Iqna Tulhanifah
JURNAL EKONOMI, MANAJEMEN, BISNIS, DAN SOSIAL (EMBISS) Vol. 1 No. 3 (2021): Mei 2021
Publisher : CV ODIS

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Abstract

The rapid development in all fields creates business opportunities, especially in the construction sector. Construction involves various aspects of development, such as housing construction to roads. The purpose of this paper is to determine the strategic position of the company in the construction industry, to be able to get opportunities and survive the competition and survive the economic recession. In addition, it identifies the factors that affect company performance and develops strategic management so that the company can make decisions appropriately following company conditions. The national construction industry market, mostly dominated by large contractors who are members of the Indonesian Contractors Association (AKI), are members of 100 companies. Of the 100 AKI members, there are 10 national contractors, namely six BUMN, two quasi BUMN, and two national private companies. The sales level of the 10 large national contractors have almost the same income, so the level of competition is fierce. Competition in the construction service industry is getting tighter and the Covid 19 pandemic also has an impact on the development project of PT Adhi Karya. To deal with the recession that will occur, PT Adhi Karya has many specific strategies to deal with recession by implementing incentive strategies, related diversification strategies, providing training for HR, and disciplining SOPs and SWOT analysis.
Pengaruh Harga Dan Kualitas Produk Terhadap Keputusan Pembelian Produk Import Smarphone Brand Samsung (Studi Kasus Mahasiswa Institut Stiami Kampus C Jakarta) Iqna Tulhanifah; Bertadi Nurseno
JAMBIS : Jurnal Administrasi Bisnis Vol 1, No 5: Oktober 2021
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v1i5.2177

Abstract

This study aims to measure how much Price and Product Quality influence the Decision of college students for purchasing Samsung Smartphones at STIAMI Institute, campus C Jakarta. The research method we used, is the descriptive quantitative research method. Also, for the sampling technique, we apply the Probability sampling technique with the Simple Random Sampling method. The number of samples in this study was 87 respondents. Then the data is processed by the Multiple Linear Regression Analysis method. Lastly, the results of this study indicate that price and product quality have a positive and significant influence on purchasing decisions.
Co-Authors Bertadi Nurseno Pandoyo Yesi Pramesti