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Bertadi Nurseno
Institut Ilmu Sosial dan Manajemen STIAMI
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Analisis Bauran Pemasaran Dalam Upaya Meningkatkan Penjualan Pada Perusahaan Distributor Tinta PT. X Di Cikarang Selatan Dyah Harianti; Abbas Mansyur; Bertadi Nurseno
JAMBIS : Jurnal Administrasi Bisnis Vol 3, No 3: Juni 2023
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v3i3.3162

Abstract

This purpose of research to know and analyze marketing mix provide distributor PT. X about increase level in sales, to know and analyze of the risk constraints PT. X, and analyze of the solution PT. X for improve sales. This research use by kualitatif methode with the type of deskriptif research with by data collection technique as Interview and observation. The results showed that the application of the marketing mix applied by PT. X is quite effective, by holding promotions, products sold have increased annually by 137.36%. in terms of product and distribution the customer is quite satisfied, in terms of price and promotion there are differences so that using Triangulation where the application of prices and promotions applied by the company has differences according to the company's cooperation and the number of purchases, in the last 2 few years was sales's increased of 103,89%, the constraints in sales's gain is restriced of company's environment limited in marketing of product because of pandemic Covid-19 and company have to follow goverment's regulation, stock limited
Pengaruh Harga Dan Kualitas Produk Terhadap Keputusan Pembelian Produk Import Smarphone Brand Samsung (Studi Kasus Mahasiswa Institut Stiami Kampus C Jakarta) Iqna Tulhanifah; Bertadi Nurseno
JAMBIS : Jurnal Administrasi Bisnis Vol 1, No 5: Oktober 2021
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v1i5.2177

Abstract

This study aims to measure how much Price and Product Quality influence the Decision of college students for purchasing Samsung Smartphones at STIAMI Institute, campus C Jakarta. The research method we used, is the descriptive quantitative research method. Also, for the sampling technique, we apply the Probability sampling technique with the Simple Random Sampling method. The number of samples in this study was 87 respondents. Then the data is processed by the Multiple Linear Regression Analysis method. Lastly, the results of this study indicate that price and product quality have a positive and significant influence on purchasing decisions.
Co-Authors Abbas Mansyur Dyah Harianti Iqna Tulhanifah