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Muhamad Alfin Firdiansyah
Universitas Muhammadiyah Sidoarjo
Medicine & Pharmacology Public Health

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Application Of Data Mining On Sidoarjo Leather Crafts Sales With Apriori Algorithm To Assist Marketing Strategies: Penerapan Data Mining Pada Penjualan Kerajinan Kulit Sidoarjo Dengan Algoritma Apriori Untuk Membantu Strategi Pemasaran Muhamad Alfin Firdiansyah; Yulian Findawati
Academia Open Vol. 4 (2021): June
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.4.2021.1966

Abstract

Sidoarjo is one of the regencies that is developing in a forward direction. This is known by the increase in the tourism sector and Small and Medium Enterprises. One of them is Sidoarjo leather handicraft. UD Qory Jaya is a business actor in the leather retail industry. Orders that continue to increase make the turnover of goods uneven resulting in a buildup of stock in stores. Due to these problems the compilers took the initiative to deliver messages by carrying out a method of processing data using the Apriori algorithm. This method is used to maximize the sales potential of a combination system of goods so that the target item for sale is appropriate. From the results of research conducted by testing a minimum support of 15% and a minimum of 20% confidence, the association rules are produced if you buy a slingbag then buy men's leather shoes and vice versa. And from the test results with a minimum support of 70% and a minimum confidence of 70% an association rule is not generated because the existing data does not exceed the minimum value of support and minimum confidence. With the implementation of this method, researchers hope to have a better impact for developing future marketing strategies based on previously researched data.
Co-Authors Yulian Findawati