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All Journal Academia Open
Ina Fitria
Universitas Muhammadiyah Sidoarjo
Medicine & Pharmacology Public Health

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Difficulties of Elementary School Students in Writing Poetry: Kesulitan Siswa Sekolah Dasar dalam Menulis Puisi Ina Fitria; Machful Indra Kurniawan
Academia Open Vol. 6 (2022): June
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.6.2022.2337

Abstract

This study aims to describe the difficulties of elementary school students in writing poetry and to describe the factors of the difficulties of elementary school students in writing poetry. This study describes descriptively the difficulties of students in writing poetry. The method of data collection in the core research is carried out by means of a literature study method that has been studied and analyzed by the researchers themselves. The results obtained from this study are that students have difficulty determining the title/idea or theme in writing poetry, students have difficulty making rhythmic words, students have difficulty making imaginative sentences, students have difficulty making diction words or sentences. Meanwhile, the factors that make it difficult for students to write poetry are external factors, namely the teacher has not used innovative learning strategies, approaches, models and methods, and, the teacher has not used innovative learning media.
Blackpink's Celebrity Endorsement Shapes Global Oreo Purchase Intentions: Dukungan Selebriti Blackpink Membentuk Niat Pembelian Oreo Global Ina Fitria; Mas Oetarjo
Academia Open Vol. 9 No. 2 (2024): December
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.9.2024.8250

Abstract

This research investigates how Celebrity Endorsement and Brand Image influence Purchase Intention for Oreo Blackpink products, with Brand Attitude as a mediator, aiming to fill a gap in understanding consumer behavior in the context of South Korean music group endorsements. Using quantitative techniques and data from 177 respondents who had seen advertisements and purchased Oreo Blackpink products, the study found that Celebrity Endorsement and Brand Image positively and significantly influence Brand Attitude. However, Brand Image did not significantly affect Purchase Intention, while Celebrity Endorsement and Brand Attitude had a positive and significant impact on Purchase Intention. The findings emphasize the importance of celebrity endorsement selection and Brand Attitude in shaping consumer perceptions and purchase intentions, providing insights for marketing strategies in competitive markets targeting emerging demographics. Highlight: Celeb Influence: Key in shaping perception and purchase for Oreo Blackpink. Attitude's Role: Crucial mediator between endorsement, image, and purchase intention. Strategic Insight: Selective endorsement and positive attitude enhance consumer engagement. Keyword: Celebrity Endorsement, Brand Image, Purchase Intention, Brand Attitude, Oreo Blackpink
Co-Authors Machful Indra Kurniawan Mas Oetarjo