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All Journal Jurnal Dakwah Tabligh KAREBA : Jurnal Ilmu Komunikasi Jurnal Syntax Transformation DEIKTIS: Jurnal Pendidikan Bahasa dan Sastra Jurnal Ilmu Sosial, Pendidikan Dan Humaniora
Akbar Abu Thalib
Universitas Fajar
Religion Arts Humanities Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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KEEFEKTIVITASAN VIDEOTRON DALAM MENYAMPAIKAN PESAN IKLAN KEPADA MASYARAKAT Andry Priyadharmadi Purnama; Akbar Abu Thalib
Jurnal Dakwah Tabligh Vol 19 No 1 (2018)
Publisher : Fakultas Dakwah dan Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/jdt.v19i1.5927

Abstract

In technology era nowadays, almost all promotion and information media from the company as well as the government switch to print media from visual media. This is because people today prefer to use applied technology for communication and technology. This research aims to review Videotron effectivity on conveying the commercial message to the society. This research was conducted by qualitative description with the primary data sources and secondary. Data was collected by direct observation in Videotron location and interviewed some speaker and Videotron manager in Makassar. Result of this research shows Videotron quite effective to convey a commercial message by giving good visualization. Videotron also become an effective media to present several advertisements on one media therefore can reduce visual trash. In addition, near from traffic light can increase enticement of Videotron that can be a significant strategy to publish the information and attract readers attention. Videotron media has positive impact to the government because of giving a role to to give information about their program and additional aesthetic for the hometown. Implication of this Videotron according society can disturb driver concentration, give strong light and can be hacked by someone.
Analisis Hedonic Cosmetic Shopping Motives Pengguna Aplikasi TikTok Akbar Abu Thalib; Mariesa Giswandhani
KAREBA : Jurnal Ilmu Komunikasi Volume 10 No. 1 Januari-Juni 2021
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Hasanuddin

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Abstract

Media sosial terus berkembang dan mengalami kenaikan jumlah pengguna. Salah satunya adalah aplikasi TikTok. Media sosial berbasis video ini menjadi semakin populer dan penggunanya semakin kreatif dalam membuat konten. Salah satu konten yang selalu menjadi tren di TikTok adalah konten kecantikan.  Penelitian ini bertujuan untuk menganalisa hedonic shopping motives para pengguna aplikasi TikTok yang aktif menonton konten kecantikan. Penelitian ini menggunakan metode kuantitatif- eksploratif dengan sampel penelitian sebanyak 100 responden yang merupakan pengguna aktif TikTok. Berdasarkan hasil penelitian, ditemukan bahwa pengguna TikTok yang selalu menonton konten kecantikan cenderung memiliki sikap hedonis saat berbelanja kosmetik, dilihat dari frekuensi di temukan bahwa hedonic cosmetic shopping motives yang paling dominan adalah gratification shopping, yang artinya sikap hedonis tersebut menimbulkan rasa puas ketika berbelanja kosmetik atau produk kecantikan yang sedang populer atau viral di TikTok.  
Intensitas Menonton Konten Kecantikan Terhadap Impulse Buying Pengguna Aplikasi Tiktok Akbar Abu Thalib; Mariesa Giswandhani
Jurnal Syntax Transformation Vol 2 No 12 (2021): Jurnal Syntax Transformation
Publisher : CV. Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jst.v2i12.453

Abstract

Social media is often used as a means to share information that benefits many people, from one person to many others. By sharing this information, it is expected that many people who know about the information, both on a national and international scale. This study aims to analyze the effect of activity, profitability and firm size on Financial Distress. This study uses data from the company property sector, real estate and building construction are listed in the Indonesia Stock Exchange (BEI) 2017-2019, with a total sample of 60 companies. Sampling in this study using a purposive sampling method. This research uses quantitative methods with hypothesis testing using multiple linear regression methods using SPSS 25 application. The result of this research is that activity and company size variables have no influence on Financial Distress, but Profitability variable has an influence on Financial Distress
Strategi Media Relations Humas Dinas Pariwisata yang Berbasis Digital dalam Mempromosikan Kota Makassar Nethanya Angel Tarantein; Tazkiyatunnisa Abd Karim; Egi Pramudiya; Akbar Abu Thalib
JISPENDIORA Jurnal Ilmu Sosial Pendidikan Dan Humaniora Vol. 4 No. 3 (2025): Jurnal Ilmu Sosial, Pendidikan Dan Humaniora (JISPENDIORA)
Publisher : Badan Penerbit STIEPARI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jispendiora.v4i3.3175

Abstract

This study aims to analyze the digital-based media relations strategy implemented by the Public Relations Division of the Makassar City Tourism Office in promoting the city’s tourism potential. The research stems from the fact that Makassar’s high tourism potential has not been fully optimized through digital promotion, despite the wide reach and effectiveness offered by the digital era. This research employs a qualitative descriptive method, using in-depth interviews, observations, and documentation of the Tourism Office’s promotional activities. The findings reveal that digital platforms such as Instagram, TikTok, Facebook, the official website exploremakassar.com, and the Makassar Tourism mobile application serve as the main pillars of the promotional strategy. TikTok and Instagram have proven to be the most effective channels with the highest interaction rates, particularly among younger audiences. The promotion strategy focuses more on owned media to ensure cost efficiency and message control, although budget constraints limit collaboration with external media. Adaptation to changes in public behavior after the COVID-19 pandemic has also accelerated the shift from conventional promotion methods to interactive digital-based approaches. This study concludes that the implemented digital media relations strategy is relevant to modern communication trends, cost-efficient, yet still faces challenges in expanding promotional reach to national and international levels. It is recommended to expand collaboration with external media, enhance interactive content creativity, strengthen human resources capacity in digital marketing, and develop multilingual promotional content to broaden the target audience
Tongkonan is One of The Cultural Symbols For The Toraja People That Has Noble Values Asniati Kuasa Rombelinggi'; Bahar Bahar; Akbar Abu Thalib; Heppy Lismayanti
DEIKTIS: Jurnal Pendidikan Bahasa dan Sastra Vol. 5 No. 3 (2025)
Publisher : Perkumpulan Dosen Muslim Indonesia - Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53769/deiktis.v5i3.1897

Abstract

Tongkonan is a traditional house of Torajan people. Tongkonan is a place to discuss or conduct traditional affairs, not just an extendeed family home and a place to maintain community ties. The aim of this research is to identify the meanings contained in tongkonan. In this research, researcher using qualitative methods, with the aim of researchers to find out the meaning of tongkonan for Torajan people. The meanings of tongkonan from Torajan cultural perspective are; tongkonan is symbol of lineage and family identity, tongkonan served as the center of traditional government, tongkonan is a center of traditional ceremonies and rituals, and tongkonan as symbol of cosmic harmony (Aluk Todolo). The research result show that Tongkonan is a source of pride and splendor for the entire Torajan tribe, as this traditional house serves not only as a residence but also as a kinship symbol for the entire Torajan family, even if some family members have passed away. Tongkonan is not only a place to live with extended family, but also a place to perform various traditional rituals and ceremonies, also tongkonan is not something that is 'chosen', but something that is determined by descent.
Co-Authors Andry Priyadharmadi Purnama Asniati Kuasa Rombelinggi' Bahar - Bahar Egi Pramudiya Heppy Lismayanti Mariesa Giswandhani Nethanya Angel Tarantein Tazkiyatunnisa Abd Karim