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All Journal Best Journal (Biology Education, Sains and Technology) Jurnal Ilmiah Pertanian ( JIPERTA) Jurnal Agriuma Economic Reviews Journal CULTIVATE: Journal of Agriculture Science
Gustami Harahap
Universitas Medan Area
Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Economics, Econometrics & Finance Education Immunology & microbiology Industrial & Manufacturing Engineering Public Health Social Sciences

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Journal : CULTIVATE: Journal of Agriculture Science

 1 
Faktor-Faktor Yang Mempengaruhi Terhadap Kunjungan Wisatawan Lokal Di Kebun Stroberi (Fragariachoiloensis L.) Kawasan Wisata Tongkoh Kabupaten Karo Listra Berutu; Bambang Hermanto; Gustami Harahap
CULTIVATE: Journal of Agriculture Science Vol 1, No 1 (2023): CULTIVATE: Journal of Agriculture Science - MARET
Publisher : Mahesa Research Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/cultivate.v1i1.359

Abstract

This Self Picking Strawberry Garden is one of the tourist locations for Strawberry plantations that offers a different feel from tourist attractions in general, namely buying strawberries by picking directly from the tree, and offering the cool air and the beauty of a neatly arranged strawberry garden. care for strawberries directly, so that our tour not only feels satisfaction with the place, but also gains knowledge about caring for strawberries properly that we can apply someday. This study aims to determine the factors that influence tourist visits to strawberry plantations in the Tongkoh Tourism Area, Karo Regency. This research is a quantitative descriptive research. This study uses questionnaire data taken directly from visitors who are visiting the strawberry garden in the Tongkoh Tourism Area, Karo Regency. The sample in this study amounted to 94 samples, using accidental sampling technique (accidental Sample). The analytical method used is Multiple Linear Regression analysis. Based on the results of research on Factors Affecting Tourist Visits at Strawberry Gardens in Tongkoh Tourism Area, the authors can conclude that: (1) Strawberry price variables have no significant effect on tourist visits. (2) The variables of strawberry quality, service quality, and location have a significant effect on tourist visits.
Analisis Pendapatan Dan Strategi Pemasaran Buah Pedada (Sonneratia Caseolaris L) Menjadi Sirup Pedada (Studi Kasus: Jalan Bambu Kuning Kelurahan Selat Tanjung Medan Kecamatan Datuk Bandar Timur Kota Tanjungbalai) Nilma Aprilia; Gustami Harahap; Rahma Sari Siregar
CULTIVATE: Journal of Agriculture Science Vol 1, No 2 (2023): CULTIVATE: Journal of Agriculture Science - SEPTEMBER
Publisher : Mahesa Research Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/cultivate.v1i2.413

Abstract

This study aims to find out the income of business actors in the pedada syrup business and to find out the marketing strategy for pedada fruit to become pedada syrup in Jalan Bambu Kuning, Tanjung Selat Village, Medan, Tanjungbalai City. This type of research is descriptive with a qualitative approach, location determination is determined purposively (purposive), population and sample consist of 1 (saturated sample), data collection techniques used primary and secondary data, data analysis techniques namely income analysis and marketing strategy using 7P (marketing mix). The results of the research on pedada syrup business income per month are Rp. 2,674,376, Implementation of the 7P marketing strategy in terms of products, the product has a halal logo with a size of 550 ml. The price of chest syrup is Rp. 30,000/bottle. The marketing place is carried out at the home of the business actor. Promotion is simple, because on the bottle packaging only the cellphone number is printed. People in the pedada syrup business provide workforce training to expedite the production process. Physical Evidence, arrangement of products at business locations is structured and attractive. The production process is carried out according to the principles of sanitation and hygiene.
Co-Authors . Suswati Adelina Purba AHMAD RAFIQI TANTAWI Ahmad Sutan Nauli Lubis Bambang Hermanto Delia Arifin Elisa Sianturi Erwin Pane Fastabiqul Khairad Fatmawaty , Fatmawaty Harahap Herdian Herdian Imam Fauzi Harahap Juli Astuti Daulay Khairul Saleh Khairul Shaleh Saleh Listra Berutu Mitra Musika Lubis Muhammad Fadeli Amsyah Hrp Muhammad JufriansyahMuhammad Jufriansyah Muhammad Qori Husein Muhammad Reza Bachri Nia Aldina Lubis Nilma Aprilia Nista Zamili Putri Helena Panjaitan Rahma Sari Siregar Rika Fitri Ilvira Saragih, M.Sc, Faoeza Hafiz Supriadi Harahap Tri Novianta Yohana Sihombing Yogi Indra Pramana Yusniar Lubis Yusri Ahmad Rangkuti zuraidah zuraidah