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All Journal International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Inovasi Penelitian
Rohani Rohani
Sekolah Tinggi Ilmu Ekonomi YPUP Makassar
Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Social Sciences

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CAUSALITY: POVERTY, INCOME INEQUALITY, AND ECONOMICS GROWTH Rohani Rohani; Ikhsan Amar Jusman
Jurnal Inovasi Penelitian Vol 1 No 9: Februari 2021
Publisher : Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47492/jip.v1i9.303

Abstract

The research objective is to explain the causality of poverty, income inequality, and economic growth in the Bantaeng district. The data analysis used is descriptive analysis and inductive analysis. The method used is the Granger Causality. The data used is panel data with a period of 2015-2019 with 8 districts. The data source comes from the BPS report. The results showed that (1) there was no causality between poverty and income inequality (2) There is no causality between poverty and economic growth (3) There is a causality between income inequality and economic growth
BRAND EQUITY AND SERVICE QUALITY EFFECTS ON LOYALTY WITH AN INTERVENING VARIABLE OF CUSTOMER SATISFACTION Rohani Rohani; Andi Hadidu; Sukardi Sukardi
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 6, No 2 (2022): IJEBAR, VOL. 06 ISSUE 02, JUNE 2022
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v6i2.5781

Abstract

This study examines the effect of brand equity and service quality variables on customer loyalty with customer satisfaction as an intervening variable with a quantitative approach. The sampling technique used was purposive sampling, with 119 customers as respondents. The data analysis technique used is Partial Least Square (PLS) with the statistical method of Structural Equation Modeling (SEM). The results showed that there was a direct influence of brand equity and service quality variables on loyalty. Likewise, brand equity and service quality mediated by customer satisfaction have an effect on loyalty. This implies the importance of the role of brand equity, service quality, loyalty and customer satisfaction in supporting the existence and development of the GalaMart minimarket. Keywords: Brand Equity, Service Quality, Loyalty, Customer Satisfaction
Co-Authors Andi Hadidu Ikhsan Amar Jusman Sukardi Sukardi