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All Journal International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ekonomi
Sukardi Sukardi
Sekolah Tinggi Ilmu Ekonomi YPUP Makassar
Economics, Econometrics & Finance

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BRAND EQUITY AND SERVICE QUALITY EFFECTS ON LOYALTY WITH AN INTERVENING VARIABLE OF CUSTOMER SATISFACTION Rohani Rohani; Andi Hadidu; Sukardi Sukardi
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 6, No 2 (2022): IJEBAR, VOL. 06 ISSUE 02, JUNE 2022
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v6i2.5781

Abstract

This study examines the effect of brand equity and service quality variables on customer loyalty with customer satisfaction as an intervening variable with a quantitative approach. The sampling technique used was purposive sampling, with 119 customers as respondents. The data analysis technique used is Partial Least Square (PLS) with the statistical method of Structural Equation Modeling (SEM). The results showed that there was a direct influence of brand equity and service quality variables on loyalty. Likewise, brand equity and service quality mediated by customer satisfaction have an effect on loyalty. This implies the importance of the role of brand equity, service quality, loyalty and customer satisfaction in supporting the existence and development of the GalaMart minimarket. Keywords: Brand Equity, Service Quality, Loyalty, Customer Satisfaction
THE EFFECT OF ORGANISATIONAL ACTIVITY AND SELF-EFFICACY ON STUDENT ACHIEVEMENT INDEX Asri Nur Muin; Sukardi Sukardi; Muhammad Nurhusain
Jurnal Ekonomi Vol. 11 No. 03 (2022): Jurnal Ekonomi, 2022 Periode Desember
Publisher : SEAN Institute

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Abstract

This study aims to determine the effect of organisational activity and self-efficacy on student achievement indexes for students who are actively organised in the internal campus organisations of STIE YPUP Makassar and STKIP YPUP Makassar for the 2021–2022 period. Studying this is studying "ex post facto." Population study: This is the whole internal organisational management of the STIE YPUP Makassar campus and STKIP YPUP Makassar for the 2021–2022 period, with as many as 128 people who simultaneously become sample researchers. The results showed that organisational activity had a significant negative effect on the student achievement index, self-efficacy had a significant positive effect on the student achievement index, and both organisational activity and self-efficacy had a significant effect on the student achievement index. Based on these results, it was found that students who were active in organisations but did not have good self-efficacy had a negative impact on the achievement index obtained. Conversely, students who are active in organisations and have good self-efficacy will have good academic achievement scores; the higher their self-efficacy, the higher their learning achievement scored.
Co-Authors Andi Hadidu Asri Nur Muin Muhammad Nurhusain Rohani Rohani