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All Journal Jurnal Inovasi Penelitian
Bunyamin Bunyamin
Sekolah Tinggi Ilmu Ekonomi YPUP
Agriculture, Biological Sciences & Forestry Humanities Education Social Sciences

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THE INFLUENCE OF EXPERIENTIAL MARKETING, BRAND IMAGE, AND QUALITY OF SERVICE ON CUSTOMER LOYALTY ON THE COFFEE BUSINESS (Case Study of the Janji Jiwa Coffee Shop) Bunyamin Bunyamin; Andi Hadidu; Manda HM
Jurnal Inovasi Penelitian Vol 2 No 5: Oktober 2021
Publisher : Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47492/jip.v2i5.930

Abstract

This study aims to figure out the effect of Experiential Marketing, Brand Image, and Quality of Service on Customer Loyalty at the Janji Jiwa Coffee shop. The method employed is a survey. The research location is the Janji Jiwa coffee shop in Makassar City. Data retrieval is done by accidental sampling technique with the respondents of 100 customers. Data analysis was conducted descriptively and data analysis with multiple regression analysis through the SPSS Version 22 program. The results showed that partially and simultaneously, Experiential Marketing, Brand Image, and Quality of Service had a positive and significant effect on Customer Loyalty.
Co-Authors Andi Hadidu Manda HM