Jurnal Inovasi Penelitian
Vol 2 No 5: Oktober 2021

THE INFLUENCE OF EXPERIENTIAL MARKETING, BRAND IMAGE, AND QUALITY OF SERVICE ON CUSTOMER LOYALTY ON THE COFFEE BUSINESS (Case Study of the Janji Jiwa Coffee Shop)

Bunyamin Bunyamin (Sekolah Tinggi Ilmu Ekonomi YPUP)
Andi Hadidu (Sekolah Tinggi Ilmu Ekonomi YPUP)
Manda HM (Sekolah Tinggi Ilmu Ekonomi YPUP)

Article Info

Publish Date
03 Oct 2021

Abstract

This study aims to figure out the effect of Experiential Marketing, Brand Image, and Quality of Service on Customer Loyalty at the Janji Jiwa Coffee shop. The method employed is a survey. The research location is the Janji Jiwa coffee shop in Makassar City. Data retrieval is done by accidental sampling technique with the respondents of 100 customers. Data analysis was conducted descriptively and data analysis with multiple regression analysis through the SPSS Version 22 program. The results showed that partially and simultaneously, Experiential Marketing, Brand Image, and Quality of Service had a positive and significant effect on Customer Loyalty.

Copyrights © 2021




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Jurnal Inovasi Penelitian
Website

Abbrev

JIP

Publisher

Sekolah Tinggi Pariwisata Mataram

Subject

Agriculture, Biological Sciences & Forestry Humanities Education Social Sciences

Description

"JIP” for JURNAL INOVASI PENELITIAN, published by Sekolah Tinggi Pariwisata Mataram. Published in two formats, print and online, ISSN: 2722-9475 and the online version of ISSN 2722-9467, both of which are published every month. The scope of the journal studies broadly includes: 1. Culture (a ...