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All Journal Aksara: Jurnal Ilmu Pendidikan Nonformal Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Inovasi Penelitian Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Economics and Digital Business Review Jurnal Pengabdian kepada Masyarakat juremi: jurnal riset ekonomi Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi (JEMBA) Journal of Innovation Research and Knowledge Jurnal Pengabdian Mandiri JPEMAS: Jurnal Pengabdian Kepada Masyarakat Jurnal Ekonomi dan Bisnis Summa : Journal of Accounting and Tax
Zulaika, Nurfitri
Program Studi Akuntansi, STIE Pembangunan Tanjungpinang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Antecedents and Consequences of Bloggers Attitude to Consumer on Intention to Online Shop Ulfa Oktavani Nasution; Vanisa Meifari; Nurfitri Zulaika; Tommy Munaf
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 5, No 1 (2022): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i1.4196

Abstract

This study to examine the antecedents and consequences of bloggers attitude which is believed to be one of the strategies of a company, organization towards the intention to shop online. Bloggers attitude is a variable to have an influence on how someone can want to buy a product and service that is offered. This research used Quantitative research methods with 95% confidence level. The data collection is conducted by distributing questionnaires. The sample was randomly selected with a total sample of 150 respondents from Master of Management students, especially Bloggers at Trisakti University, Jakarta. The data analysis technique used Structural Equation Modeling technique with SmartPLS application, to show that the effects of bloggers knowledge hypothesis on the bloggers attitude, bloggers market mavenism has an effect on bloggers attitude, bloggers responsiveness has an effect on bloggers attitude, bloggers social network optimization has an effect on bloggers attitude, trust has an effect on bloggers attitude, bloggers attitude affect the intention to shop online.
Co-Authors Abdul Basyid Afriani, Adila Agustinawati, Raja Amelia Agusven, Tubel Angel Kusnita Permata Dewi Aprilico, Chossy Aulia Dewi Gizta Aulia Dewi Gizta Aulia Rani Pranita Budi Zulfachri Chartady, Rachmad Christine Magdalena Corina, Corina Dara Audina Dewi, Anggraini Trisna Elvina Elvina FAUZI Fauzi Fauzi Fiona Fiona, Fiona Hasnarika Hasnarika, Hasnarika Herlina Herlina Ika Rani Kusuma Dewi Indra, Fauzi, Jessyca Kurnia, Sri Lulu Vriska Rianti M Syafnur M. Isa Alamsyahbana Masyitah As Sahara Mayang Lestari Meviyola, Meviyola Muhammad Isa Alamsyahbana Natassa, Dea Novi Chandra Saputra Octaviany, Jennyfer Pardede, Ranat Mulia Pramita, Maharani Eka Putri Dwi Novrina Putri Dwi Rahmadani Putri, Anggia Sekar Quatra, Hendro Ranat Mulia Pardede Ranti Utami Rezario Febrianta Sahara, Masyitah As Salihi Salihi Salihi, Salihi Sambodo, Bambang Sitepu, Andres Putranta Sri Kurnia Tommy Munaf Ulfa Oktavani Nasution Ulfa Oktavani Nasution Vanisa Meifari Yanto, Meidi