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p-Index From 2021 - 2026
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All Journal Jurnal Terapan Manajemen dan Bisnis Jurnal Ilmiah Ekonomi dan Manajemen
Gita Gita
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

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HANDICRAFTS MAKE DECORATIVE LAMPS FROM PLASTIC SPOONS AS A CREATIVITY EFFORT STKIP SINGKAWANG STUDENTS Zulfahita Zulfahita; Nur Aisyah; Gita Gita; Nurul Nurul; Sri Novi
JURNAL TERAPAN MANAJEMEN DAN BISNIS Vol 7, No 1 (2021): VOLUME 7 NUMBER 1 (2021)
Publisher : STKIP Singkawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26737/jtmb.v7i1.2186

Abstract

Decorative lights are one of the room accessories that can beautify the house. In addition to making the atmosphere of the house more cheerful, decorative lights can also be a simple solution to decorating a room without having to pay a fortune. In the modern era like today, people are increasingly creative in creating home gardens so that they become more beautiful. In the midst of society, various kinds of lamps are circulating in demand. Here, the team created a new, unique and interesting innovation, namely a decorative lamp in the shape of a lotus flower, made from an arrangement of plastic spoons attached to a used jar. This necessary material is quite easy to find and we find a lot in the environment around us because it is often used as daily necessities. There are many important factors that must be considered in order to promote this business, including choosing the right location, a good marketing strategy and determining a price that is affordable for the community. The business analysis of the handicrafts of decorative lamps from used bottles and plastic spoons includes a SWOT analysis. The team did this strategy to sell handicrafts from used jars and plastic spoons by promoting it. The budget for making handicrafts from used jars and plastic spoons is IDR 10,220,000. the schedule for the implementation of this craft for 3 months.
ANALISIS PELUANG PASAR PRODUK FROZEN FOOD PADA TOKO RIZKI FROZEN FOOD DI SIMPANG BANDAR SETIA Haikal Rizki Pratama; Gita Gita; Irwan Saleh Harahap
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 4 No. 1 (2026): Januari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v4i1.8319

Abstract

This study aims to examine the marketing strategies used by the Rizki Frozen Food store in Simpang Bandar Setia to increase consumer purchasing interest. A descriptive qualitative research approach was used through interviews, observation, and documentation to obtain a comprehensive overview of the marketing activities undertaken. The results show that the implementation of the marketing mix, which includes product, price, promotion, and place aspects, plays a significant role in influencing consumer interest in the frozen food products offered. In terms of products, the store is able to provide food choices that follow evolving consumer needs, have a variety of flavors, and match consumer preferences. A competitive and affordable pricing strategy strengthens consumers' perceptions of product quality. Meanwhile, promotions through social media such as Instagram, TikTok, and Facebook have proven to be the most dominant factor because visual content and collaboration with local influencers have been able to expand marketing reach and influence consumer purchasing decisions. On the other hand, the neat store layout, comfortable shopping space, and easily accessible location also create a positive experience that encourages consumers to make repeat purchases. Overall, the research findings confirm that the marketing strategy implemented by the Rizki Frozen Food store in Simpang Bandar Setia is effective in increasing purchasing interest, particularly through optimizing digital media and providing products relevant to customers' needs. These findings are expected to serve as a reference for other businesses in formulating more competitive and sustainable marketing strategies amidst the ever-growing competition in frozen food sales.
Co-Authors Haikal Rizki Pratama Irwan Saleh Harahap Nur Aisyah Nurul Nurul Sri Novi Zulfahita Zulfahita