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"Pemetaan Potensi Ekonomi Biru di Wilayah Pesisir JawaBarat Ujung Genteng" Venita Sofiani; Iqbal Noor
PARETO : Jurnal Ekonomi dan Kebijakan Publik Vol. 7 No. 1 (2024): PARETO
Publisher : Fakultas Ekonomi Universitas Prof. Dr. Hazairin, SH. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32663/s8pg1y66

Abstract

Penelitian ini bertujuan untuk memetakan potensi ekonomi biru yang dimiliki wilayahpesisir Jawa Barat bagian ujung selatan di Kecamatan Ujung Genteng. Pemetaan dilakukandengan menggunakan data spasial dan survei lapangan terhadap potensi perikanan,pariwisata, dan energi kelautan yang ada. Hasil pemetaan menunjukkan Ujung Gentengmemiliki potensi besar pemanfaatan ekonomi biru khususnya di sektor perikanan tangkapdan budidaya rumput laut. Selain itu, terdapat potensi pengembangan kawasan wisatabahari terintegrasi antara wisata pantai, snorkeling dan pengamatan ikan paus.Rekomendasi kebijakan disusun untuk optimalisasi pemanfaatan potensi ekonomi biru yangramah lingkungan dan berkelanjutan di Kecamatan Ujung Genteng
Analisis strategi segmentasi pasar pada konsumen pyramidbawah dalam buku “The Fortune at the Bottom of the Pyramid” Sofiani , Venita; Iqbal Noor
PARETO : Jurnal Ekonomi dan Kebijakan Publik Vol. 7 No. 1 (2024): PARETO
Publisher : Fakultas Ekonomi Universitas Prof. Dr. Hazairin, SH. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32663/andn5f47

Abstract

Buku The Fortune at the Bottom of the Pyramid karya C.K. Prahalad mengusulkan konseppyramid bawah yang merujuk kepada masyarakat miskin di negara berkembang sebagaisegmen pasar potensial bagi perusahaan multinasional. Penelitian ini bertujuan untukmenganalisis strategi segmentasi pasar berdasarkan konsep pyramid bawah dalam bukutersebut. Penelitian dilakukan dengan metode kualitatif dan analisis isi terhadap buku TheFortune at the Bottom of the Pyramid. Hasil penelitian menunjukkan bahwa strategisegmentasi geographic, demographic, dan behavior digunakan dalam menentukan segmenpyramid bawah. Segmen ini dinilai menarik karena jumlahnya yang besar dan belumterlayani dengan baik. Simpulan, implementasi strategi segmentasi yang tepat diperlukanagar pemasaran produk ke pyramid bawah dapat berhasil.
Analysis Of People's Business Credit (KUR) In Effectiveness Of Increasing Kur Distribution (Case Study Of The State Savings Bank (BTN) Kc Sukabumi) zakiahnurlatifahsmi@gmail.com, Zakiah Nur Latifah; Venita Sofiani
Primanomics : Jurnal Ekonomi & Bisnis Vol. 22 No. 3 (2024): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v23i1.3218

Abstract

People's Business Credit (KUR) is a government program to help MSMEs access financing. However, the State Savings Bank (BTN) Sukabumi Branch Office faces challenges in achieving its distribution target, with significant fluctuations and decreases in the realization of KUR. This study aims to analyze the effectiveness of KUR distribution, identify the factors that cause the non-achievement of the target, and formulate a strategy to increase the realization of KUR in BTN KC Sukabumi. The scope of the research includes KUR's business processes and distribution performance for the period January to May 2024. The research method used is qualitative descriptive, with data collection through observation, interviews, and documentation analysis. The results of the study show that the KUR distribution process has a structured procedure with credit analysis using the 5C and 7P methods. However, the realization of KUR distribution has decreased drastically, from 146% in January to only 0.6% in April. The main factors causing this are the tightening of distribution criteria and the limitations of service areas. To overcome these challenges, a comprehensive strategy is needed including intensification of local marketing, optimization of distribution networks, product innovation, strengthening partnerships, and utilization of technology. The implementation of this recommendation is expected to increase the effectiveness of KUR distribution and support the development of MSMEs in the Sukabumi area.
Analysis of the Cash Receipts Accounting Information System in Improving the Internal Control System at PT. BPR Supra Artapersada KPO Pertiwi, Bella Cahya; Sofiani, Venita; Martasela, Evi
Journal of Research in Social Science and Humanities Vol 4, No 2 (2024)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v4i2.146

Abstract

Every company must have a cash receipt system and internal controls within it. Therefore, companies must be able to manage this system to avoid potential embezzlement or fraud in the company's cash receipts. An adequate accounting information system and quality internal controls are very important for monitoring cash receipts. The aim of this author is to determine the application of the cash receipts accounting information system in improving internal control at PT. BPR Supra Artapersada KPO. The type of research used by the author uses a qualitative descriptive method, data processed from interviews, observation and documentation. The data was analyzed qualitatively and described in descriptive form. Cash receipt accounting information system at PT BPR. Supra Artapersada KPO has been running well using the Supra Banking System (SBS) application. This system has been computerized and helps the company manage, record and process cash receipt transactions appropriately and supports improving internal control. PT. BPR Supra Artapersada KPO must further improve or update its application system so that all employees who are not assigned to them cannot see cash receipts data. PT. BPR Supra Artapersada KPO also needs to evaluate and improve its organizational structure. Companies must ensure that each position has a clear job description and matches the employee's abilities. To overcome the problem of double jobs, companies should carry out workload analysis and add new human resources if necessary. This will help reduce the risk of performance degradation and increase operational efficiency. 
Analysis of Sales Ratio Assessment as a Test Tool for Accuracy of Determination of Tax Object Sales Value against Market Value Case Study In Kabandungan Village Anshor, Mohamad Akbar Akmala; Ismatullah, Ismet; Sofiani, Venita
Journal of Applied Business, Taxation and Economics Research Vol. 3 No. 2 (2023): December 2023
Publisher : PT. EQUATOR SINAR AKADEMIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54408/jabter.v3i2.231

Abstract

This study aims to analyze the determination of the Tax Object Sales Value (NJOP) for land and buildings in Kabandungan Village, Kabandungan District, and examine the conformity of NJOP with market values. The method used is the Assessment Sales Ratio (ASR) which refers to the provisions established by the Directorate General of Taxes and the International Association of Assessing Officers (IAAO). Primary data was obtained from the Tax Office Pratama Kabupaten Sukabumi and the Kabandungan Village Office. The analysis results indicate variations in the level of conformity between NJOP and market values among the different hamlets in Kabandungan Village. While some hamlets achieve a good level of accuracy, others still fall short of the established standards. Therefore, it is recommended to review the ASR method, conduct further studies on factors influencing NJOP determination, improve coordination among relevant institutions, update and maintain accurate data, and implement training and capacity building in property assessment. This research contributes to understanding and improving the NJOP determination process in Kabandungan Village.
Analysis of Internal Control Systems at The Office of The National Land Agency Sukabumi District Fadhila, Ghina Rahayu; Nugroho, Gatot Wahyu; Sofiani, Venita
Adpebi International Journal of Multidisciplinary Sciences Vol. 2 No. 2 (2023)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/aijms.v2i2.665

Abstract

Internal control is to assess the effectiveness and efficiency of all activities whether they are by their objectives or not. If the internal control at the Office of the National Land Agency for Sukabumi Regency is very weak, then the possibility of errors that cause weak work effectiveness is also not good and vice versa, but such incidents can be minimized so that inefficiencies or ineffective performance can be identified quickly and corrective action (improvement) can be done as soon as possible because the internal control system has an important role in the organization. Internal Control System in Government Regulation No. 60 of 2008 which regulates government internal control and performance accountability reporting is also very necessary to know and measure the ability of a government agency to achieve the vision, mission, and goals of government agencies. This study aims to analyze and explain how the internal control system. This research was conducted using a qualitative descriptive method. Based on the results of the research, shows that the internal control system carried out at the Sukabumi Regency National Land Agency Office has gone well with the success of carrying out its duties in achieving goals and objectives determined in the 2021 performance report (LKj).
Pengaruh E-Samsat Dan Samkel Terhadap Kepatuhan Wajib Pajak Kendaraan Bermotor di Kota Sukabumi: Studi Kasus Pada UPTD Pusat Pengelolaan Pendapatan Daerah Wilayah Kota Sukabumi Risma Dianti Putri; Venita Sofiani; Hendra Tanjung
AKUNTANSI 45 Vol. 5 No. 1 (2024): Jurnal Ilmiah Akuntansi
Publisher : Fakultas Ekonomi Program Studi Akuntansi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/akuntansi45.v5i1.2498

Abstract

This study aims to determine whether there is an effect of E-Samsat and Mobile Samsat on compliance of motor vehicle taxpayers in Sukabumi City. The method used is quantitative method with descriptive research type. The sample in this study were 100 motor vehicle taxpayers registered with the UPTD Pusat Pengelolaan Pendapatan Daerah Wilayah Kota Sukabumi using nonprobability sampling techniques. The data collection technique used a questionnaire using a 1-5 Likert scale instrument that had been tested for validity and reliability. Data processing using microsoft office excel and SPSS version 25 program then the data is analyzed by descriptive statistical test, instrument test, classical assumption test, partial test (t-test), simultaneous test (F-test), and determinant coefficient test (R2). The data analysis technique used to answer the hypothesis is multiple linear regression with the help of SPSS version 25. Based on the results of the simultaneous hypothesis test (F-test), it shows that the proposed hypothesis is accepted because it shows positive and significant hypothesis test results. This means that E-Samsat and Mobile Samsat have an effect on motor vehicle taxpayer compliance. The results of partial hypothesis testing (t-test) show that E-Samsat has an effect on motor vehicle taxpayer compliance. while Mobile Samsat has no effect on motorized vehicle taxpayer compliance.
Pengaruh Net Profit Margin dan Total Asset Turnover Terhadap Pertumbuhan Laba Pada Perusahaan Makanan Dan Minuman yang Terdaftar di BEI Tahun 2019-2022 Dwi Z, Aghnia; Suherman, Acep; Sofiani, Venita
JAKU (Jurnal Akuntansi & Keuangan Unja) (E-Journal) Vol. 9 No. 1 (2024): JAKU (Jurnal Akuntansi & Keuangan Unja) (e-journal)
Publisher : Magister Ilmu Akuntansi Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jaku.v9i1.27258

Abstract

This study aims to determine the effect of net profit margin and total asset turnover on profit growth. The variables used in this study are net profit margin, total asset turnover and profit growth. The research method used in this study is a quantitative method with descriptive research type, sampling in this study was carried out by purposive sampling method with predetermined criteria resulting in 19 companies. The analytical method used is multiple linear regression analysis with SPSS version 25. The partial results show that Net Profit Margin (NPM) has an effect on profit growth while Total Asset Turnover (TATO) has no effect on profit growth. The simultaneous results show that the net profit margin and total asset turnover have a simultaneous or equal effect on profit growth.
PERENCANAAN KEUANGAN SYARIAH DALAM UPAYA MENINGKATKAN KEMAMPUAN MANAJEMEN KEUANGAN BAGI PARA IBU RUMAH TANGGA KEC. CITAMIANG KOTA SUKABUMI Anggriani, Reni; Sofiani, Venita
Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi Vol. 5 No. 2 (2024): Jurnal Ilmu Manajemen Retail (JIMAT) Universitas Muhammadiyah Sukabumi
Publisher : Fakultas Ekonomi Universitas Muhammadiyah Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37150/jimat.v5i2.3586

Abstract

There have been many studies that discuss Islamic financial planning for families. However, research that discusses Islamic financial planning to improve Islamic financial management and Islamic investment is still limited. This research was carried out to continue the service that has been carried out to housewives in Citamiang District, Sukabumi City. The background of this research is to find out how successful housewives are in understanding and managing financial planning in sharia so that they can improve their ability in sharia financial management and invest in sharia investments. This research method uses qualitative descriptive, by collecting questionnaire data to 50 housewives in Citamiang District, Sukabumi City, observation and documentation study. The results of the study show that housewives have done a good record of their income and expenses, do financial planning by determining the most important main needs, and prefer easy investments without having to take a period of time.
Analysis of Cash Receipts Accounting Information Systems in Improving The Internal Control System PT. Cipt Niaga Semesta Pelabuan Ratu Gunawan, Debi; Sofiani, Venita; Himawan, Irfan Sophan
Journal of Management, Economic, and Accounting Vol. 2 No. 2 (2023): Juli-Desember
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v2i2.152

Abstract

Every product sales transaction has something called cash receipts for the company. Company management must be able to manage every transaction to avoid fraud or mistakes that can be intentional or unintentional. The type of research used by the author is descriptive qualitative method, the data processed is data obtained from interviews and unstructured observations which will be analyzed qualitatively and described in descriptive form. The accounting information system for cash receipts at PT Cipta Niaga Semesta Pelabuhan Ratu has been satisfactory in improving the company's internal control. However, companies need to pay attention to internal controls related to the structure that separates the performance of duties and functions of employees, as well as adding human resources in several parts to avoid a decrease in employee performance which can harm the company.