Article Per Year (5 Year)
p-Index From 2020 - 2025
0.444
P-Index
This Author published in this journals
All Journal Journal of Economic, Bussines and Accounting (COSTING) BUDGETING : Journal of Business, Management and Accounting
R. Deni M. Danial
Universitas Muhammadiyah Sukabumi
Humanities Economics, Econometrics & Finance Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Minat Beli Berdasarkan Creative Promotion dan Inovasi Produk Selvia Ramdani; R. Deni M. Danial; Nor Norisanti
BUDGETING : Journal of Business, Management and Accounting Vol 2 No 2 (2021): BUDGETING : Journal of Business, Management and Accounting
Publisher : Institut Penelitian Matematika Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/budgeting.v2i2.1755

Abstract

Tujuan penelitian ini adalah untuk mengetahui pengaruh creative promotion dan inovasi produk terhadap minat beli pada Aneka Bolu Alam Jaya Kota Sukabumi. Metode yang digunakan dalam penelitian ini adalah metode sistem random sampling, dimana penulis menyebarkan kuisioner terhadap 86 konsumen. Teknik analisis yang digunakan penulis adalah menggunakan teknik analisis regresi linear berganda, koefesien korelasi ganda dan koefesien determinasi. Hasil penelitian menggunakan uji koefesien determinasi menunjukan nilai Adjuster R2 adalah sebesar 0,518 yang berarti analisis creative promotion dan inovasi produk terhadap minat beli adalah 52,9% dan 47,1% dipengaruhi oleh faktor lain yang tidak diteliti. Selain itu, pengujian koefesien korelasi ganda menunjukkan nilai R sebesar 72,8 yang berarti terjadi hubungan yang kuat antara creative promotion dan inovasi produk terhadap minat beli. Berdasarkan hasil uji F yang telah dilakukan, ditemukan nilai sig. 0,000 < 0,05. Simpulan, creative promotion dan inovasi produk berpengaruh secara positif dan signifikan secara bersama-sama terhadap minat beli konsumen. Kata Kunci : Creative Promotion, Inovasi Produk, Minat Beli
Analisis Financial Literacy dan Financial Inclusion Terhadap Business Sustainability Melalui Financial Behavior Sebagai Variabel Mediasi Pada Pelaku UMKM Minuman Di Kota Sukabumi Siti Rohila; Nor Norisanti; R. Deni M. Danial
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 4 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i4.10493

Abstract

In the Indonesian economy, Micro, Small and Medium Enterprises (MSMEs) play an important role in developing economic activities. Financial problems are one of the problems that often occur in micro, small and medium scale businesses (MSMEs) in Indonesia. This research aims to determine the influence of Financial Literacy and Financial Inclusion on Business Sustainability which is mediated by Financial Behavior. The population in this study were beverage MSMEs in Sukabumi City. There were 140 MSMEs sampled in this research, which was the result of a probability sampling technique using simple random sampling. The analysis technique used in this research is path analysis . The results of this research show that (1) Financial Literacy does not have a significant influence on Business Sustainability (2) Financial Inclusion has a significant influence on Business Sustainability , (3) Financial Behavior has a significant influence on Business Sustainability , (4) Financial Behavior cannot mediate the relationship between Financial Literacy and Business Sustainability , and (5) Financial Behavior mediates the relationship between Financial Inclusion and Business Sustainability.
Co-Authors Nor Norisanti Selvia Ramdani Siti Rohila