Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal International Journal of Educational Research and Social Sciences (IJERSC)
Zulfahmi Siregar
Student of the Economics Faculty, University of Muslim Nusantara Al Washliyah Medan
Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The Influence of Perceived Service Quality and Consumer Satisfaction on Repurchase Decisions at Alfamart Minimarket Sisingamangaraja 2 Medan Zulfahmi Siregar; Abd.Rasyid Syamsuri; Arief Hadian
International Journal of Educational Research & Social Sciences Vol. 2 No. 4 (2021): August 2021
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijersc.v2i4.118

Abstract

This study aims to determine whether service quality and customer satisfaction have a positive and significant impact on repurchase decisions at Alfamart Sisingamangaraja 2 Medan. This study was conducted by using quantitative methods with several tests, they are: the classical assumption test, multiple linear regression, hypothesis testing and R2 test.  Based on the results of the regression obtained the equation: Y = 0.948 + 0.408 X1 + 0.349 X2. Based on these data, it can be determined that the tcount is 3.62 and it is known that the service quality variable (X1) has a ttable of 1.29 when compared to tcount, the result was 3.26>1.29, so it can be concluded that the service quality variable (X1) positive and significant effect on the repurchase decision variable (Y). The consumer satisfaction variable (X2) has a tcount of 8.78 when compared to ttable, the result was 8.78> 3.62, so it can be concluded that the consumer satisfaction variable (X2) has a positive and significant effect on the repurchase decision variable (Y). Simultaneously, the service quality and customer satisfaction variables have a positive and significant influence on the repurchase decision variable. This means that the hypothesis in this study is accepted, as evidenced by the value of Fcount > Ftable (59.890> 3.09). Service quality and customer satisfaction have an influence on the repurchase decision variable by 55.1%, while the remaining 44.9% was influenced by other variables not examined in this study.
Co-Authors Abd. Rasyid Syamsuri Hadian, Arief