Article Per Year (5 Year)
p-Index From 2021 - 2026
0
P-Index
This Author published in this journals
All Journal GEMA : Jurnal Gentiaras Manajemen dan Akuntansi
Stephani Dwi Lingga Ambarwati
Sekolah Tinggi Ilmu Ekonomi Gentiaras Bandar Lampung

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
ANALISIS IMPULSE BUYING DALAM BERBELANJA ONLINE (Studi Pada Mahasiswa STIE Gentiaras Bandar Lampung) Yunada Arpan; Stephani Dwi Lingga Ambarwati
GEMA : Jurnal Gentiaras Manajemen dan Akuntansi Vol 9 No 2 (2017): GEMA : Jurnal Gentiaras Manajemen dan Akuntansi
Publisher : Sekolah Tinggi Ilmu Ekonomi Gentiaras

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Impulse buying is an irrational purchase and is associated with quick and unplanned purchases,followed by a conflict of thoughts and emotional impulses. Impulse buying does not only happen inoffline purchases (in-store), but can also occur when consumers do shopping online. This study aims todetermine the internal faktors and external faktors to impulse buying in online shopping. The subjects ofthis study were STIE Gentiaras Bandar Lampung students who had done impulse buying during onlineshopping.The results of this study are internal faktors and external faktors together - positive to impulsebuying in online shopping. The comparison of online purchase cost is insignificant and insignificant tothe impulse buying variable in online shopping. The definition of determination test (R2) shows thedetermination of 69.2%.
Co-Authors Yunada Arpan