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All Journal International Journal of Economics Development Research (IJEDR) GEMA : Jurnal Gentiaras Manajemen dan Akuntansi International Journal of Business, Marketing, Economics & Leadership
Theresia Dhian Kusumawati
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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ANALISIS KEPUASAN KONSUMEN MOBIL TOYOTA KIJANG INNOVA DI KOTA BANDAR LAMPUNG Theresia Dhian Kusumawati
GEMA : Jurnal Gentiaras Manajemen dan Akuntansi Vol 7 No 2 (2015): GEMA : Jurnal Gentiaras Manajemen dan Akuntansi
Publisher : Sekolah Tinggi Ilmu Ekonomi Gentiaras

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Abstract

Currently the products of Automotive has developed very rapidly as a result of the demandsof the market. One of the automotive products undergo rigorous competition is a car. Car is one ofthe needs or means used by consumers. This condition makes manufacturers trying with each otherto market similar products with different quality and brand from its competitors. Toyota is a brand ofautomotive is traded on the market.This study aims to determine how much influence the Product Quality Perception and BrandReputation of the Customer Satisfaction. The results on the variables obtained coefficient ofdetermination (R2) of 0.695 indicates that Customer Satisfaction are influenced by the perceivedproduct quality and Brand Reputation at 69.5% while the remaining 30.5% is influenced by factorsother than the factors examined.
FENOMENA JANUARY EFFECT DI BURSA EFEK INDONESIA PADA PERUSAHAAN MANUFAKTUR SUBSEKTOR FOOD AND BEVERAGE Theresia Dhian Kusumawati
GEMA : Jurnal Gentiaras Manajemen dan Akuntansi Vol 9 No 1 (2017): GEMA : Jurnal Gentiaras Manajemen dan Akuntansi
Publisher : Sekolah Tinggi Ilmu Ekonomi Gentiaras

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Abstract

Investment in stocks is currently a matter that is in demand by various groups, therefore therelevant information is needed by the investor, the analysis january effect on the manufacturing subsector of food and beverage into one benchmark to see how the condition of the company. This studyaims to determine whether the january effect occurs in food and beverage manufacturing companies,this type of research is descriptive quantitative research and data sources used are secondary dataannouncement stock prices in 2014-2015 were obtained from IDX sites, namely: (www.idx .co.id) that isthe object of the research data were processed using a comparative analysis of stock returns. Tax LossSelling most popularly associated with the January Effect is a Tax-Loss Selling hypothesis in whichinvestors sell shares to fall in value. window DressingWindow dressing is the selloff in stocks that memilikikinerja bad end of the year. Windowdressing is not much different from the Tax Loss Selling, where it inidilakukan by financial managerswith the aim that the performance report stock portfolio at year-end will look good performance. Fromthese results it can be concluded that not all companies affected by the January effect, this occurs dueto many factors, including large companies, and how long a company listed on the Stock Exchange.
ANALISISMAKRO EKONOMI TERHADAP RETURN SAHAM DI BURSA EFEK INDONESIA Theresia Dhian Kusumawati
GEMA : Jurnal Gentiaras Manajemen dan Akuntansi Vol 8 No 2 (2016): GEMA : Jurnal Gentiaras Manajemen dan Akuntansi
Publisher : Sekolah Tinggi Ilmu Ekonomi Gentiaras

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Abstract

The changing or developing which occurs in various economic variables of a country willgive impact on the capital market. If an indicator of macro economy is bad, it will give bad impact forthe capital market development. Whereas when an indicator of economy is good, so it will make agood impact on the condition of capital market.Rupiah exchange rate variable, inflation variable, deposit rate variable by partial as well assimultaneous has no significant impact on stock return.
Analisis Kepuasan Anggota Kopdit Bunga Tanjung dengan Metode Importance Performance Analysis (IPA) dan Customer Satisfaction Index (CSI) Sisilia Angen Prista Noviana; Theresia Dhian Kusumawati
GEMA : Jurnal Gentiaras Manajemen dan Akuntansi Vol 14 No 2 (2022): GEMA: Jurnal Gentiaras Manajemen dan Akuntansi
Publisher : Sekolah Tinggi Ilmu Ekonomi Gentiaras

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47768/gema.v14.n2.202202

Abstract

Kepuasan menjadi masalah yang paling dominan pada setiap unit usaha yang bergerak pada bidang jasa, akan tetapi proses untuk memenuhi kepuasan anggota tersebut tidaklah mudah. Penelitian ini bertujuan untuk mengetahui kepuasaan atas pelayanan yang diberikan Kopdit Bunga Tanjung, mengingat penilaian anggota terhadap kepuasan atas pelayanan berbeda-beda. Oleh karena itu Kopdit Bunga Tanjung dituntut untuk dapat melakukan perubahan dengan cepat. Pengumpulan data dalam penelitian ini menggunakan kuesioner. Penentuan jumlah sampel dalam penelitian ini adalah anggota Kopdit Bunga Tanjung dengan jumlah sampel sebesar 280 responden. Metode yang digunakan dalam penelitian ini ialah Importance Performance Analisys (IPA) dan Customer Satisfaction Index (CSI). Berdasarkan hasil pengukuran tingkat kepuasan anggota Kopdit Bunga Tanjung menggunakan metode CSI didapatkan hasil perhitungan sebesar 81,82 % dimana masuk kedalam kategori sangat puas. Berdasarkan hasil analisis IPA terdapat beberapa beberapa atribut yang perlu diprioritaskan dalam penyaluran jasa di Kopdit Bunga Tanjung diantaranya : karyawan berpenampilan rapih atau menggunakan seragam Koperasi Bunga Tanjung dan pelayanan yang sama antara anda dengan anggota lainnya dan karyawan Kopdit Bunga Tanjung mampu merespon permintaan/ keluhan anggota dengan cepat. seperti: kelonggaran jatuh tempo.
An Analysis of the Impact of Promotion Strategies on Buying Decision and Buying Amount on Dunkin' Donuts Jambi Wella Sandria; Theresia Dhian Kusumawati; Veni Reza; Astri Ayu Purwati
International Journal of Economics Development Research (IJEDR) Vol. 3 No. 2 (2022): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v3i2.396

Abstract

This study aims to determine the characteristics of Dunkin' Donuts consumers in Jambi City and analyze the impact of promotional strategies on buying decisions and purchase quantities at Dunkin' Donuts Jambi City. This study uses primary data obtained from the results of questionnaire answers from respondents to find out the reasons for consumers to decide to buy at Dunkin' Donuts, Jambi City. The number of samples in this study were 95 respondents by using purposive sampling technique. Analysis of the data used is descriptive quantitative analysis to describe the characteristics of consumers and chi-square test to determine the impact of promotional strategies with buying decisions and the amount of promotion. Based on the results of the analysis, it was found that the characteristics of the majority of respondents based on gender were women, based on the age of 21-22 years, based on semester level was 6 and based on purchase intensity was 1 time in 1 month. The results of the chi-square test indicate that promotional media have a positive and significant impact on buying decisions (X2 count 3.470 > X2 table 2.7326) and promotional media have a positive and significant impact on the buying amount (X2 count 12.1992 > X2 table 5,2260). Keywords: Buying Amount, Buying Decision, Promotion Strategies
The Influence of TikTok Influencers on Purchasing Decisions through Viral Marketing as an Intervening Variable in The Ruang Keramik Studio Clara Tiara Kusuma; Theresia Dhian Kusumawati; Maria Edistianda Eka Saputri
International Journal of Business, Marketing, Economics & Leadership (IJBMEL) Vol. 2 No. 2 (2025): May: International Journal of Business, Marketing, Economics & Leadership
Publisher : LPPM STIE Kasih Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70142/ijbmel.v2i2.321

Abstract

The purpose of this study is to analyze the influencer of influencers on purchasing decisions through viral marketing as an intervening variabel in the Ruang Keramik Studio. This study uses quantitative method. The sampling technique used was non-probability sampling with a purposive sampling method. The sample size for this study was 100 respondents, calculated using the Lemeshow formula since the population size was unknown. Data analysis in this study utilized the SmartPLS 4.0 software with a Structural Equation Modeling – Partial Least Squares (SEM-PLS) approach. The Test results showed that TikTok influencer have a direct effect on purchasing decisions in the Ruang Keramik Studio. TikTok influencers have a direct effect on viral marketing in the Ruang Keramik Studio. Viral marketing have a direct effect on Purchase Decision in the Ruang Keramik Studio. TikTok influencer have an indirect effect on Purchase Decision, through the Viral Marketing variable as an intervening variable in the Ruang Keramik Studio (can mediate).
Co-Authors Astri Ayu Purwati Clara Tiara Kusuma Maria Edistianda Eka Saputri Sisilia Angen Prista Noviana Veni Reza Wella Sandria