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All Journal International Journal of Economics Development Research (IJEDR) Journal of Applied Business and Technology International Journal of Information System and Innovation Management
Astri Ayu Purwati
Institut Bisnis dan Teknologi Pelita Indonesia, Indonesia
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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An Analysis of the Impact of Promotion Strategies on Buying Decision and Buying Amount on Dunkin' Donuts Jambi Wella Sandria; Theresia Dhian Kusumawati; Veni Reza; Astri Ayu Purwati
International Journal of Economics Development Research (IJEDR) Vol. 3 No. 2 (2022): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v3i2.396

Abstract

This study aims to determine the characteristics of Dunkin' Donuts consumers in Jambi City and analyze the impact of promotional strategies on buying decisions and purchase quantities at Dunkin' Donuts Jambi City. This study uses primary data obtained from the results of questionnaire answers from respondents to find out the reasons for consumers to decide to buy at Dunkin' Donuts, Jambi City. The number of samples in this study were 95 respondents by using purposive sampling technique. Analysis of the data used is descriptive quantitative analysis to describe the characteristics of consumers and chi-square test to determine the impact of promotional strategies with buying decisions and the amount of promotion. Based on the results of the analysis, it was found that the characteristics of the majority of respondents based on gender were women, based on the age of 21-22 years, based on semester level was 6 and based on purchase intensity was 1 time in 1 month. The results of the chi-square test indicate that promotional media have a positive and significant impact on buying decisions (X2 count 3.470 > X2 table 2.7326) and promotional media have a positive and significant impact on the buying amount (X2 count 12.1992 > X2 table 5,2260). Keywords: Buying Amount, Buying Decision, Promotion Strategies
AN ANALYSIS OF CUSTOMER INTENTION IN USING INTERNET BANKING Astri Ayu Purwati; Farenc Libara; Muhammad Luthfi Hamzah
International Journal of Economics Development Research (IJEDR) Vol. 1 No. 2 (2020): International Journal of Economics Development Research
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v1i2.70

Abstract

The Internet has been widely used in various business fields. The function of the Internet in this modern era is not only for giving information but it also handles banking transactions anytime and anywhere without being limited by time and distance. This study aims to determine and analyze the influence of Perceived Value, Perceived Ease of Use and Perceived Risk to Customer intention to use Internet Banking. The respondents in this study were 100 respondents who visited BCA KCP A.Yani Pekanbaru. The data analysis technique used is multiple linear regression analysis using the t-test and F test for hypothesis testing. The results of this study indicate that not all variables are influential, in Perceived Ease of Use there is no influence, while the variables of Perceived Value and Perceived Risk have an influence on customer intention. The variables of Perceived Value and Perceived Risk have a significant effect, while Perceived Ease of Use variables that do not significantly influence customer intention for using Internet Banking. Keywords : Perceived Value, Perceived Ease of Use, Perceived Risk, Customer Intention
The Effect Of Service Quality And Academic Information Systems Quality On Student’s Satisfaction Astri Ayu Purwati; Amirudin M. Amin; Nyoto Nyoto; Muhammad Luthfi Hamzah
International Journal of Economics Development Research (IJEDR) Vol. 3 No. 1 (2022): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v3i1.400

Abstract

The research was conducted on Riau University Pekanbaru. This aims of study to determine the effect of service quality dimensions as seen from 5 dimensions of responsiveness, reliabilty, empathy, assurance, and tangible, then this study aims to determine the effect of quality of academic information systems dimensions as seen from 2 dimensions of system quality and quality of information towords college student satisfaction is following Riau University Pekanbaru. In this study, data were collected by using questonnaire to 400 respondents, which aims is used, include validity test, reliability test, classic assumptions test (normality, heteroscedasticity and multicolinearity), multiple linear regression analysis, goodness of fitest (F test, t test, the coefficient of determination). Data obtained then processed using SPSS program version 19.0, where the value of determination coefficient obtained by 40,6% which means that independent variables is responsiveness, reliability, empathy, assurance, tangible, system quality and quality of information have an effect of the dependent the remaining 59,4% is influenced by other variables not observed in this research. Keywords : Responsiveness, reliability, empathy, assurance, tangible, system quality and quality of information.
The Role of Educational Support, Social Support, Income Expectations and Personality on Student's Entrepreneurial Interests in Riau, Indonesia Astri Ayu Purwati; Muhammad Luthfi Hamzah; Zulfadli Hamzah; Ermina Rusilawati
International Journal of Economics Development Research (IJEDR) Vol. 3 No. 3 (2022): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v3i3.1107

Abstract

Every year there are university graduates who should be able to improve the quality of human resources in Indonesia. The reality is that college graduates are more directed to the formal sector so when jobs in the legal industry do not grow, people do not try to create their careers. This research aims to analyse the effect of Higher Education Learning Support, Social Support, Income Expectations and Personality on Student Entrepreneurial Interests in Riau, Indonesia. The sample in this research is 400 students in Pekanbaru, Riau. The population in this study were final semester students (6,7,8) at a university in Pekanbaru, Riau. And by using research samples taken from as many as 400 people according to the sample criteria with solving calculations. The data analysis technique used tested the validity and reliability as well as the hypothesis as evidenced by multiple linear regression analysis. Based on the study's results, it can be concluded that the variables in this study consisting of college support, social support, income expectations and personality significantly influence student interest in Riau. Keywords: Educational Support, Social Support, Income Expectations, Personality, Entrepreneurial Interest
Analysis of Incentives, Leadership and Work Environment in Improving Employee Performance Hendi Chandra; Astri Ayu Purwati; Mazzlida Mat Deli
International Journal of Information System and Innovation Management (IJISIM) Vol. 1 No. 1 (2023): International Journal of Information System and Innovation Management
Publisher : Yayasan Pendidikan Islam Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the effect of incentives, leadership and work environment to employees performance in PT. Yanmarindo Perkasa. This analysis is based on 80 respondents, this study uses methods nonprobability sampling with Random sampling method and were collected through questionnaires. And research shows that the performance of employees on incentives, leadership and working environment in the process and in tests using test validity and reliability, and classical assumption that generate influence on employee performance. This research is expected that the company could maintain and improve incentives, leadership and work environment so that the employee's performance can be maintained.
Fostering Student Techno-Entrepreneurship: A Qualitative Study Of Universities' Role And Support Astri Ayu Purwati; Zulfadli Hamzah; Siti Intan Nurdiana Wong Abdullah
International Journal of Information System and Innovation Management (IJISIM) Vol. 1 No. 2 (2023): International Journal of Information System and Innovation Management
Publisher : Yayasan Pendidikan Islam Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/ijisim.v1i2.732

Abstract

This research aims to understand how universities support students in technology-based entrepreneurial ventures. Through a series of interviews, the research identified several key ways in which universities support entrepreneurs, including a proactive approach in promoting entrepreneurship, providing entrepreneurship education and training, providing access to financial resources, and assisting students in networking and securing mentorship. However, the research also uncovered some challenges and barriers, including less rapid response to challenges and a lack of specialized support for technology-based start-ups. This research shows that while universities play an important role in supporting tech-based student entrepreneurship, there is still room for improvement. Further research is needed to understand how universities can design and implement more effective entrepreneurship initiatives, how entrepreneurship education can be more effective in increasing entrepreneurial intentions and skills, how universities can be more effective in supporting the financial aspects of entrepreneurship, and how networking and mentorship can be better utilized in the context of technology-based entrepreneurship.
Boosting Trust and Purchase Enthusiasm: Impact of Online Customer Ratings and E-Service Quality in Online Food Delivery Putri Enjelika; Astri Ayu Purwati; Jusmarni Jusmarni
International Journal of Information System and Innovation Management (IJISIM) Vol. 1 No. 2 (2023): International Journal of Information System and Innovation Management
Publisher : Yayasan Pendidikan Islam Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/ijisim.v1i2.784

Abstract

This study aims to determine the effect of online customer ratings and e-service quality on e-trust and purchase intention in food delivery on gofood in Pekanbaru. The population and sample used in this research is by using accidental sampling method selected based on determining the sample by taking respondents who happen to be available or available somewhere according to the research context. Thus, the number of samples in this study were 200 respondents. The method of analysis in this study is Stuctural Equation Modeling (SEM) using SmartPLS 4 software. The research results obtained by online customer ratings and e-service quality have a positive and significant effect on e-trust, online customer ratings have a positive significant effect on purchase intention and e-trust has a positive significant effect on purchase intention while e-service quality has a positive and insignificant effect on purchase intention. Thus the better online customer rating and e-service quality carried out by gofood will have an impact on increasing consumer e- trust and buying interest.  
Unlocking Consumer Behavior: The Interplay of Marketing Mix and Hygiene Perceptions in Kembar Water's Market Success Astri Ayu Purwati; Eka Kurniawan; Teddy Chandra; Mazzlida Mat Deli; Muhammad Luthfi Hamzah; Siti Intan Nurdiana Wong Abdullah
Journal of Applied Business and Technology Vol. 6 No. 2 (2025): Journal of Applied Business and Technology
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/jabt.v6i2.197

Abstract

This study aims to examine the impact of marketing mix strategy and hygienic perception on consumer trust and purchase decisions for Kembar Water, a bottled drinking water (AMDK) brand. The target population for this research includes consumers who have purchased Kembar Water products. From a total population of 380 consumers, a sample size of 100 respondents was determined using the Slovin formula. Random sampling was employed as the sampling technique. Data were collected through institutional documentation and online questionnaires distributed via Google Forms. The data analysis techniques included descriptive analysis and Structural Equation Modeling (SEM) using Smart PLS software. The findings of the study reveal that: (1) The marketing mix strategy variable does not significantly influence consumer trust. (2) The hygienic perception variable has a positive and significant impact on consumer trust. (3) The marketing mix strategy variable does not significantly affect consumer purchase decisions. (4) The hygienic perception variable positively and significantly influences consumer purchase decisions. (5) The consumer trust variable has a positive and significant effect on consumer purchase decisions.
Tactical Vision: Mediation of Tactical Commitment & Moderation of Public Trust in Police Performance Lof Lasri; Astri Ayu Purwati; Layla Hafni; Mazzlida Mat Deli; Muhammad Luthfi Hamzah
Journal of Applied Business and Technology Vol. 7 No. 1 (2026): Jounal of Applied Business and Technology
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/wymenv30

Abstract

This study investigates the impact of visionary leadership on police performance, emphasizing the mediating role of tactical commitment and the moderating effect of public trust within the context of the Tandun Sector Police (Polsek Tandun), Indonesia. Despite the critical role of sub-district police units in maintaining law and order, challenges such as low case resolution rates, personnel demotivation, and limited community trust have hindered optimal performance. Using a quantitative research design, data were collected from 55 police personnel through total sampling and 55 community members through purposive sampling. Structural analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM) to test direct, indirect, and interaction effects. The results indicate that visionary leadership significantly enhances tactical commitment, which partially mediates its relationship with police performance. Furthermore, public trust strengthens the influence of visionary leadership on operational outcomes, demonstrating its crucial role as a moderating factor. These findings underscore the importance of integrating internal leadership practices with external community engagement to achieve sustainable performance improvements. Theoretically, this research advances policing and public management literature by introducing tactical commitment as a policing-specific construct and positioning public trust as an external legitimizing factor. Practically, the study offers actionable strategies for police leaders to foster tactical readiness, community collaboration, and organizational innovation. Future research is encouraged to explore longitudinal designs, larger samples across multiple regions, and additional variables such as organizational culture and technological adaptation to further enrich the understanding of police performance dynamics.
Co-Authors Amirudin M. Amin Eka Kurniawan Ermina Rusilawati Farenc Libara Hendi Chandra Jusmarni Layla Hafni Lof Lasri Mazzlida Mat Deli Muhammad Luthfi Hamzah Muhammad Luthfi Hamzah Muhammad Luthfi Hamzah Nyoto Putri Enjelika Siti Intan Nurdiana Wong Abdullah Teddy Chandra Theresia Dhian Kusumawati Veni Reza Wella Sandria Zulfadli Hamzah