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All Journal JATI EMAS (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat) Comsep : Jurnal Pengabdian Kepada Masyarakat
Amron Zarkasih
Universitas Islam Labuhan Batu
Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Education Engineering Public Health Social Sciences Other

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Strategi Pemasaran Produk Di Era Digital Pada UMKM Syukron; Amron Zarkasih; Siti Lam'ah Nasution; Muhammad Raja Siregar; Rika Syahmewah Munthe
COMSEP: Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 2 (2022): COMSEP : Jurnal Pengabdian Kepada Masyarakat
Publisher : Asosiasi Dosen Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (371.75 KB)

Abstract

Marketing strategy is very important in business processes. This process is the final process of a production. Today digital-based marketing is one of the breakthroughs in the marketing world and we are required to adapt to it. Service activities for MSMEs are carried out at the Rantau Prapat MSME service in collaboration with the Rantau Prapat Pratama Tax Service Office. This activity focuses on MSME participants in Labuhanbatu, namely briefing on how to market product strategies in the current digital era with a total of 30 MSME participants. The implementation method used was lectures and questions and answers to MSME entrepreneurs who were present at the forum. The results achieved are that MSMEs can independently market products with their respective strategies in the current digital era in accordance with sales targets, MSMEs know market share and market developments in the current digital era, and can use media such as marketplaces as a place for their online sales.  
Analisis Kegiatan Pengabdian Masyarakat Dalam Penerapan Pembukuan Sederhana Bagi UMKM Erni Wahyuni; Rika Syahmewah Munthe; Amron Zarkasih; Irhamna Mandili
JATI EMAS (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat) Vol 6 No 1 (2022): Jati Emas (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat)
Publisher : Dewan Pimpinan Daerah (DPD) Perkumpulan Dosen Indonesia Semesta (DIS) Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36339/je.v6i1.572

Abstract

Micro, small and medium enterprises (MSMEs) generally have not carried out financial management, especially simple bookkeeping. The lack of knowledge and capacity of resources is a contributing factor. The preparation of this article aims to analyze community service in the application of simple bookkeeping for MSMEs. The analysis was carried out with a brief review of the publications of related community service activities over the last 5 years. The results of the review were analyzed from the aspect of activity methods, activity results and constraints or recommended suggestions. The results of the analysis show that many training and mentoring methods are used to obtain consistency and continuity. The lack of financial management knowledge can be overcome by education on the importance of bookkeeping. A simple digital-based bookkeeping application is highly recommended because of the effectiveness and efficiency factor.
Analisis Situasional Bank Sampah Sebagai Metode Pengelolaan Sampah Irhamna Mandili; Amron Zarkasih; Rika Syahmewah Munthe; Erni Wahyuni
JATI EMAS (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat) Vol 6 No 1 (2022): Jati Emas (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat)
Publisher : Dewan Pimpinan Daerah (DPD) Perkumpulan Dosen Indonesia Semesta (DIS) Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36339/je.v6i1.571

Abstract

Waste is a big problem in society and requires special handling. A new paradigm in waste management is needed to overcome this problem. Waste bank is the right solution in overcoming the waste problem in society. The purpose of this article is to obtain the results of a situational analysis of waste banks as a method of waste management. The results of the analysis are expected to be a reference in the implementation of the waste bank program. The analysis is carried out by reviewing the results of research and community service separately. References are obtained from online libraries. The results of the review are used as material for analysis of the waste bank program. The results of the analysis are used as the basis for compiling recommendations for the implementation of related community service activities. The results of the analysis provide 5 recommendations for community service activities. Recommendations include socialization, communication, optimization assistance, and local government coordination.
Co-Authors ERNI WAHYUNI Irhamna Mandili Muhammad Raja Siregar Rika Syahmewah Munthe Siti Lam'ah Nasution Syukron