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Strategi Pemasaran Produk Di Era Digital Pada UMKM Syukron; Amron Zarkasih; Siti Lam'ah Nasution; Muhammad Raja Siregar; Rika Syahmewah Munthe
COMSEP: Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 2 (2022): COMSEP : Jurnal Pengabdian Kepada Masyarakat
Publisher : Asosiasi Dosen Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (371.75 KB)

Abstract

Marketing strategy is very important in business processes. This process is the final process of a production. Today digital-based marketing is one of the breakthroughs in the marketing world and we are required to adapt to it. Service activities for MSMEs are carried out at the Rantau Prapat MSME service in collaboration with the Rantau Prapat Pratama Tax Service Office. This activity focuses on MSME participants in Labuhanbatu, namely briefing on how to market product strategies in the current digital era with a total of 30 MSME participants. The implementation method used was lectures and questions and answers to MSME entrepreneurs who were present at the forum. The results achieved are that MSMEs can independently market products with their respective strategies in the current digital era in accordance with sales targets, MSMEs know market share and market developments in the current digital era, and can use media such as marketplaces as a place for their online sales.  
Analysis current ratio return on asset and debt to equity ratio on dividend payout ratio Metyria Imelda Hutabarat; Harlen Silalahi; Hendrik Elisa Sutejo Samosir; Muhammad Raja Siregar; Hanna Meilani Damanik
Enrichment : Journal of Management Vol. 13 No. 2 (2023): June: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i2.1477

Abstract

The distribution of dividend payments showed the state of the company's performance. The research aimed to found out the results of financial ratios to the Dividend Payout Ratio for food and beverage companies on the Indonesia Stock Exchange. The research period was taken from 2016 to 2021. Data collection in this research used secondary data in the form of data collection from the company's annual financial reports published on the Indonesia Stock Exchange. The analytical method uses multiple linear regression. The results of the research showed that the Current Ratio had positive but not significant effect on the Dividend Payout Ratio. Return on Assets partial results had positive and significant effect on the Dividend Payout Ratio. Debt to Equity Ratio was partially proven to had no significant negative effect on the Dividend Payout Ratio. Simultaneous test showed that the Current Ratio, Return on Assets and Debt to Equity Ratio had positive and significant effect on the Dividend Payout Ratio. The urgency of research in knowing the results of financial ratios on the Dividend Payout Ratio in order to attract the attention of investors to invest more so that the issuer's capital will also increase which makes the company grow. The research contribution will give a signal to the public and those who wish to know the Dividend Payout Ratio of food and beverage companies.
Training for Plantation Sector Cooperative Business Empowerment in The Financial Sector in Labuhanbatu Regency in 2021 Muhammad Raja Siregar; Christine Herawati Limbong; Mulya Rafika; Pitriyani; Elvina; Ahmad Yunus Nasution
ABDIMAS TALENTA: Jurnal Pengabdian Kepada Masyarakat Vol. 7 No. 2 (2022): ABDIMAS TALENTA: Jurnal Pengabdian Kepada Masyarakat
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/abdimastalenta.v7i2.9122

Abstract

This training for empowerment of plantation sector cooperatives in the financial sector aims to increase the knowledge and ability of the cooperative owners or cooperative management in preparing simple financial reports for cooperatives. The government provides financial assistance in the form of a community palm oil rejuvenation program (PSR) with the aim that the community can rejuvenate old or damaged oil palm land into land that can produce high quality palm oil. This is because Labuhanbatu Regency is one of the producers of palm oil and oil palm plantations are also a major factor in supporting the economy of Labuhanbatu Regency. Fund assistance in the form of the community palm oil rejuvenation program (PSR) provided is Rp. 30 million per hectare of oil palm. The funds are given to cooperatives engaged in the plantation sector. The training provided is in the form of training in making simple financial reports for cooperatives. Starting from understanding transaction analysis, accounting terminology, accounting cycles, debit and credit rules, Chart of Accounts (COA), and finally preparing financial statements. Owners or management of cooperatives are very enthusiastic in participating in the training because there are some who just know about the basics of accounting science.
Hubungan Kinerja Karyawan dari Perspektif Rotasi Kerja, Komitmen Organisasi, Lingkungan Kerja dan Kompensasi pada PT.Kapuas Besar Siregar, Muhammad Raja; Gulo, Nur’aiun; Siregar, Nurintan Asyiah; Kartikaningsih, Reni; Syahputra, Yuda
BISMA Cendekia Vol. 2 No. 1 (2021): BISMA Cendekia - September 2021
Publisher : Politeknik Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (852.556 KB) | DOI: 10.56473/bisma.v2i1.55

Abstract

Penelitian ini bertujuan untuk mengetahui Analisis hubungan kinerja karyawan dari perspektif rotasi kerja, komitmen organisasi, lingkungan kerja dan kompensasi pada PT. Kapuas Besar. Jumlah responden dalam penelitian ini adalah 73 orang. Hasil  penelitian  yang  dilakukan membuktikan pengaruh yang signifikan secara simultan  antara variabel bebas (rotasi kerja, komitmen organisasi, lingkungan kerja dan kompensasi) mempengaruhi variabel terikat (kinerja karyawan). Selain itu, secara parsial diketahui bahwa rotasi kerja (X1) berpengaruh positif dan signifikan terhadap kinerja karyawan (Y). Komitmen organisasi (X2) berpengaruh positif dan tidak signifikan terhadap kinerja karyawan (Y). Lingkungan kerja (X3) berpengaruh positif dan signifikan terhadap kinerja karyawan (Y). Kompensasi (X4) berpengaruh positif dan signifikan terhadap kinerja karyawan (Y). Sedangkan nilai R² = 56,30% dan sisanya dipengaruhi variabel lainnya yang tidak diikutkan dalam penelitian ini
Zoom in Online Learning : GETAMEL Implementation of Student Acceptance Muhammad Raja Siregar, Muhammad Rahmat Hidayat,
Invention: Journal Research and Education Studies Volume 3 No 3 November 2022
Publisher : CV. PUSDIKRA MITRA JAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51178/invention.v3i3.1087

Abstract

This study aims to see student acceptance during online lectures using the Zoom application and see how the Zoom application technology is acceptable in the learning process. The problems that arise are not far from how the digital interaction process is attempted to replace offline interactions where conventional learning usually takes place. The acceptance of information technology with an audio-visual-based learning process that was suddenly forced during the Covid-19 pandemic basically raised concerns over the classroom interaction process that previously dominated the lecture process. The research method implements the GETAMEL model to see how far the admission process occurs to students. All research respondents are cross-semester students who are under the study program in the economics faculty. 90 respondents answered the research questionnaire which was distributed online through the google form application. The results showed that the constructs in GETAMEL basically had an effect on student acceptance behaviour on the technology applied except for the experience variable. Furthermore, subjective norm and enjoyment variables play an important role in the process of student acceptance in using a relatively new technology.
Implementasi Upaya Pencegahan Pelecehan Seksual Pada Anak Melalui Metode Gerak dan Lagu di SD Swasta Methodist Aek Nabara Pardede, Olyvia Ivani Marito; Simanjorang, Elida Florentina Sinaga; Siregar, Muhammad Raja
Jurnal Pengabdian Masyarakat Progresif Humanis Brainstorming Vol 7, No 1 (2024): Jurnal Abdimas PHB : Jurnal Pengabdian Masyarakat Progresif Humanis Brainstormin
Publisher : Politeknik Harapan Bersama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30591/japhb.v7i1.6629

Abstract

Pelaksanaan program pengabdian kepada masyarakat ini bertujuan untuk meningkatkan pemahaman anak-anak melalui penggunaan metode gerak dan lagu. Pendekatan yang digunakan dalam program ini meliputi beberapa langkah, yaitu: (1) melakukan pre-test, (2) menyampaikan materi, (3) melakukan praktek menari, (4) melakukan post-test, dan (5) sesi tanya jawab. Partisipan program ini terdiri dari 20 orang anak dan satu orang guru. Hasil dari program pengabdian menunjukkan bahwa pemahaman anak-anak tentang pelecehan seksual meningkat dengan signifikan setelah presentasi, terbukti dengan peningkatan nilai sebesar 31%. Ini tercermin dari kemampuan anak-anak dalam menjawab pertanyaan dengan tepat dan kemampuan mereka dalam mempraktikkan cara menolak jika ada yang ingin menyentuh tubuh mereka. Kesimpulannya, program pengabdian kepada masyarakat ini dengan menggunakan metode gerak dan lagu terbukti sangat efektif dalam meningkatkan pemahaman anak-anak
Pengaruh Pelatihan, Pengalaman Kerja, Lingkungan Kerja, dan Kompetensi Terhadap Kinerja Pegawai Badan Penanggulangan Bencana Daerah Kabupaten Labuhanbatu Nela Rosa; Yuniman Zebua; Muhammad Raja Siregar
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 3 No. 3: Maret 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v3i3.3373

Abstract

Penelitian ini bertujuan untuk mengetahui Pengaruh pelatihan, pengalaman kerja, lingkungan kerja dan kompetensi terhadap kinerja pegawai Badan Penanggulangan Bencana Daerah Kabupaten Labuhanbatu. Jenis Penelitian Ini Adalah Penelitian Asosiatif. Pengumpulan Data Dalam Penelitian ini dilakukan melalui pendekatan survey dengan jenis penelitian deskriptif kuantitatif dengan menyebar kuesioner kepada 30 responden. Alat analisis data yang digunakan pada penelitian ini menggunakan SPSS (Statistical Product Sofware Solution). Teknik analisis data dalam penelitian ini adalah analisis deskriptif, analisis regresi linear berganda, pengujian hipotesis dengan menggunakan uji signifikan parsial (uji t), pengujian signifikan simultan (uji F), dan pengujian koefisien determinasi (R2). Hasil penelitian ini menunjukkkan bahwa pelatihan, pengalaman kerja, lingkungan kerja dan kompetensi berpengaru terhadap kinerja pegawai Badan Penanggulangan Bencana Daerah Kabupaten Labuhanbatu baik secara parsial maupun secara simultan.
Pengaruh Pelatihan, Pengalaman Kerja, Lingkungan Kerja, dan Kompetensi Terhadap Kinerja Pegawai Badan Penanggulangan Bencana Daerah Kabupaten Labuhanbatu Nela Rosa; Yuniman Zebua; Muhammad Raja Siregar
EKONOMIKA45 :  Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 10 No. 1 (2022): Desember : Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/ekonomika45.v10i1.2250

Abstract

This research aims to determine the influence of training, work experience, work environment and competency on the performance of employees of the Labuhanbatu Regency Regional Disaster Management Agency. This type of research is associative research. Data collection in this research was carried out using a survey approach with a quantitative descriptive research type by distributing questionnaires to 30 respondents. The data analysis tool used in this research uses SPSS (Statistical Product Software Solution). The data analysis techniques in this research are descriptive analysis, multiple linear regression analysis, hypothesis testing using a partial significant test (t test), simultaneous significant test (F test), and testing the coefficient of determination (R2). The results of this research show that training, work experience, work environment and competence influence the performance of employees of the Labuhanbatu Regency Regional Disaster Management Agency both partially and simultaneously.
Digital Marketing Training on MSMEs Built by BPODT (Lake Toba Authority Implementing Agency) Melia, Yona; Rafika, Mulya; Arjuna, Syukron; Siregar, Muhammad Raja; Limbong, Christine Herawati
International Journal Of Community Service Vol. 2 No. 2 (2022): May 2022 (Indonesia - Malaysia)
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v2i2.84

Abstract

Information technology that is developing rapidly can be beneficial for the community in supporting various business activities, both large and small scale businesses, including the activities of Micro, Small and Medium Enterprises (UMKM) so that they can be marketed globally. This activity aims to improve and develop digital marketing which is one of the digital-based product and service marketing techniques carried out by various Micro, Small and Medium Enterprises (UMKM) in the Lake Toba Caldera village. In this study, we describe the impact of digital marketing on sales volume for UMKM actors in the Caldera village. The method used in this research is descriptive qualitative research, namely research methods that are focused on problems based on facts which are carried out by means of observation, interviews and studying documents. The data analysis technique used is descriptive analysis, the results of research in the Caldera village are known.
Pengaruh Quick Ratio, Profitabilitas, Der Dan Ukuran Perusahaan Terhadap Nilai Perusahaan Pada Perusahaan Food & Beverage Yang Terdaftar Di Bei Periode 2019-2023 Fransiska, Hesti; Rambe, Bhakti Helvi; Siregar, Muhammad Raja
Economics and Digital Business Review Vol. 6 No. 2 (2025): February - July
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Short Ratio, Profitabilitas, Debt To Equity Ratio (DER) dan Panjang Perusahaan terhadap Nilai Perusahaan. Penelitian ini dilakukan pada perusahaan sub sektor makanan & minuman yang terindeks di Bursa Efek Indonesia periode 2020-2023. Populasi dalam penelitian ini adalah perusahaan sub sektor makanan & minuman yang terindeks di BEI periode 2019-2023. Penelitian ini menggunakan teknik purposive sampling dengan sampel sebanyak sebelas perusahaan sub sektor makanan & minuman. Short Ratio tidak memiliki pengaruh signifikan secara parsial terhadap nilai perusahaan, dengan nilai t sebesar 1,449 < 1,676 dengan signifikansi 0,153 > 0,05. Profitabilitas tidak memiliki pengaruh signifikan secara parsial terhadap nilai perusahaan, dengan nilai t sebesar -0,360 < 1,676 dengan signifikansi 0,720 > 0,05. Variabel Debt to equity Ratio mempunyai pengaruh parsial yang cukup besar terhadap nilai perusahaan, dengan t-hitung sebesar 4,062 > 1,676 dengan signifikansi sebesar 0,000 > 0,05. Ukuran perusahaan tidak mempunyai pengaruh parsial yang cukup besar terhadap nilai perusahaan, dengan nilai t hitung sebesar -1,494 < 1,676 dengan signifikansi sebesar 0,141 > 0,05. Quick Ratio, Profitabilitas, Debt to equity Ratio dan Ukuran perusahaan mempunyai pengaruh simultan yang cukup besar pada variabel nilai perusahaan dengan F hitung dan F tabel menunjukkan bahwa 5,51 > 2,557 dan nilai signifikansi sebesar 0,001 < 0,05.