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All Journal Jurnal Teknik Kimia Dirosah Islamiyah: Jurnal Studi Islam
Muhammad Saechu
Unknown Affiliation
Religion Chemical Engineering, Chemistry & Bioengineering Chemistry Education Other

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OPTIMASI PEMANFAATAN ENERGI AMPAS DI PABRIK GULA Saechu, Muhammad
Jurnal Teknik Kimia Vol 4, No 1 (2009): JURNAL TEKNIK KIMIA
Publisher : Program Studi Teknik Kimia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jurnal_tekkim.v4i1.119

Abstract

Availibility of world fossil energi will continue scarce and progressively costly. The situation will affect to sugar production cost, specially at SF which still insuffiency of bagasse and burn oil. Insuffiency of bagasse in SF righteously can overcome because sugar cane have enough bagasse content for boiler fuel, with balance installation, efficient equipments, amount and quality of sugar cane milled which is adequate, hence in SF can be obtained excess of bagasse or energy which is useful for raw material of industry.Key words :Energy crisis, sugar factory (SF), cane bagasse, steam generation, steam use, energy efficiency.  
Sharia-Based Marketing Strategy For Umrah Services At Al-Bahjah Haji dan Umroh Bahri, Muhammad; Saechu, Muhammad; Kurniawan, Heru
Dirosah Islamiyah Vol 1 No 2 (2026): April
Publisher : Dirosah Islamiyah: Jurnal Studi Islam

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Abstract

This study aims to analyze the marketing strategies implemented by Al-Bahjah Hajj & Umrah, examine their conformity with Sharia marketing principles, and identify the challenges encountered in their implementation. A qualitative descriptive approach was employed, with data collected through interviews, observations, and documentation, and analyzed using data reduction, data presentation, and conclusion drawing. The findings indicate that Al-Bahjah Hajj & Umrah integrates modern marketing concepts with Islamic values through digital marketing, educational and da’wah-based promotion, partnership development, excellent service, customer loyalty programs, and its flagship Munajat Kubro program. These strategies reflect the application of Marketing 4.0 through digital technology and Marketing 5.0 through customer-oriented services. The marketing practices also demonstrate compliance with Sharia principles, including ṣidq (honesty), amanah (trustworthiness), transparency, maslahah (public benefit), and the avoidance of gharar (uncertainty), as evidenced by transparent information disclosure, supervised promotional content, and the integration of Al-Bahjah’s Manhajiah values into marketing activities. However, the company faces several challenges, including dependence on Buya Yahya’s figure, competition from illegal travel agencies, the rise of backpacker Umrah, regulatory changes in Indonesia and Saudi Arabia, rapid digital marketing developments, and the need to improve human resource quality. To address these challenges, Al-Bahjah Hajj & Umrah continues to strengthen service quality, public education, digital marketing innovation, and human resource development to sustain pilgrims’ trust and loyalty.
Co-Authors Bahri, Muhammad Heru Kurniawan