Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Jurnal Ilmiah Satyagraha
Ni Luh Putu Chandra Kirana
Universitas Pendidikan Nasional
Economics, Econometrics & Finance Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Determinan Customer Satisfaction pada Pengguna Gopay di Kota Denpasar Ni Luh Putu Chandra Kirana; Ni Wayan Wijayanti; Ni Luh Putu Sariani; Desak Made Sukarnasih
Jurnal Ilmiah Satyagraha Vol 5, No 1 (2022)
Publisher : Universitas Mahendradatta Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47532/jis.v5i1.352

Abstract

This study aims to determine the effect of Experiential Marketing, E-Service Quality, Sales Promotion partially and simultaneously on Customer Satisfaction Gopay Users in Denpasar City. Data collection techniques used a questionnaire. The sample in this study were 75 respondents Gopay users in Denpasar City with the purposive sampling method. The data analysis technique using multiple linear regression. The results of this study indicate that Experiential Marketing, E-service Quality, Sales Promotion have a positive and significant effect partially and simultaneously on Customer Satisfaction Gopay users in Denpasar City. Suggestions that can be given by researchers to management are to improve experiential marketing so that customer satisfaction for Gopay users in Denpasar City is achieved.
Co-Authors Desak Made Sukarnasih Ni Wayan Wijayanti