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All Journal JISAE (Journal of Indonesian Student Assesment and Evaluation) Warta Pendidikan : Jurnal Pendidikan dan Budaya
Ahmad
Universitas Gajayana Malang
Education Social Sciences

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Studi Penerapan Digital Marketing Pada UKM Makanan Khas di Kota Malang Maulana Abdul Rahman; Ernani Hadiyati; Martaleni; Ahmad
Warta Pendidikan | e-Journal Vol. 4 No. 4 (2020): Warta Pendidikan
Publisher : Pusat Pengkajian dan Pengembangan Sumber Daya Manusia (P3SDM) Melati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.0503/wp.v4i9.34

Abstract

Pelaku ekonomi UKM (Usaha Kecil Menengah) di Indonesia harus mengikuti perkembangan Era Revolusi Industri 4.0, termasuk pula UKM Makanan di Kota Malang. Tidak ada jalan pilihan lain bagi UKM Makanan di Kota Malang untuk aktif dalam ekonomi digital. Hanya dengan itu UKM Makanan di Kota Malang akan bisa bertahan dan melakukan akselerisasi ekonomi yang luas. Karenanya yang dibutuhkan UKM Makanan di Kota Malang, adalah bagaimana mereka memiliki pengetahuan terkait dengan ekonomi digital. Untuk itu penguasaan terhadap internet, kemampuan penggunaan media sosial, hingga kemampuan membangun jaringan harus diberikan. Menggunakan metode penelitian kualitatif, pada dimensi Social Media Markerting sebagaimana dijelaskan Kim & Ko, UKM Makanan di Kota Malang menggunakan media sosial pada variabel entertainment, interaction, trendiness, dan customization dengan baik. Pemanfaatan media sosial sebagai bagian dari media promosi dan pemasaran, menjadi pendukung peningkatan penjualan produk UKM di Kota Malang. Pada kenyataannya, UKM Makanan di Kota Malang yang telah memiliki nama besar dan terkenal, tidak serta- merta mengutamakan media sosial sebagai alat promosi. Hal itu disebabkan oleh keberadaan mereka telah dikenal dnegan baik oleh pelanggan maupun calon pelanggan baru. Penggunaan media sosial, diutamakan pada variabel trendiness,dan interaction saja. Sementara variabel konvensional word of mouth, masih menjadi andalan.
THE IMPLEMENTATION OF TRAINING AND EDUCATION PROGRAM FOR THE HEADMASTER CANDIDATES AT EDUCATION QUALITY GUARANTY INSTITUTION (LPMP) LAMPUNG Fardarita; Ahmad
JISAE: Journal of Indonesian Student Assessment and Evaluation Vol 6 No 1 (2020): JISAE (Journal of Indonesian Student Assessment and Evaluation)
Publisher : LPPM Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (383.376 KB) | DOI: 10.21009/jisae.v6i1.13775

Abstract

This research was aimed at investigating the reaction, learning achievement, behavior changing, and the effect of training and education program for headmaster candidates by paying attention on institutional, instructional, and behavioral dimension. The research was conducted at the Education Quality Guaranty Institution Lampung. The evaluative qualitative research was applied in this research using blended model of evaluative training model of the Four Levels and the three dimensions cube model. The data was collected by giving questionnaire, observation, interview, documentation, and headmaster candidates’ test results. The result of the research revealed that the purpose of the program was formulated based on the participants’ need, considering the clear qualification of the purpose formulation and the outcome could be observed, the program design described the continuous application strategy dealt with the competence structure, the realization of time, the training and education needed to be improved especially in the use of method, time, management, and the quality of the consumption, the participants’ behavior changing after going back to their working place, the result of the training and education program impacted very much in increasing the school quality, and the appointment of the headmasters considered their competence. As the result of the evaluation, it can be concluded that the headmaster candidates training and education program is categorized good and recommended to be continued with some improvements.
Co-Authors Ernani Hadiyati Fardarita Martaleni - Maulana Abdul Rahman