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All Journal Istithmar: Jurnal Studi Ekonomi Syariah Welfare: Jurnal Pengabdian Masyarakat
Ali Samsuri
IAIN Kediri
Economics, Econometrics & Finance Environmental Science Social Sciences

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Strategi Variasi Produk dalam Mengembangkan Usaha Kedai Kopi Andri Widianto; Ali Samsuri; Sri Hariyanti
Istithmar Vol. 7 No. 2 (2023): Istithmar : Jurnal Studi Ekonomi Syariah
Publisher : Program Studi Ekonomi Syariah Fakultas Ekonomi dan Bisnis Islam IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/istithmar.v7i2.976

Abstract

Pengembangan variasi produk secara berkesinambungan dilakukan untuk menyesuaikan dengan perubahan kebutuhan ataupun keinginan konsumen yang terus berubah-ubah. Tentunya denganstrategi variasi produk diharapkan mampu menjadi solusi dalam melakukan pengembanganusaha. Tujuan penelitian ini untuk mengetahui variasi produk pada kedai kopi dan strategi variasi produk dalam mengembangkan kedai kopi Titik Tuju Coffee Roastery. Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan jenis penelitian studi kasus. Sumber data yang digunakan dengan menggunakan data primer dan sekunder. Berdasarkan hasil penelitian, dapat disimpulkan bahwa penerapan strategi variasi produk yang dilakukan kedai kopi Titik Tuju Coffee & Roastery yang meliputi keberagaman produk baik dari ukuran, harga, serta tampilan. Kemasan yang digunakan memiliki design yang menarik.
Strengthening Collaboration Between Financial Institutions and Universities to Empower a Sustainable Economy Mahamadaree Waeno; Imam Annas Mushlihin; Sri Anugrah Natalina; Sulistyowati Sulistyowati; Ali Samsuri; Nilna Fauza; Moch Zainuddin; Arif Zunaidi; Binti Mutafarida; Yopi Yudha Utama
Welfare : Jurnal Pengabdian Masyarakat Vol. 2 No. 1 (2024): Welfare : March 2024
Publisher : Fakultas Ekonomi dan Bisnis Islam, IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/welfare.v2i1.1229

Abstract

Efforts to strengthen collaboration between financial institutions and universities are a key step in empowering a sustainable economy. This service activity aims to increase cooperation between financial institutions and universities, with a focus on sustainable economic empowerment. The service method is carried out through holding international seminars in a hybrid manner, both face-to-face at the Library Building on the 4th floor of IAIN Kediri and via the Zoom platform. The results of this service include strengthening cooperation between the two entities, broadening students' insight into sustainable financial practices, and contributing to sustainable economic development on campus and in the surrounding community.
Penguatan Jaringan Kerjasama Badan Usaha Milik Desa (BUMDes) Berkah Lestari Desa Jogoroto, Kabupaten Jombang, dan Pedagang Kaki Lima (PKL): Menuju Peningkatan Pendapatan dan Ekosistem Usaha yang Berkelanjutan Sesuai Syariah Ali Samsuri; Amrul Muttaqin
Welfare : Jurnal Pengabdian Masyarakat Vol. 2 No. 1 (2024): Welfare : March 2024
Publisher : Fakultas Ekonomi dan Bisnis Islam, IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/welfare.v2i1.1293

Abstract

Community service activities aim to strengthen the welfare of street vendors (PKL) in Jogoroto Village, Jombang Regency, through a service learning (SL) approach. This service method involves a series of trainings, discussions, and direct practice led by presenters from the Jombang Regency Cooperative Service and lecturers from IAIN Kediri, Amrul Muttaqin, and MEI. Street vendors are given knowledge and skills in business management, marketing, and finance and are guided in designing a comprehensive business plan. As a result, street vendors succeeded in increasing their confidence and knowledge, as well as designing more sustainable business strategies. This activity also strengthens cooperation between street vendors and Berkah Lestari Village-Owned Enterprises (BUMDes), providing a positive impact on improving the local business ecosystem and the economic potential of street vendors in accordance with sharia principles.
Co-Authors Amrul Muttaqin Andri Widianto Binti Mutafarida Imam Annas Mushlihin Mahamadaree Waeno Moch Zainuddin Nilna Fauza Sri Anugrah Natalina Sri Hariyanti Sulistyowati Sulistyowati Yopi Yudha Utama Zunaidi, Arif