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All Journal Jurnal Abdimas Pariwisata Bogor Hospitality Journal
Revi Agustin
Universitas Negeri Jakarta
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Penguatan Kelembagaan Desa Wisata melalui Promosi Digital Marketing di Desa Cisaat, Kecamatan Ciater, Kabupaten Subang Jenal Abidin; Rezka Fedrina; Revi Agustin
Jurnal Abdimas Pariwisata Vol. 3 No. 1 (2022): Jurnal Abdimas Pariwisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/jap.v3i1.292

Abstract

Strengthening Tourism Village Institutions through Digital Marketing Promotion in Cisaat Village, Ciater District, Subang Regency An increase in the number of tourist visits to a destination is an indicator of the success of an effective marketing promotion strategy. The selection of an effective marketing promotion strategy that is in accordance with market trends is an absolute must. One of the effective media in the promotion of destination marketing is to use digital marketing media. Cisaat Tourism Village, Subang is one of the villages that makes tourism one of the sectors that drive the economy of its people. Cisaat Tourism Village has considerable potential including cultural tourism, nature tourism and educational tourism. Cisaat Tourism Village has a weakness in terms of marketing promotion so that the increase in the number of visits is not significant. Community service programs are expected to be the solution. The activities carried out were workshops on making tourist village websites, digital marketing workshops to increase knowledge and skills regarding interesting content for website marketing and social media marketing. The output of this activity is the availability of a marketing promotion website for tourism village packages, the skills of tourism village managers in creating social media marketing promotional content.
DAMPAK PESEBARAN VIRUS CORONA (COVID-19) TERHADAP PERJALANAN WISATA RELIGI (UMROH) DI WILAYAH JAKARTA Rahmat Darmawan; Jenal Abidin; Revi Agustin
Bogor Hospitality Journal Vol 5 No 1 (2021): Bogor Hospitality Journal
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Pariwisata Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55882/bhj.v5i1.38

Abstract

This study aims to analyze the impact that occurs due to the closing of the permit for religious tourism visits for Umrah, both direct and indirect impacts. In addition, this study will also analyze the impact that occurs on tourists who fail to depart on Umrah travel trips and also the impact on Travel Bureaus specifically for Umrah religious travel as travel organizers.This study uses qualitative research methods with reference to the concept of religious tourism, and the economic impact on the religious travel business of Umrah. The population of this study is in the form of a social situation, namely the stakeholders associated with tourism travel, namely the DKI Jakarta Tourism Office, the Jakarta religious office, the Umrah religious tourism industry players and the people who will be the participants of the Umrah tour. The research instruments in this are observation, interviews and literature study. Data analysis used the Miles and Huberman model with data triangulation.The results of the study show that there are four impacts of closing Umrah religious tourism visits by the Government of Saudi Arabia, namely the direct impact, indirect impact, follow-up impact and psychological impact.
Co-Authors Fedrina, Rezka Jenal Abidin Rahmat Darmawan