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READINESS TO CHANGE OF HOME TAILORED ENTREPRENEURS IN TECHNOLOGY-BASED PERSPECTIVE Iwan Hermawan; Sartono Sartono; Gita Hindrawati
Jurnal Aktual Akuntansi Keuangan Bisnis Terapan (AKUNBISNIS) Vol 4, No 2 (2021)
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/akunbisnis.v4i2.3108

Abstract

Flexibility to face changes in line with digital development and business challenges in market turbulence, exchange rates, and pandemic must be held by an entrepreneur to survive today. Entrepreneurs should manage tangible assets such as information technology (IT) and intangible assets such as knowledge inherent in human capital. Both processes will build resilience and foundation toovercome changes as complex as any future business challenges. IT as a knowledge infrastructureneedsactivities support in processing, protecting, and distributing within organizational entities such as knowledge-sharing (KS). The existence of robustKS in the organization atmosphere encourages entities to be more cohesive in organizational learning, builds individual capability and creativity, and solves many work-life problems, which is related to the readiness of entrepreneurs to face change. The purpose of this research is to bridge inconclusive problem gaps between the effect of ITon readiness to change (RTC) by offering KS mediation. It is confirmatory research with a quantitative Structural Equation Modeling approach by taking 151 samples. The respondent ishome tailor entrepreneurs in the SMEs area. This study empirically proves that KS can be a partial mediator to leverage the role of IT on RTC.Flexibility to face changes in line with digital development and business challenges in market turbulence, exchange rates, and pandemic must be held by an entrepreneur to survive today. Entrepreneurs should manage tangible assets such as information technology (IT) and intangible assets such as knowledge inherent in human capital. Both processes will build resilience and foundation toovercome changes as complex as any future business challenges. IT as a knowledge infrastructureneedsactivities support in processing, protecting, and distributing within organizational entities such as knowledge-sharing (KS). The existence of robustKS in the organization atmosphere encourages entities to be more cohesive in organizational learning, builds individual capability and creativity, and solves many work-life problems, which is related to the readiness of entrepreneurs to face change. The purpose of this research is to bridge inconclusive problem gaps between the effect of ITon readiness to change (RTC) by offering KS mediation. It is confirmatory research with a quantitative Structural Equation Modeling approach by taking 151 samples. The respondent ishome tailor entrepreneurs in the SMEs area. This study empirically proves that KS can be a partial mediator to leverage the role of IT on RTC.
Beyond Price: Does Perceived Quality Dictate Consumer Purchase Timing? - Ardiyanti, Vika Diyah; Iwan Hermawan; Gita Hindrawati; Luqman Khakim; Febrina Indrasari
Admisi dan Bisnis Vol. 27 No. 1 (2026): PEBRUARI 2026
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The intensifying competition in Indonesia’s coffee industry necessitates a deep understanding of the factors influencing purchase decisions. This study examines the effects of Consumer Value, Consumer Trust, and Product Variety on Purchase Decision, with Perceived Quality serving as a moderating variable. An associative quantitative approach employing moderation analysis was conducted on 675 urban coffee consumers who drink coffee at least four times per week, using a 1–6 Likert scale questionnaire. Classical assumption tests indicated no multicollinearity (VIF < 10) or heteroscedasticity (Sig. > 0.05). Although the data were not normally distributed, regression analysis remained valid due to the large sample size. Multiple regression results revealed that Consumer Value (β = 0.337; p < 0.001), Consumer Trust (β = 0.164; p < 0.001), and Product Variety (β = 0.173; p < 0.001) have significant positive effects on Purchase Decision, with Consumer Value being the strongest predictor. The Moderated Regression Analysis (MRA) further indicated that Perceived Quality significantly strengthens the relationship between Consumer Trust and Purchase Decision (β = 0.125; p < 0.001), but does not moderate the effects of Consumer Value or Product Variety. These findings reinforce the commitment-trust theory and the means-end model, highlighting the synergistic role of perceived quality in enhancing the influence of trust on purchase decisions. Practically, coffee businesses should maintain a high perception of quality through quality assurance, certification, and product consistency to maximize the impact of trust, while simultaneously sustaining product value and variety to achieve competitive advantage.
Pendampingan Digitalisasi Operasional Toko Naungan Lembaga Ekonomi Ansor Kreatif Kecamatan Gunungpati Rifka Uzma Wardati; Slamet; Naya Yasinta Ramadhanti; Gita Hindrawati; Dheanda Maurizta Chairunnisa; Alya Hasna Fauziyyah; Linda Aprillianti
Jurnal Pengabdian Masyarakat - PIMAS Vol. 5 No. 1 (2026): Februari
Publisher : LPPM Universitas Harapan Bangsa Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35960/pimas.v5i1.2156

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) memiliki kontribusi signifikan terhadap perekonomian nasional, namun masih menghadapi keterbatasan dalam pemanfaatan teknologi digital, khususnya pada aspek operasional dan pemasaran berbasis platform daring. Kegiatan pengabdian kepada masyarakat ini bertujuan meningkatkan kapasitas digital Toko Green LEAK sebagai unit usaha binaan Lembaga Ekonomi Ansor Kreatif (LEAK) Kecamatan Gunungpati, Kota Semarang. Metode pelaksanaan menggunakan pendekatan partisipatif berbasis capacity building melalui tahapan survei kebutuhan, pelatihan literasi digital, pendampingan teknis pembuatan dan optimasi akun e-commerce, penguatan konten promosi digital, serta implementasi pencatatan operasional berbasis platform. Hasil kegiatan menunjukkan peningkatan pemahaman dan keterampilan mitra dalam mengelola toko online, peningkatan kualitas konten promosi, serta perubahan awal pada efisiensi operasional dan jangkauan pemasaran. Program ini berkontribusi pada penguatan daya saing UMKM lokal dan mendukung keberlanjutan transformasi digital berbasis komunitas.