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p-Index From 2020 - 2025
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This Author published in this journals
All Journal International Journal of Visual and Performing Arts Eduvest - Journal of Universal Studies
Hanisa Hasan
Universiti Malaysia Kelantan
Aerospace Engineering Arts Humanities Computer Science & IT Education Health Professions Neuroscience Social Sciences

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Analysis of Symbols in Campaign Women Illustration of “The Beauty from Sabang to Merauke Ariani Kusumo Wardhani; Hanisa Hasan; Renita Azzhara
Eduvest - Journal of Universal Studies Vol. 2 No. 5 (2022): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (6180.633 KB) | DOI: 10.59188/eduvest.v2i5.432

Abstract

The beauty of women who are very diverse is not limited to physical beauty, but there are many points of view that can be seen; therefore, women are the main target audience in the campaign. The trend of women's beauty is generally much influenced by the socio-cultural background of a society. As in the work of designer Nadya Noor who collaborated with Base, a beauty product company, by creating an illustration applied for campaign on clothing about beauty standardization, this work was inspired by the unique shapes of the big islands in Indonesia, as well as the diversity of women in Indonesia who very diverse. The research method using qualitative methods is to analyze the illustrations on clothes with the delivery of messages in the design. Through this work, the researcher examines the visual elements of fashion illustrations in campaigns with the messages conveyed through visuals in campaigns related to illustrations, colors, layouts, with data collection techniques through library research, documentation and interviews. The illustration can be symbols for Indonesian representation from all rases in Indonesia. The current study also would collaborate with international partner from School of Creative of Technology and Heritage Universiti Malaysia Kelantan. The expertise of the international partner regarding design creative visual issues would be beneficial to conduct the current study. More importantly, such expertise is required within the field of Communication Technology and Creative Industry contribute significantly within the literature, and to strengthen the international exposure of the current study. The research team from UMB would conduct the literature review, data collection, and data analysis. Meanwhile, the international partner from School of Creative of Technology and Heritage UMK would conduct the literature review, mainly on the creative industry construct. Finally, the output of this research is to publish the research result on International Journal of Art and Design Education, which is a indexed international journal.
A semiotic intertextual analysis of beauty influencers' communication strategies on youtube: uncovering meaning and influence by using Pierce's framework Ariani Wardhani; Hanisa Hasan
International Journal of Visual and Performing Arts Vol 5, No 1 (2023)
Publisher : ASSOCIATION FOR SCIENTIFIC COMPUTING ELECTRICAL AND ENGINEERING (ASCEE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31763/viperarts.v5i1.1066

Abstract

This research aims to conduct a semiotic intertextual analysis of beauty influencers on YouTube. Specifically, the study centers on two prominent beauty influencers, Andra Alodita, and Kornelia Meilinda, and their strategies for effectively promoting recommended lipstick products. The research was conducted employing a qualitative approach, utilizing Peirce's semiotic theory. The findings reveal that beauty influencers strategically employ visual elements to convey meaning and captivate viewers' attention. Both Andra Alodita and Kornelia Meilinda meticulously craft their content, considering factors such as color schemes, backgrounds, and object placement. They adopt distinct approaches to reviewing lipstick products tailored to diverse audiences and preferences. This multiplicity of perspectives enhances the complexity of semiotic elements within beauty influencer content and broadens the spectrum of meanings conveyed to viewers. Furthermore, the findings underscore the significance of semiotic intertextuality as a potent tool for beauty influencers to shape meaning, influence perceptions, and resonate with their extensive audience. These findings offer valuable insights for marketers, brands, and content creators seeking to leverage semiotics' potential in shaping beauty trends and consumer behavior.
Co-Authors Ariani Kusumo Wardhani Ariani Wardhani Renita Azzhara