Article Per Year (5 Year)
p-Index From 2020 - 2025
1.829
P-Index
This Author published in this journals
All Journal MIX : Jurnal Ilmiah Manajemen Panggung Gondang: Jurnal Seni dan Budaya Gelar : Jurnal Seni Budaya Jurnal Abdi Masyarakat (JAM) Prosiding Seri Seminar Nasional Eduvest - Journal of Universal Studies Panggung
Ariani Kusumo Wardhani
Universitas Mercu Buana
Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Industrial & Manufacturing Engineering Materials Science & Nanotechnology Neuroscience Social Sciences

Published : 9 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 9 Documents
Search

 1 
THE EFFECT OF YOUTUBE MEDIA OF ONLINE REVIEW, VISUALIZATION AND TRUST ON INTENTION TO BUY SMARTPHONE Ariani Kusumo Wardhani; Dearna Kee June Chen
MIX: JURNAL ILMIAH MANAJEMEN Vol 11, No 1 (2021): MIX : Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/mix.2021.v11i1.003

Abstract

Within the conduct of the study, the research adopted the TAM (Technology Acceptance) theory as the basis for identifying the factors that influence the customers to perform transactions through online sites. Furthermore, within the study as well the researcher would like to adopt the TPB (Theory Planned Behaviour) as the support of TAM theory in predicting the online consumer behaviours within the online sites. On the other hand, in the data analysis the researcher has run by using the PLS 3.0. In the same time, survey by means of questionnaire distribution carried out toward the respondents who used to perform transactions through online sites. Finally,  this research found that visualization, online review and trust have positive impact on purchase intention smartphone of consumer  through You Tube Channel
Tinjauan Visual Promosi Pariwisata untuk Pengembangan Budaya Betawi di Jakarta Ariani Kusumo Wardhani; Edi Chandra; Muhammad rafi Agustina
Gondang: Jurnal Seni dan Budaya Vol 4, No 2 (2020): GONDANG: JURNAL SENI DAN BUDAYA, DESEMBER 2020
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1033.728 KB) | DOI: 10.24114/gondang.v4i2.19751

Abstract

The purpose of this study is to analyze the Betawi Culture promotional media that has been carried out by the DKI Jakarta Provincial Tourism and Culture Office and to find out the visualization needed for the development of Betawi Culture promotion in the future. A review of the existing Betawi Culture promotional media was carried out to analyze tourism promotion media through a visual review that has been carried out by the DKI Jakarta Provincial Tourism and Culture Office in developing Betawi culture for tourism promotion. The problem is focused on the Betawi tribe, which is the original ethnic group of the people of Jakarta. In order to approach this problem, a visual theory reference is used to analyze the promotional media that has been carried out by the Ministry of Tourism and Culture of DKI Jakarta. The data were collected by conducting a survey of respondents and interviews. Furthermore, descriptive qualitative analysis was carried out using visual media theory. Based on the results of the research, it shows that the Jakarta City Government Tourism and Culture Office has carried out tourism promotion activities by conducting promotions in print and digital media
ANALISA VIDEO YOUTUBE “BUAH MANIS JAGA KEJAYAAN LELUHUR SUKU BADUY” SEBAGAI RESPON PEMBANGUNAN BUDAYA BERKELANJUTAN Edy Chandra; Ariani Kusumo Wardhani; Lidya Novita; Vanesa Verensian
PROSIDING SERINA Vol. 1 No. 1 (2021): PROSIDING SERINA III 2021
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (986.438 KB) | DOI: 10.24912/pserina.v1i1.16383

Abstract

The Indonesian nation is a nation known for its natural wealth and cultural and ethnic diversity. One of them is the Baduy Tribe who has been known and talked about by the community. With loyalty to customs and the universe. In the end, a stigma emerged in the community, that the Baduy Tribe is a tribe that sells honey. This stigma has emerged as a controversy after President Jokowi wore traditional Baduy clothing at the state event of the Indonesian MPR Session in 2021, which was raised by several netizens on Twitter social media.The controversy over this statement has aroused the response of netizens in mainstream media, so that it becomes an interesting topic to try to glance at virtual anthropological content on YouTube social media which has been produced by various sources of users of YouTube social media accounts. In this study using a virtual ethnographic research method on a YouTube social media channel called ASUMSI with the category " Distrik:Buah Manis Jaga Kejayaan Leluhur Suku Baduy ".Through the virtual ethnographic research method, it will be explored in more depth how netizens respond to the controversy regarding the stigmatization of the Baduy Tribe as an ethnic honey seller. And ends with a conclusion that virtual ethnography through YouTube social media has great potential to build a positive image of the life of the Baduy Tribe, as one of the ethnic diversity in Indonesia, which is part of the response to sustainable cultural development in the industrial era. 4.0.Bangsa Indonesia merupakan sebuah bangsa yang dikenal dengan kekayaan alam dan keanekaragaman budaya dan suku. Salah satunya adalah Suku Baduy yang telah dikenal dan dibicarakan oleh masyarakat. Dengan kesetiaan pada adat istiadat dan alam semesta. Pada akhirnya muncul stigma dimasyarakat, bahwa Suku Baduy merupakan suku penjual madu. Stigma ini mencuat menjadi kontroversi perbincangan pasca Presiden Jokowi mengenakan pakaian adat Suku Baduy pada acara kenegaraan Sidang MPR RI tahun 2021, yang dilontarkan oleh beberapa netizen di media sosial Twitter. Kontroversi pernyataan tersebut telah memabangkitkan respon para netizen di media mainstream, sehingga menjadi sebuah topik menarik untuk mencoba melirik konten antropologi virtual pada media sosial YouTube yang telah banyak diproduksi oleh berbagai sumber pengguna akun media sosial YouTube. Dalam penelitian ini menggunakan metode penelitian etnografi virtual pada channel media sosial YouTube yang bernama ASUMSI dengan kategori “Distrik:Buah Manis Jaga Kejayaan Leluhur Suku Baduy”.Melalui metode penelitian etnografi virtual akan ditelusuri lebiih mendalam bagaimana netizen merespon terhadap kontroversi pernyataan stigma Suku Baduy sebagai etnis penjual madu. Dan berakhir kepada sebuah kesimpulan bahwa etnografi virtual melalui media sosial YouTube memiliki potensi besar membangun citra positif kehidupan Suku Baduy, sebagai salah satu keanekaragaman suku di Indonesia, yang menjadi bagian dari respon pembangunan budaya berkelanjutan di era industri. 4.0 
Analysis of Symbols in Campaign Women Illustration of “The Beauty from Sabang to Merauke Ariani Kusumo Wardhani; Hanisa Hasan; Renita Azzhara
Eduvest - Journal of Universal Studies Vol. 2 No. 5 (2022): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (6180.633 KB) | DOI: 10.59188/eduvest.v2i5.432

Abstract

The beauty of women who are very diverse is not limited to physical beauty, but there are many points of view that can be seen; therefore, women are the main target audience in the campaign. The trend of women's beauty is generally much influenced by the socio-cultural background of a society. As in the work of designer Nadya Noor who collaborated with Base, a beauty product company, by creating an illustration applied for campaign on clothing about beauty standardization, this work was inspired by the unique shapes of the big islands in Indonesia, as well as the diversity of women in Indonesia who very diverse. The research method using qualitative methods is to analyze the illustrations on clothes with the delivery of messages in the design. Through this work, the researcher examines the visual elements of fashion illustrations in campaigns with the messages conveyed through visuals in campaigns related to illustrations, colors, layouts, with data collection techniques through library research, documentation and interviews. The illustration can be symbols for Indonesian representation from all rases in Indonesia. The current study also would collaborate with international partner from School of Creative of Technology and Heritage Universiti Malaysia Kelantan. The expertise of the international partner regarding design creative visual issues would be beneficial to conduct the current study. More importantly, such expertise is required within the field of Communication Technology and Creative Industry contribute significantly within the literature, and to strengthen the international exposure of the current study. The research team from UMB would conduct the literature review, data collection, and data analysis. Meanwhile, the international partner from School of Creative of Technology and Heritage UMK would conduct the literature review, mainly on the creative industry construct. Finally, the output of this research is to publish the research result on International Journal of Art and Design Education, which is a indexed international journal.
RELASI VISUAL PADA KONTEN YOUTUBE ANDRA ALODITA DAN MEILINDA KORNELLIA MELALUI KAJIAN SEMIOTIKA Wardhani, Ariani Kusumo; Musnur, Irfandi; Hassan, Hanisa
PANGGUNG Vol 33, No 4 (2023): Eksistensi Tradisi dalam Narasi Seni Modern
Publisher : LP2M ISBI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26742/panggung.v33i4.2906

Abstract

Media Youtube dan konten visual merupakan dua diksi yang melahirkan fenomena-fenomena baru dalam kajian tanda. Kehadiran media tersebut membongkar ketatnya produksi visual yang terlihat pada media televisi (konvensional). Menarikya, media Youtube kini membuka wahana baru dalam penciptaan relasi visual yang lebih longgar. Kebebasan ini menciptakan beragam kreatifitas dalam produksi visual. Tawaran baru bermunculan melalui tampilan visual keseharian dari para Vlogger maupun influencer. Khususnya pada beautyinfluencer, produksi promosi melalui youtube tidak lagi menyuguhkan kompleksitas desain ala iklan televisi, namun visualisasi keseharian para influencer menggunakan skincare menarik banyak pengunjung maya. Persitiwa ini menjadi sebuah wacana yang sangat menarik untuk didiskusikan. Untuk itu, kehadiran penelitian ini mencoba mengungkap bagaiman relasi visual tersebut dapat terjadi melalui kajian semiotika intertekstual. Objek materi dalam kajian ini adalah dua beauty influencer perempuan Indonesia yakni Andra Alodita dan Meilinda Kornellia. Pendekatan jenis peneltian dilakukan melalui paradigma kualitatif dengan metode studi kasus. Melalui metode tersebut, data diperoleh dengan teknik observasi, literasi, pustaka dan analisa konten visual pada video Youtube. Selanjutnya pembahasan mendalam dilakukan melalui kajian semiotika intertekstual Charles Sanders Peirce. Pembacaan semiotika melalui Pierce membongkar persoalanpersoalan dalam kehadiran relasi tanda-tanda baru yang lahir dari para beauty influencer melalui media Youtube. Hal ini berimplikasi pada tawaran-tawaran baru dalam dunia kreatifitas periklanan yang lebih bebas. Keywords: beauty influencer, semiotika intertekstual, YouTube, Relasi Visual.
RELASI VISUAL PADA KONTEN YOUTUBE ANDRA ALODITA DAN MEILINDA KORNELLIA MELALUI KAJIAN SEMIOTIKA Ariani Kusumo Wardhani; Irfandi Musnur; Hanisa Hassan
PANGGUNG Vol 33 No 4 (2023): Eksistensi Tradisi dalam Narasi Seni Modern
Publisher : LP2M ISBI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26742/panggung.v33i4.2906

Abstract

Media Youtube dan konten visual merupakan dua diksi yang melahirkan fenomena-fenomena baru dalam kajian tanda. Kehadiran media tersebut membongkar ketatnya produksi visual yang terlihat pada media televisi (konvensional). Menarikya, media Youtube kini membuka wahana baru dalam penciptaan relasi visual yang lebih longgar. Kebebasan ini menciptakan beragam kreatifitas dalam produksi visual. Tawaran baru bermunculan melalui tampilan visual “keseharian” dari para Vlogger maupun influencer. Khususnya pada “ beautyinfluencer”, produksi promosi melalui youtube tidak lagi menyuguhkan kompleksitas desain ala iklan televisi, namun visualisasi keseharian para influencer menggunakan skincare menarik banyak pengunjung maya. Persitiwa ini menjadi sebuah wacana yang sangat menarik untuk didiskusikan. Untuk itu, kehadiran penelitian ini mencoba mengungkap bagaiman relasi visual tersebut dapat terjadi melalui kajian semiotika intertekstual. Objek materi dalam kajian ini adalah dua beauty influencer perempuan Indonesia yakni Andra Alodita dan Meilinda Kornellia. Pendekatan jenis peneltian dilakukan melalui paradigma kualitatif dengan metode studi kasus. Melalui metode tersebut, data diperoleh dengan teknik observasi, literasi, pustaka dan analisa konten visual pada video Youtube. Selanjutnya pembahasan mendalam dilakukan melalui kajian semiotika intertekstual Charles Sanders Peirce. Pembacaan semiotika melalui Pierce membongkar persoalanpersoalan dalam kehadiran relasi tanda-tanda baru yang lahir dari para beauty influencer melalui media Youtube. Hal ini berimplikasi pada tawaran-tawaran baru dalam dunia kreatifitas periklanan yang lebih bebas. Keywords: beauty influencer, semiotika intertekstual, YouTube, Relasi Visual.
The Empowerment of Kembangan Utara Community in Increasing the Value of Soap Products Made from Waste Cooking Oil Through Visual Branding Wardhani, Ariani Kusumo; Ulita, Novena; Malihah, Fadhila Dhia
Jurnal Abdi Masyarakat (JAM) Vol 10, No 2 (2025): JAM (Jurnal Abdi Masyarakat) - Maret 2025
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jam.v10i2.30258

Abstract

Waste Cooking Oil (WCO) is a prevalent form of household waste in Indonesia, often mismanaged due to a lack of awareness and infrastructure. In the densely populated area of RW 06 Kembangan Utara, Jakarta, improper waste disposal exacerbates environmental issues. However, repurposing WCO into soap offers renewed benefits and utility. Despite this, the association of the product with WCO creates a stigma that hinders its acceptance and economic viability. This community empowerment initiative aimed to address these challenges by enhancing the perceived value of soap products through visual branding strategies. Conducted over 12 sessions, the program engaged the RW 06 Kembangan Utara community in six systematic stages, providing education on WCO processing, product development, and branding. As a result, the community not only gained awareness about sustainable waste management but also acquired skills in creating visually appealing packaging to market their soap products effectively. The initiative serves as a foundation for fostering environmental responsibility and economic empowerment, encouraging the community to continue this small but impactful step toward a healthier and more sustainable future.
Production and exchange of meaning in instagram beauty influencer visual content in Indonesia: a social semiotic analysis Wardhani, Ariani Kusumo; Hassan, Hanisa; Musnur, Irfandi
Gelar: Jurnal Seni Budaya Vol. 21 No. 2 (2023)
Publisher : Institut Seni Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/glr.v21i2.4748

Abstract

The development of technology aligns with the evolution of information media, which is increasingly dynamic in contemporary times. Instagram serves as a social media platform employed by beauty influencers to disseminate information pertaining to beauty. Visual content showcasing diverse beauty reviews captivates a substantial female audience, resulting in millions of followers on Instagram. This study aims to interpret the conveyed meanings by Indonesian female beauty influencers, such as Tasya Farasya, Kesha Ratuliu, and Hanggini. The qualitative methodology employs social semiotic theory to extract meanings embedded in the text or discourse presented by each influencer, considering social and cultural perspectives. This research adopts a constructivist paradigm, emphasizing the production and exchange of meanings. The study analyzes the meaning behind the messages conveyed by each beauty influencer on social media. The images portrayed by Tasya Farasya, Kesha Ratuliu, and Hanggini exhibit distinct representations both interactively and compositionally. The interactive metaphoric function is evident in the endurance of their image, showcased through visually appealing content on Instagram photos. This results in the creation of a multimodal visual composition in the photos.
RELASI VISUAL PADA KONTEN YOUTUBE ANDRA ALODITA DAN MEILINDA KORNELLIA MELALUI KAJIAN SEMIOTIKA Wardhani, Ariani Kusumo; Musnur, Irfandi; Hassan, Hanisa
PANGGUNG Vol 33 No 4 (2023): Eksistensi Tradisi dalam Narasi Seni Modern
Publisher : LP2M ISBI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26742/panggung.v33i4.2906

Abstract

Media Youtube dan konten visual merupakan dua diksi yang melahirkan fenomena-fenomena baru dalam kajian tanda. Kehadiran media tersebut membongkar ketatnya produksi visual yang terlihat pada media televisi (konvensional). Menarikya, media Youtube kini membuka wahana baru dalam penciptaan relasi visual yang lebih longgar. Kebebasan ini menciptakan beragam kreatifitas dalam produksi visual. Tawaran baru bermunculan melalui tampilan visual “keseharian” dari para Vlogger maupun influencer. Khususnya pada “ beautyinfluencer”, produksi promosi melalui youtube tidak lagi menyuguhkan kompleksitas desain ala iklan televisi, namun visualisasi keseharian para influencer menggunakan skincare menarik banyak pengunjung maya. Persitiwa ini menjadi sebuah wacana yang sangat menarik untuk didiskusikan. Untuk itu, kehadiran penelitian ini mencoba mengungkap bagaiman relasi visual tersebut dapat terjadi melalui kajian semiotika intertekstual. Objek materi dalam kajian ini adalah dua beauty influencer perempuan Indonesia yakni Andra Alodita dan Meilinda Kornellia. Pendekatan jenis peneltian dilakukan melalui paradigma kualitatif dengan metode studi kasus. Melalui metode tersebut, data diperoleh dengan teknik observasi, literasi, pustaka dan analisa konten visual pada video Youtube. Selanjutnya pembahasan mendalam dilakukan melalui kajian semiotika intertekstual Charles Sanders Peirce. Pembacaan semiotika melalui Pierce membongkar persoalanpersoalan dalam kehadiran relasi tanda-tanda baru yang lahir dari para beauty influencer melalui media Youtube. Hal ini berimplikasi pada tawaran-tawaran baru dalam dunia kreatifitas periklanan yang lebih bebas. Keywords: beauty influencer, semiotika intertekstual, YouTube, Relasi Visual.
Co-Authors CHANDRA, EDY Dearna Kee June Chen Edi Chandra Fadhila Dhia Malihah Hanisa Hasan Hanisa Hassan Hassan, Hanisa Irfandi Musnur Lidya Novita Muhammad rafi Agustina Novena Ulita, Novena Renita Azzhara Vanesa Verensian