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Empowerment of Housewives and Marketing Strategies in the Development of Various Citrus Fruit Processed Businesses in Catur Village, Kintamani, Bali Ni Luh Putu Putri Setianingsih; I Ketut Selamet; I Wayan Sudiarta; I Wayan Wesna Astara
Asian Journal of Applied Business and Management Vol. 2 No. 3 (2023): August 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajabm.v2i3.5591

Abstract

The activities of the Assisted Village Empowerment Program, which are carried out in Catur Village, Kintamani, and Bangli-Bali, aim to increase the knowledge and skills of groups of housewives in managing the results of citrus fruit products into various processed citrus fruits that have economic value. The Housewives Group has become a leader in citrus fruit management at the household level. The methods used include observation, counseling, education, and direct practice. Based on the results, 100% of the Housewives Group can use tools for the product manufacturing process to produce various processed citrus fruits that have economic value and quality. The group of housewives in Catur Village, after receiving socialization and training, is committed to producing citrus fruits and making various processed citrus fruits into products that have economic value and quality.
Penglipuran Tourism Village, Kubu Village, Bangli District, Bali In Maintaining Bali Local Wisdom Values I Wayan Wesna Astara; Nyoman Putu Budiartha; Putu Ayu Sriasih Wesna; I Ketut Selamet; I Kadek Merta Wijaya
Journal of Legal and Cultural Analytics Vol. 2 No. 3 (2023): August 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jlca.v2i3.5804

Abstract

Development of the Penglipuran tourism village based on Balinese local wisdom is a solution to the settlement of AYDs land cases in the Penglipuran Traditional Village in the legal and cultural context associated with Law Number 10 of 2009 concerning tourism-related to the issuance of Bali Province Regional Regulation No. 5 of 2020 regarding standards for the implementation of Balinese cultural tourism. Article 1, paragraph b, Tourism Village However, ideologically, culturally, and legally, there is a hidden potential for conflict. The problem of tourist villages can be solved using absorption methods from research results to provide solutions for managing tourist villages. The methods used in legal issues in the management of tourism villages include focus group discussions, mentoring, lectures on legal studies, dissecting cases related to tourism village institutions, and finding potential strategies for Balinese local wisdom to strengthen wisdom-based tourism villages
Penguatan Kapasitas LPD Desa Adat Di Bali Melalui Penyuratan Awig-Awig Suwitra, I Made; Selamet, I Ketut; Datrini, Luh Kade
Jurnal Hukum & Pembangunan
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The Village Credit Institution (LPD) owned by Desa Adat in Bali is oriented to strengthen the economy of indigenous peoples (krama adat) through lending (loans) and savings. The main source of capital for LPDs is the commitment and trust of all village manners which are submitted through the Adat Village Management Board (Prajuru) and the LPD Board. The strengthening of LPDs is in its management and accounting system and its supervision, because it is not uncommon for LPDs that are already large due to weak monitoring systems, poor management and accounting systems to misuse LPD funds utilization which causes LPD to no longer be operational or temporarily bankrupt like LPD in Adat Selulung Village, Kintamani Bangli. The bankruptcy of the LPD was also caused by the weakness of the Prajuru Adat in taking quick steps to replace corrupt officials on the one hand, while on the other hand it did not abolish its obligation to return funds that could not be accounted for through the imposition of civil sanctions or those known as pamidanda (sanction) in awig-awig.
Pemberdayaan Kelompok Wanita Tani Jeruk Subak Tegalan Mabi, Kintamani - Bangli Purnami, A. A. Sri; Selamet, I Ketut; Rustini, Ni Made
Lumbung Inovasi: Jurnal Pengabdian kepada Masyarakat Vol. 9 No. 3 (2024): September
Publisher : Lembaga Penelitian dan Pemberdayaan Masyarakat (LITPAM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/linov.v9i3.2029

Abstract

Tujuan dari kegiatan pemberdayaan ini adalah untuk meningkatkan keterampilan dan pengetahuan anggota Kelompok Wanita Tani Jeruk di Subak Tegalan Mabi, Kintamani, Bangli dalam budidaya dan pengolahan jeruk. Mitra yang terlibat dalam kegiatan ini terdiri dari 20 orang anggota kelompok. Metode pelaksanaan meliputi pelatihan intensif dan pendampingan partisipatif, fokus pada pengolahan jeruk menjadi produk bernilai tambah, dan strategi pemasaran digital. Hasil kegiatan menunjukkan peningkatan signifikan dalam pengetahuan dan keterampilan anggota kelompok dalam mengolah jeruk menjadi produk olahan seperti manisan dan sirup serta memasarkan produk melalui media sosial dan platform e-commerce. Hal ini bisa dilihat dari nilai rata-rata skor pemahaman peserta dalam aspek pengolahan (X1) sebelum adanya pendampingan dari tim pengabdian sebesar 1,062 yang artinya bahwa kelompok Wanita tani jeruk tidak paham dalam mengolah buah jeruk menjadi produk olahan. Setelah dilakukan pendampingan oleh tim pengabdian rata-rata skor nya sebesar 3, yang artinya bahwa kelompok Wanita tani jeruk paham dalam mengolah buah jeruk menjadi produk olahan. Sedangkan dari aspek pemasara (X2) nilai rata-rata skor pemahaman peserta sebelum dilakukan pelatihan sebesar 1,066 yang artinya bahwa kelompok Wanita tani jeruk tidak paham tentang strategi pemasaran digital. Setelah dilakukan pendampingan oleh tim pengabdian rata-rata skornya meningkat menjadi 3,01 yang artinya bahawa kelompok Wanita tani jeruk sudah paham tentang pemanfaatan media sosial untuk memasarkan produk. Rekomendasi dari kegiatan ini adalah melanjutkan pendampingan dan pelatihan berkelanjutan, memperluas akses ke pasar yang lebih luas, dan memperkuat kolaborasi dengan lembaga terkait untuk mendukung keberlanjutan ekonomi kelompok. Dengan demikian, kegiatan ini berhasil memberdayakan anggota kelompok wanita tani, meningkatkan kemandirian ekonomi, dan menciptakan model usaha tani jeruk yang berkelanjutan di Subak Tegalan Mabi, Kintamani, Bangli. Empowerment of the Orange Farming Women's Group in Subak Tegalan Mabi, Kintamani - Bangli Abstract The objective of this empowerment activity is to enhance the skills and knowledge of the members of the Women Farmers Group (Kelompok Wanita Tani Jeruk) in Subak Tegalan Mabi, Kintamani, Bangli, in citrus cultivation and processing. The activity involves 20 members of the group. The implementation methods include intensive training and participatory mentoring, focusing on proper citrus cultivation techniques, processing citrus into value-added products, and digital marketing strategies. The results of the activity show a significant increase in the members' knowledge and skills in processing citrus into products such as candied fruit and syrup and marketing these products through social media and e-commerce platforms. This can be seen from the average score of participants understanding in the processing aspect (X1) before the training from the service team was 1,062, which means that the group of women orange farmers did not understanding how to process orange fruit into processed product. After training was carried out by the service team, the average score was 3, which means that the women’s orange farming group understands how to process orange fruit into processed product. Meanwhile, from the marketing aspect (X2), the average score of participants understanding before the training was 1,066, which means that the group of women orange farmers did not understand digital marketing strategies. After training was carried out by the service team, the average score increased to 3,01, which means that the women’s orange farming group already understands the use of social media to market products. Recommendations from this activity include continuing sustainable mentoring and training, expanding market access, and strengthening collaboration with related institutions to support the economic sustainability of the group. Therefore, this activity successfully empowers the members of the Women Farmers Group, enhances their economic independence, and creates a sustainable citrus farming model in Subak Tegalan Mabi, Kintamani, Bangli.
Enhancing Environmental Awareness Among Entrepreneurs and Digital-Based Marketing Mechanisms for MSME Products SELAMET, I Ketut; LAKSMI, Putu Ayu Sita; SAPUTRA, Komang Adi Kurniawan; PUTRA, I Komang
Community Services: Sustainability Development Vol. 2 No. 1 (2024): Community Services: Sustainability Development (November - February 2025)
Publisher : PT Batara Swastika Harati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61857/cssdev.v2i1.84

Abstract

Environmental awareness among MSME actors in the Dauh Puri Kangin Village area is important to consider as it can positively impact the environment and public health. Here are some key points regarding the environmental awareness of MSME actors: 1. Applying business environmental ethics can reduce the negative impact of MSME production and create business sustainability. 2. Understanding and awareness among MSME actors are necessary for waste management. 3. The government needs to assist MSMEs by facilitating waste management, such as ensuring the operation of wastewater treatment facilities. In addition to environmental awareness, MSME actors also need to pay attention to other issues, such as limited business capital, licensing problems, financial management, lack of product innovation, and difficulties in business development. Digital marketing mechanisms for MSMEs in the Dauh Puri Kangin Village area can be implemented using digital technology and online platforms to achieve marketing goals. Some digital marketing strategies that MSMEs can adopt include: 1. MSMEs can create their own sales website to design the layout, ambience, product catalogue, and promotions. The website should be mobile-friendly for easy access via smartphones. 2. MSMEs can leverage social media as a promotional tool for sales. They can create special groups on platforms like WhatsApp and Line to send product catalogues to loyal customers. 3. MSMEs can collaborate with marketplaces to sell their products. Marketplaces like Shopee and Tokopedia provide security for MSMEs regarding payments. 4. MSMEs can implement email marketing as an online marketing strategy. 5. MSMEs can provide responsive and effective customer service through digital channels such as email, social media, and online chat. Important principles in digital marketing include understanding the target market and consumer behaviour in the digital space, identifying digital platforms that align with the target audience, and analyzing data to measure marketing performance.
Pemberdayaan Usaha Pembuatan Pelinggih Dari Bias Melela Pada Usaha “Andika Dewata” Desa Penatih, Denpasar Putu Budi Anggiriawan; I Gede Surya Pratama; I Ketut Selamet
International Journal of Community Service Learning Vol. 6 No. 3 (2022): August 2022
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijcsl.v6i3.50514

Abstract

Seiring dengan pesatnya pembangunan hunian di Bali, permintaan pelinggih untuk rumah juga meningkat. Usaha produksi Pelinggih sudah ada sejak dahulu hingga sampai saat ini masih tetap eksis, ini karena makin meningkatnya kebutuhan masyarakat terhadap bangunan tempat suci yaitu pelinggih. Akan tetapi, pemberdayaan usaha yang dilakukan masih lemah sehingga masih mengalami beberapa permasalahan seperti keterbatasan dalam menghitung harga pokok dan kesulitan dalam menentukan keuntungan atas penjualan; minimnya cakupan pangsa pasar karena pemasaran produk yang dilaksanakan masih konvesional; terbatasnya modal yang menyebabkan kesulitan dalam hal sarana produksi.  Pengabdian Kepada Masyarakat ini bertujuan untuk mengatasi permasalahan tersebut dengan memberikan Pelatihan Pencatatan Transaksi Keuangan serta Penyediaan Sistem Pencatatan Keuangan Ter-digitalisasi, Sosialisasi strategi pemasaran, Penyediaan Sarana dan Prasarana Penunjang Produksi. Sasaran kegiatan pengabdian ini adalah Bapak Komang Ariawan selaku pemilik usaha “Andika Dewata” yang berkecimpung dalam usaha pembuatan pelinggih dari biasa melela. Luaran yang dihasilkan dari kegiatan pengabdian ini adalah Mitra sangat antusias dalam memperhatikan dan mempraktekkan aplikasi (Manual Book), penyerahan sarana dan prasarana kepada mitra yang digunakan dalam proses produksi pelinggih dari bias melela. Hasil pengabdian kepada masyarakat ini diharapkan dapat mengatasi permasalahan yang dialami mitra.
PENINGKATAN PENGETAHUAN STRATEGI BISNIS, AKUNTANSI PERPAJAKAN, DAN ATURAN HUKUM PADA BUMDES WARGA KERTA BAKTI PEKEN Cokorda, Krisna Yudha; I Wayan Kartika Jaya Utama; Ida Bagus Gde Indra Wedhana Purba; I Ketut Selamet; I Kadek Angga Aditya Mahendra Putra; I Kadek Dwi Marta Dana Putra
Jurnal Abdi Masyarakat Vol. 8 No. 1 (2024): Jurnal Abdi Masyarakat November 2024
Publisher : Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/jaim.v8i1.6072

Abstract

Good financial management and compliance with tax regulations are important factors in the sustainability and development of Village-Owned Enterprises (BUMDes). This community service program aims to improve the knowledge of BUMDes Warga Kerta Bakti Peken administrators in the fields of business strategy, tax accounting, and legal regulations. Through intensive training and mentoring, this program has succeeded in improving the competence of administrators in preparing financial reports, filling out tax returns, as well as business strategy and risk management. The results of the activities show a significant increase in understanding and ability, as well as the potential for sustainable BUMDes business development.
Strengthening the Pillars of Sustainable Tourism Through Language, Culture and Health Education for the Nation's Next Generation Belantih Village, Kintamani Bangli PUTRA, Gede Sanjaya Adi; SARI, Ni Luh Putu Eka Kartika; SELAMET, I Ketut
Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat Vol. 3 No. 2 (2024): Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat (Juni – September 2024)-I
Publisher : Indonesia Strategic Sustainability

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ahjpm.v3i2.1141

Abstract

Belantih Village in Kintamani, Bali, offers beautiful natural scenery and coffee and orange plantation agrotourism that supports tourism. The village has great potential but needs more English language skills, which hinders interaction with tourists. KKN in this village, which focuses on teaching English, dance, and healthy living behaviors, is essential to improve competitiveness in the tourism sector, preserve Balinese culture, and improve quality of life. The community service program in Belantih Village, Kintamani, integrates English language education, arts, and healthy living practices to empower elementary students. The program aims to enhance students' language proficiency, artistic expression, and hygiene awareness through structured instruction and hands-on activities, ultimately contributing to sustainable tourism and community well-being. Evaluation will include pre- and post-assessments, feedback, and a final showcase to measure and celebrate the program's impact on the student's personal development and community contribution. This program is expected to have a long-term impact on community welfare and readiness to face future health challenges. Warmadewa KKN students supported sustainable tourism in Belantih Village by teaching elementary students English, traditional dance, and healthy living.
Increasing Environmental Awareness of Entrepreneurs and Digital-Based Marketing Mechanisms for MSME Products SELAMET, I Ketut; LAKSMI, Putu Ayu Sita; SAPUTRA, Komang Adi Kurniawan; PUTRA, I Komang
Community Services: Sustainability Development Vol. 2 No. 2 (2025): Community Services: Sustainability Development (March - June 2025)
Publisher : PT Batara Swastika Harati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61857/cssdev.v2i2.83

Abstract

Environmental awareness among MSMEs in Dauh Puri Kangin Village is crucial for promoting sustainability and improving public health. Key aspects include 1) Implementing environmental business ethics to minimize production impacts and enhance sustainability; 2) Raising MSMEs' understanding and awareness of waste management; and 3) Government support to facilitate waste management, including improving IPAL facility operations. In addition to environmental concerns, MSMEs face challenges such as limited business capital, licensing issues, poor financial management, lack of product innovation, and difficulties in business development. Addressing these obstacles is essential for their growth. Digital marketing offers significant opportunities for MSMEs to expand their market reach. Effective strategies include: 1) Creating mobile-friendly websites to showcase products, design promotional campaigns, and provide seamless customer experiences; 2) Utilizing social media platforms for promotion, including forming dedicated customer groups on WhatsApp and Line to share product catalogs; 3) Collaborating with marketplaces like Shopee and Tokopedia to enhance payment security and customer trust; 4) Implementing email marketing campaigns to engage with potential customers; and 5) Providing responsive customer service through digital channels such as email, social media, and online chat platforms. Key principles of successful digital marketing involve understanding the target audience, selecting appropriate digital platforms, and analyzing marketing data to measure performance. By adopting these strategies, MSMEs in Dauh Puri Kangin Village can achieve sustainable growth, enhance competitiveness, and contribute positively to environmental and economic development.
Manajemen Teknologi Pengolahan Usaha Bumbu Rajang Kering Pada Kelompok Paon D Jimbar Mesari, Bakbakan Kecamatan Gianyar, Kabupaten Gianyar I Ketut Selamet; Kadek Putra Santika Narayana; I Putu Ellsa Sarassantika
Sasambo: Jurnal Abdimas (Journal of Community Service) Vol. 6 No. 4 (2024): November
Publisher : Lembaga Penelitian dan Pemberdayaan Masyarakat (LITPAM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/sasambo.v6i4.2256

Abstract

Pengabdian masyarakat di UKM Paon D Jimbar Mesari, Gianyar, berfokus pada penerapan teknologi rumah jemur knockdown dan strategi pemasaran digital untuk produksi bumbu rajang kering. Teknologi ini mengatasi kendala pengeringan manual yang bergantung pada cuaca, meningkatkan efisiensi dan kualitas produk. Strategi pemasaran melalui platform e-commerce dan media sosial, seperti Tokopedia, Shopee, Instagram, dan Facebook, memperluas pasar hingga skala nasional. Metode yang digunakan meliputi sosialisasi, pelatihan manajemen produksi, implementasi teknologi, serta evaluasi berkala. Hasilnya menunjukkan peningkatan kapasitas produksi sebesar 6%, peningkatan penjualan 5%, serta kualitas produk yang lebih konsisten dan tahan lama. Program ini berdampak positif pada pendapatan dan kesejahteraan anggota UKM serta memberikan kontribusi pada ekonomi lokal Desa Bakbakan. Keberhasilan ini membuktikan bahwa penerapan teknologi tepat guna dan strategi digital yang optimal dapat meningkatkan daya saing UKM secara signifikan. Management of Dry Rajang Spice Business Processing Technology at Paon D Jimbar Mesari Group, Bakbakan, Gianyar District, Gianyar Regency The community service program at Paon D Jimbar Mesari SME, Gianyar, focused on implementing knockdown drying house technology and digital marketing strategies for the production of dried spices. This technology addressed the challenges of manual drying reliant on weather, improving efficiency and product quality. Marketing strategies through e-commerce platforms and social media, such as Tokopedia, Shopee, Instagram, and Facebook, expanded market reach to a national scale. The methods employed included socialization, production management training, technology implementation, and periodic evaluations. The results demonstrated a 6% increase in production capacity, a 5% increase in sales, and more consistent and durable product quality. This program positively impacted the income and welfare of SME members and contributed to the local economy of Bakbakan Village. The success underscores that appropriate technological solutions and optimal digital strategies can significantly enhance the competitiveness of SMEs.
Co-Authors A. A. Sri Purnami A. A. Sri Purnami A.A Sri Purnami Anak Agung Sagung Manik Chindrawati Anggiriawan, Putu Budi Arini, Ni Kadek Dwi Astara, Wayan Wesna Cokorda, Krisna Yudha Datrini, Luh Kade Desak Rurik Pradnya Paramita Nida Dewa Gde Agung Budiyasa DEWI, Ni Komang Indah Sari Ganawati, Nengah Gede Sanjaya Adi Putra Gusti Ayu Putu Rani Lokahita I GEDE SURYA PRATAMA I Gusti Bagus Udayana I Kadek Angga Aditya Mahendra Putra I Kadek Dwi Marta Dana Putra I Ketut Darma I Komang Putra I Made Suwitra I Nyoman Putu Budiartha I Putu Ellsa Sarassantika I Wayan Kartika Jaya Utama I Wayan Sudiarta I Wayan Suky Luxiana I Wayan Wesna Astara Ida Ayu Putu Santi PURNAMAWATI Johannes Ibrahim Kosasih Kadek Putra Santika Narayana Komang Adi Kurniawan Saputra L.G Pande Sri Ekajayanti L.G.P. Sri Eka Jayanti Luh Suriati Luxiana, I Wayan Suky Manik Sastri, I. I. D. A. Ni Komang Ayu Ni Luh Putu Eka Kartika Sari Ni Luh Putu Putri Setianingsih Ni Luh Putu Sulis Dewi Damayanti Ni Made Rustini, Ni Made Ni Made Taman Sari Ni Wayan Sri Wardani Ni Wayan Sri Wardani Nida, Desak Rurik Pradnya Paramita Pardita, Dewa Putu Yudi Partiwi Dwi Astuti Purba, Ida Bagus Gde Indra Wedhana Purnami, A. A. Sri Purnami, A.A Sri Purnami, Anak Agung Sri Putra, I Made Wianto Putra, I Putu Iwan Pramana Putu Ayu Sita Laksmi Putu Ayu Sriasih Wesna Sari, Ni Luh Putu Eka Kartika Setini, Made Sudarmini, Ketut Sudemen, I Wayan Sukmadewi, Desak Ketut Tristiana Sumardika, I Nyoman Wijaya, I Kadek Merta Yoga, I Gusti Agung Prama