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All Journal Jurnal Ilmiah Mahasiswa Manajemen
SWIJIANA SALIM
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Decision Sciences, Operations Research & Management

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PENGARUH FAKTOR DEMOGRAFI DAN ATRIBUT RITEL TERHADAP FREKUENSI BELANJA KONSUMEN ELEKTRONIK DI SURABAYA SALIM, SWIJIANA
JURNAL ILMIAH MAHASISWA MANAJEMEN Vol 1, No 1 (2012)
Publisher : Universitas Katolik Widya Mandala Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (365.007 KB) | DOI: 10.33508/jumma.v1i1.71

Abstract

The purpose of the research is to examine the influence of factors of demography, and retail attributes on the shopping frequency at elektronic stores. The sample of respondents totals 103 people and the data collected are analyzed using the multiple linear regression. The result shows that the demography variable doesn’t have any significant effect on the dependent variable whereas the other independent variable does
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