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The Implementation of the Ungaran Artificial Insemination Center (IAC) Development Strategy with Business Model Canvas Andiningtyas Mula Pertiwi; Harry Soesanto
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.4762

The success of a business is primarily determined by the development strategy undertaken. This study aims to develop alternative strategies for developing Artificial Insemination Centers to improve performance and income. The method used is descriptive qualitative with a case study approach. Data were collected through observation, documentation, and interview. The collected data were analyzed using SWOT analysis, and the results were elaborated into nine elements of the Business Model Canvas. The study results indicate that the strategy that has been carried out so far has been able to make IAC Ungaran achieve the set performance and income targets. In order to increase revenue streams, several strategies that need to be improvised are proposed, namely developing Key Partnerships, optimizing Key Resources, improving Customer Relationships by inviting cooperatives and private companies, and adding a Cost Structure to conduct development studies.

Study of Service Quality, Product Quality, Price Perception, Trust, and Brand Image of IDX Data Service Product Purchase Decisions Dio Tutut Kusuma Wardani; Harry Soesanto
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.5330

The purpose of this study is to examine and analyze the effect of service quality, product quality, price perception, trustworthiness, and brand image on the purchasing decisions of IDX data service products. The approach used in this research is a quantitative approach. The research data is primary data obtained from a sample of 122 customers or IDX Data Service Product license recipients as respondents. Respondents were asked to provide an assessment/percept-ion of the variables of service quality, product quality, price perception, trustworthiness, brand image, and purchasing decisions of IDX data service products. The data were analyzed using the Structural Equation Model (SEM) analysis technique using the AMOS (Analysis of Moment Structure). The results showed that service quality and product quality had no significant effect on brand image. Meanwhile, price perception and trust have a significant and positive effect on brand image. The results of the analysis also show that brand image has a significant and positive effect on purchasing decisions for IDX data service products.

Study of Service Quality Effect on Purchase Decision of Tamansari Cendekia Apartment Semarang Leonard Wicak Utomo; Harry Soesanto
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.4815

The increasing population growth in the city of Semarang makes the need for housing higher, while the lack of available land in urban areas makes developers create apartments as a solution for someone who wants a place to live closer to the city center. This has resulted in increasing competition between apartment developments, one of which is the Tamansari Cendekia Apartment Semarang. The number of apartments in the city of Semarang has made the sales of the Tamansari Cendekia Apartment units decline. The purpose of this study was to determine the effect of service quality on brand image, price, and purchase decisions. The population used is the consumer who bought the Tamansari Cendekia Apartment with a sample of 115 respondents, and the sampling technique used was purposive sampling. The method of data collection was done through a questionnaire. This research uses Structural Equation Modeling (SEM) analysis technique. The results of the analysis show that service quality has a positive and significant effect on brand image, price, and purchase decisions, and brand image and price have a positive and significant effect on purchase decisions.

Studi Mengenai Keputusan Pembelian dengan Pendekatan Service Encounter, Service Convenience dan Product Knowledge yang dimediasi oleh Purchase Intention pada Bengkel PT. Astra International-Daihatsu Sales Operation Semarang Sumarno Sumarno; Harry Soesanto; Syuhada Sufian
Jurnal Ilmiah Aset Vol 19 No 1 (2017): Jurnal ASET Volume 19 No 1
Publisher : STIE Widya Manggala

Show Abstract | Download Original | Original Source | Check in Google Scholar

This research was conducted in workshop PT. Astra International-Daihatsu Sales Operation, Semarang branch. Started from a finding which showed an indication that the consumer’s decision to utilize the service of workshop PT. Astra International-Daihatsu Sales Operation Semarang branch is still low. The objective of this research was to analyze the effect of service encounter, service convenient and product knowledge on purchase intention and purchase decision. The approach in this research involved five variables, namely service encounter, service convenience, product knowledge and purchase intention that can allegedly explain the low purchase decision of services of workshop PT. Astra International-Daihatsu Sales Operation Semarang branch. The analysis of this research used Structural Equation Modeling method. The results showed that service encounter, service convenience and product knowledge proved positive and significant effect on purchase intention and purchase decision. While purchase intention had negative but not significant effect on purchase decision.

ANALISIS PENGARUH PERSEPSI KUALITAS PELAYANAN DAN PERCEIVED VALUE TERHADAP KEPUASAN RELIGIUS UNTUK MENINGKATKAN MINAT MENABUNG ULANG (Studi Pada BNI Syariah Semarang) Hibba Al Kanzu; Harry Soesanto
JURNAL STUDI MANAJEMEN ORGANISASI Vol 13, No 1 (2016)
Publisher : Faculty of Economics and Business Diponegoro University

The problem in this research is a decrease in the amount of third party funds (savings)are decreased and the high number of closing the savings account of Islamic banking.This research aims to test the power of perceived service quality and perceived value toreligious satisfaction to improve consumer resaving interest in an Islamic Banking insemarang (study in BNI Syariah). This study using three independent variable isperceived service quality and perceived value , variable resaving intention consumer as adependent variable and variable religious satisfaction as intervening.A method of this research technique using probability sample that is random samplingand clusters of sampling to sample as many as 100 of respondents in the middle class andover who had bought an apartment in semarang .A method of data analyst using atechnique double regression analysis , the analysis includes: test the validity of , a test ofreliability , test the assumption of the classics , linear regression test doublet test , test f ,test the coefficients determined and test sobel.The results show significant and positive effect perceived service quality to religioussatisfaction and resaving intention, significant and positive effect perceived value toreligious satisfaction and repurchase intention, and then significant and positive effectreligious satisfaction to repurchase intention.Keywords : Perceived Service Quality, Perceived Value, Religious Satisfaction,Repurchase Intention.

Analisis Pengaruh Persepsi Kemudahan Penggunaan dan Persepsi Manfaat terhadap Minat Beli dengan Kepercayaan Sebagai Variabel Intervening (Studi pada Pengunjung Toko Online berrybenka.com di Kalangan Mahasiswa Universitas Diponegoro) Rr. Selli Nisrina Faradila; Harry Soesanto
JURNAL STUDI MANAJEMEN ORGANISASI Vol 13, No 2 (2016)
Publisher : Faculty of Economics and Business Diponegoro University

This study aimed to analyze the influence of perceived ease of use and perceivedusefulness on purchase intention using trust as mediator study case on online storeberrybenka.com. This study used two independent variables that are perceived ease ofuse and perceived usefulness, purchase intention variable as a dependent variable andtrust variable as an intervening variable. Simple random sampling method is used for thisresearch. Sample were collected from 150 respondents who ever had usedberrybenka.com website. Multiple regression analysis is used for this study. The resultsshowed that perceived ease of use have positive and significant effect on trust, perceivedusefulness have positive and significant effect on trust and perceived ease of use,perceived usefulness, and trust have positive and significant effect on purchase intention.Keywords : Perceived Ease of Use, Perceived Usefulness, Trust, Purchase Intention

ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI EKUITAS MEREK UNTUK MENINGKATKAN MINAT BELI ULANG (STUDI KASUS PADA KEDAI KOPI DÔME DI SURABAYA) Rahmawati Setyaningsih; Suyudi Mangunwihardjo; Harry Soesanto
JURNAL STUDI MANAJEMEN ORGANISASI Vol 4, No 2 (2007)
Publisher : Faculty of Economics and Business Diponegoro University

ABSTRACT Managing brand equity has become a major issue for the marketers and marketing researches for a several decades. In service industry, such as hospitality, company can encourage customer repatronage intention through high brand equity it has. The problem of this research is how to improve brand equity that affects repatronage intention. The reseacher has developed a model and four hypotheses that have been proposed in this research. The sampling technique used is purposive method. Sample used in this research is 120 respondents in which the visitors of DOME coffee shops at Surabaya. The data analysis that is used in this research is Structural Equation Modelling (SEM) in AMOS 7.0 program. The result of SEM analysis has fullfiled the Goodness of Fit Index Criteria which are: chi square = 129,585; probability = 0,123; GFI = 0,887; AGFI = 0,846; CFI = 0,976; TLI = 0,971; RMSEA = 0,036 and CMIN/DF = 1,140. It has been discovered that there is only three out of four hypotheses are accepted. Here are the result of those four hypotheses: 1. Country of origin perception has positive and significant effect on brand equity, 2. Sales promotion has positive and significant effect on brand equity, 3. Physical environment does not have any effect on brand equity, and 4. Brand equity has positive and significant effect on repatronage intention. Keywords : Country of origin perception; sales promotion; physical environment; brand equity; repatronage intention; coffee shops

The Effect of Service Quality, Perceived Usefulness of Mobile Banking, and Customer Trust during Pandemic Covid-19 on Customer Loyalty through Customer Satisfaction in the Banking Sector Devi Ayu Rahmatika; Harry Soesanto
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 3 (2022): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i3.5842

The Covid-19 pandemic is not only a global health problem but also has an impact on various sectors of the global economy, including the banking sector. One of the impacts of Covid-19 on the banking sector is a significant decrease in the number of customers. The decline was experienced by Bank BRI Unit Kota Tegal. The problem that occurs in this research is how to increase customer satisfaction and loyalty which will maintain the number of customers and have an impact on increasing the number of customers of Bank BRI Unit Kota Tegal. The variable data used in this study were obtained from two hundred and twenty customers of Bank BRI Unit Kota Tegal who were given questionnaire data containing questions. The data is then forwarded to be processed using the SEM analysis technique and then forwarded using the AMOS analysis tool. The results showed that the influence of the service quality variable on the customer satisfaction variable was 4,368 where this value was greater than 1.96 and also the p value was much smaller than 0.05, and the customer trust variable on the customer satisfaction variable was 3,218 where this value was greater. of 1.96 and also the p-value of 0.001 which is smaller than 0.05, the customer loyalty variable of 3.827 where this value is greater than 1.96, and also the p value is much smaller than 0.05. This means that service quality, customer trust, and customer satisfaction are factors that can maintain and influence the increase in the number of customers of Bank Rakyat Indonesia Tegal City Unit.

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