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All Journal JURNAL BISNIS STRATEGI Jurnal Studi Manajemen Organisasi
Suyudi Mangunwihardjo
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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MEMBANGUN STRATEGI BISNIS MELALUI FAKTOR MANAJERIAL SEBAGAI PEMILIK DAN LINGKUNGAN BISNIS EKSTERNAL DALAM MENINGKATKAN KINERJA Wardi, Yunita Kusuma; Mangunwihardjo, Suyudi; Perdana, Mirwan Surya
JURNAL BISNIS STRATEGI Vol 25, No 2 (2016): Desember
Publisher : Magister Manajemen, Fakultas Ekonomika dan Bisnis Undip

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (522.574 KB) | DOI: 10.14710/jbs.25.2.82-94

Abstract

he pupose of this research is to build a business strategy through managerial factors as the owner and external business environment in improving corporate performance (Studies on food SMEs in Semarang).Samples were SMEs food in the city, a total of 106 respondents. Structural Equation Model (SEM) was run by AMOS software was used to analyze the data. The analysis showed that the business strategy through managerial factors as the owner and external business environment positive effect in improving corporate performance.The empirical findings indicate that factors managerial positive influence on business strategy, the external environment has positive influence on business strategy, managerial factors have positive influence on the performance of the company. The external environment is not positive effect on the company's performance and business strategy did not affect the company's performance.
ANALISIS PENGARUH KEMAMPUAN PERUSAHAAN, DAYA RESPON RANTAI PASOK, DAN PRAKTIK MANAJEMEN RANTAI PASOK TERHADAP KEUNGGULAN BERSAING DAN KINERJA PERUSAHAAN (Studi pada Rantai Pasok Pelumas Jawa Tengah) Kurniawan, Rezky; Mangunwihardjo, Suyudi; Perdhana, Mirwan Surya
JURNAL BISNIS STRATEGI Vol 27, No 2 (2018): Desember
Publisher : Magister Manajemen, Fakultas Ekonomika dan Bisnis Undip

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (979.313 KB) | DOI: 10.14710/jbs.27.2.150-166

Abstract

Penelitian ini dilakukan dengan menganalisis faktor yang mempengaruhi kinerja perusahaan dengan variabel praktik manajemen rantai pasok, daya respon rantai pasok, kemampuan perusahaan dan variabel keunggulan daya saing sebagai variabel intervening. Penelitian ini mengembangkan suatu model teoritis dengan mengajukan lima hipotesis yang akan diuji mengunakan Structural Equation Modelling (SEM) sebagai alat analisis. Responden dari penelitian ini adalah retailer pelumas Pertamina berjumlah 158 retailer yang tersebar di tujuh rayon di area Jawa Tengah dan Yogyakarta. Hasil penelitian ini menunjukkan bahwa kinerja perusahaan dapat ditingkatkan dengan praktik manajemen rantai pasok yang memadai dan keunggulan daya saing perusahaan, serta kemampuan perusahaan berpengaruh positif terhadap keunggulan daya saing perusahaan. Namun daya respon rantai pasok tidak berpengaruh positif dalam meningkatkan kinerja perusahaan.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI EKUITAS MEREK UNTUK MENINGKATKAN MINAT BELI ULANG (STUDI KASUS PADA KEDAI KOPI DÔME DI SURABAYA) Rahmawati Setyaningsih; Suyudi Mangunwihardjo; Harry Soesanto
JURNAL STUDI MANAJEMEN ORGANISASI Vol 4, No 2 (2007)
Publisher : Faculty of Economics and Business Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (428.229 KB) | DOI: 10.14710/jsmo.v4i2.4247

Abstract

ABSTRACT Managing brand equity has become a major issue for the marketers and marketing researches for a several decades. In service industry, such as hospitality, company can encourage customer repatronage intention through high brand equity it has. The problem of this research is how to improve brand equity that affects repatronage intention. The reseacher has developed a model and four hypotheses that have been proposed in this research. The sampling technique used is purposive method. Sample  used in this research is 120 respondents in which the visitors of DOME coffee shops at Surabaya. The data analysis that is used in this research is Structural Equation Modelling (SEM) in AMOS 7.0 program. The result of SEM analysis has fullfiled the Goodness of Fit Index Criteria which are: chi square = 129,585; probability = 0,123; GFI = 0,887; AGFI = 0,846; CFI = 0,976; TLI = 0,971; RMSEA = 0,036 and CMIN/DF = 1,140. It has been discovered that there is only three out of four hypotheses are accepted. Here are the result of those four hypotheses: 1. Country of origin perception has positive and significant effect on brand equity, 2. Sales promotion has positive and significant effect on brand equity, 3. Physical environment does not have any effect on brand equity, and 4. Brand equity has positive and significant effect on   repatronage intention. Keywords :   Country of origin perception; sales promotion; physical environment; brand equity; repatronage intention; coffee shops
Co-Authors Harry Soesanto Kurniawan, Rezky Mirwan Surya Perdhana Perdana, Mirwan Surya Rahmawati Setyaningsih Wardi, Yunita Kusuma