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All Journal Jurnal Studi Manajemen Organisasi Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Ilmiah ASET
Harry Soesanto
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Religion Arts Humanities Economics, Econometrics & Finance Social Sciences

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The Implementation of the Ungaran Artificial Insemination Center (IAC) Development Strategy with Business Model Canvas Andiningtyas Mula Pertiwi; Harry Soesanto
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.4762

Abstract

The success of a business is primarily determined by the development strategy undertaken. This study aims to develop alternative strategies for developing Artificial Insemination Centers to improve performance and income. The method used is descriptive qualitative with a case study approach. Data were collected through observation, documentation, and interview. The collected data were analyzed using SWOT analysis, and the results were elaborated into nine elements of the Business Model Canvas. The study results indicate that the strategy that has been carried out so far has been able to make IAC Ungaran achieve the set performance and income targets. In order to increase revenue streams, several strategies that need to be improvised are proposed, namely developing Key Partnerships, optimizing Key Resources, improving Customer Relationships by inviting cooperatives and private companies, and adding a Cost Structure to conduct development studies.
Study of Service Quality, Product Quality, Price Perception, Trust, and Brand Image of IDX Data Service Product Purchase Decisions Dio Tutut Kusuma Wardani; Harry Soesanto
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.5330

Abstract

The purpose of this study is to examine and analyze the effect of service quality, product quality, price perception, trustworthiness, and brand image on the purchasing decisions of IDX data service products. The approach used in this research is a quantitative approach. The research data is primary data obtained from a sample of 122 customers or IDX Data Service Product license recipients as respondents. Respondents were asked to provide an assessment/percept-ion of the variables of service quality, product quality, price perception, trustworthiness, brand image, and purchasing decisions of IDX data service products. The data were analyzed using the Structural Equation Model (SEM) analysis technique using the AMOS (Analysis of Moment Structure). The results showed that service quality and product quality had no significant effect on brand image. Meanwhile, price perception and trust have a significant and positive effect on brand image. The results of the analysis also show that brand image has a significant and positive effect on purchasing decisions for IDX data service products.
Study of Service Quality Effect on Purchase Decision of Tamansari Cendekia Apartment Semarang Leonard Wicak Utomo; Harry Soesanto
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.4815

Abstract

The increasing population growth in the city of Semarang makes the need for housing higher, while the lack of available land in urban areas makes developers create apartments as a solution for someone who wants a place to live closer to the city center. This has resulted in increasing competition between apartment developments, one of which is the Tamansari Cendekia Apartment Semarang. The number of apartments in the city of Semarang has made the sales of the Tamansari Cendekia Apartment units decline. The purpose of this study was to determine the effect of service quality on brand image, price, and purchase decisions. The population used is the consumer who bought the Tamansari Cendekia Apartment with a sample of 115 respondents, and the sampling technique used was purposive sampling. The method of data collection was done through a questionnaire. This research uses Structural Equation Modeling (SEM) analysis technique. The results of the analysis show that service quality has a positive and significant effect on brand image, price, and purchase decisions, and brand image and price have a positive and significant effect on purchase decisions.
The Effect of Service Quality, Perceived Usefulness of Mobile Banking, and Customer Trust during Pandemic Covid-19 on Customer Loyalty through Customer Satisfaction in the Banking Sector Devi Ayu Rahmatika; Harry Soesanto
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 3 (2022): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i3.5842

Abstract

The Covid-19 pandemic is not only a global health problem but also has an impact on various sectors of the global economy, including the banking sector. One of the impacts of Covid-19 on the banking sector is a significant decrease in the number of customers. The decline was experienced by Bank BRI Unit Kota Tegal. The problem that occurs in this research is how to increase customer satisfaction and loyalty which will maintain the number of customers and have an impact on increasing the number of customers of Bank BRI Unit Kota Tegal. The variable data used in this study were obtained from two hundred and twenty customers of Bank BRI Unit Kota Tegal who were given questionnaire data containing questions. The data is then forwarded to be processed using the SEM analysis technique and then forwarded using the AMOS analysis tool. The results showed that the influence of the service quality variable on the customer satisfaction variable was 4,368 where this value was greater than 1.96 and also the p value was much smaller than 0.05, and the customer trust variable on the customer satisfaction variable was 3,218 where this value was greater. of 1.96 and also the p-value of 0.001 which is smaller than 0.05, the customer loyalty variable of 3.827 where this value is greater than 1.96, and also the p value is much smaller than 0.05. This means that service quality, customer trust, and customer satisfaction are factors that can maintain and influence the increase in the number of customers of Bank Rakyat Indonesia Tegal City Unit.
Co-Authors Andiningtyas Mula Pertiwi Devi Ayu Rahmatika Dio Tutut Kusuma Wardani Hibba Al Kanzu Leonard Wicak Utomo Rahmawati Setyaningsih Rr. Selli Nisrina Faradila Sumarno Sumarno Suyudi Mangunwihardjo Syuhada Sufian