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Pengaruh Komponen 4A Terhadap Minat Kunjung Ulang Wisatawan Pada Destinasi Wisata Bayt Al-Qur’an Al-Akbar Kota Palembang Alfitriani Alfitriani; Welly Andrika Putri; Ummasyroh Ummasyroh
Jurnal Aplikasi Manajemen dan Bisnis Vol. 1 No. 2 (2021): Jurnal Aplikasi Manajemen dan Bisnis April 2021
Publisher : Politeknik Negeri Sriwijaya

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Abstract

The purpose of the research is to identify the effect of the tourism 4A components is tourist attraction, acsssibilities, amenities and ancillary service at the Bayt Al-Qur’an Al-Akbar tourist destination in the city of Palembang. This research used a quantitative descriptive approach. This research used descriptive analysis and multiple linear regression analysis.. The sampling technique used in this research is non probability sampling with incidental sampling approach. The sample in this research were the visitors of Bayt Al-Qur’an Al-Akbar tourist destination in Palembang city with 100 respondents. Based on the T test results, it has known that tourist attractions and aminities have positive and significant effect towards interest to revisit in Bayt Al-Qur’an Al-Akbar, while accesibilities and ancillary service have no significant effect on the tourists' revisiting interest. Based on research result that tourist attraction has the most dominant influence on the interest in revisiting tourist. The better a tourist attraction have, the bigger tourists' revisiting interest will be at Bayt Al-Qur’an Al-Akbar Palembang.
Memorable Tourism Experience (MTE) pada Wisata Gastronomi Menggunakan Konsep Ngidang di Palembang Debby Fifi Yanti; Nurvia Nathasya; Alfitriani Alfitriani; Alip Suroto
JURNAL KAJIAN PARIWISATA DAN BISNIS PERHOTELAN Vol 7 No 1 (2026): Jurnal Kajian Pariwisata dan Bisnis Perhotelan
Publisher : Departemen Pariwisata Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jkpbp.v7i1.89572

Abstract

This study analyzes the transformation of the gastronomic tourism experience of the Ngidang tradition in Palembang City into a Memorable Tourism Experience (MTE) that lingers in tourists' long-term memory. Employing a qualitative descriptive-analytical approach with triangulation of in-depth interviews (48 participants), participant observation, and documentation, this study identifies seven dimensions of MTE (Kim, Ritchie, & McCormick, 2012) that are fully present in Ngidang: novelty (100%), knowledge (100%), hedonism (100%), meaningfulness (93%), local culture (90%), refreshment (87%), and involvement (83%). The findings reveal three mechanisms of collective memory formation: shared bodily practices that create somatic markers (Damasio, 1994), repetitive ritual structures (Connerton, 1989), and circular seating arrangements without hierarchy (Oldenburg, 1999). The study also identifies the unique role of the ngobeng as a cultural broker that reinforces cultural authenticity. Ngidang is proven to not only satisfy sensory aspects but also touch the spiritual and emotional dimensions of tourist
PENGARUH E-WOM DAN BRAND IMAGE TERHADAP KEPUTUSAN MENGINAP PADA WISMA PUSRI DANAU RANAU Sabila May Putri Iswan; Alditia Detmuliati; Alfitriani Alfitriani
NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Vol 13, No 8 (2026): NUSANTARA: Jurnal Ilmu Pengetahuan Sosial
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jips.v13i8.2026.2075-2082

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Electronic Word of Mouth (E-WOM) dan Brand Image terhadap Keputusan Menginap wisatawan pada Wisma Pusri Danau Ranau. Penelitian kuantitatif ini menggunakan desain explanatory research dengan metode survei. Pengumpulan data dilakukan melalui penyebaran kuesioner berskala Likert kepada 100 responden yang dipilih menggunakan teknik purposive sampling, dengan kriteria mutlak yakni wisatawan yang pernah menginap dan membaca ulasan daring di platform Google Maps. Data kemudian dianalisis menggunakan regresi linier berganda. Hasil penelitian menunjukkan bahwa E-WOM dan citra merek berpengaruh positif secara parsial maupun simultan terhadap keputusan konsumen dalam menyewa akomodasi. Di antara kedua faktor tersebut, ulasan daring merupakan determinan yang paling mendominasi perilaku wisatawan masa kini. Sebagai simpulan, ulasan transparan dari pengalaman pengunjung terdahulu yang berpadu dengan reputasi institusi yang andal terbukti mampu membangun kepercayaan calon pelanggan. Oleh karena itu, pengelola akomodasi disarankan untuk secara proaktif mengelola reputasi digital dan mempertahankan mutu layanan riil guna menjamin kesinambungan tingkat hunian.